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All Journal Dinasti International Journal of Digital Business Management Jurnal Ekonomi dan Bisnis
budi, satria
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Peran E-Commerce untuk Meningkatkan Daya Saing Bisnis pada UMKM Lestari, Widiya Indah; Budi, Satria; Shakira, Febrianti; Nurbaiti
Surplus: Jurnal Ekonomi dan Bisnis Vol. 3 No. 1 (2024): Juli-Desember 2024
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v3i1.1113

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh pemanfaatan e-commerce terhadap peningkatan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM). Penelitian ini menggunakan metode kualitatif dengan pendekatan, di mana data dikumpulkan melalui Studi pustaka berupa jurnal-jurnal tentang pelaku UMKM yang telah mengadopsi e-commerce serta analisis dokumen terkait penggunaan platform digital dalam bisnis mereka. Hasil penelitian menunjukkan bahwa e-commerce memberikan berbagai keuntungan bagi UMKM, seperti pengurangan biaya operasional, perluasan jangkauan pasar, dan peningkatan efisiensi dalam proses pemasaran dan penjualan. Selain itu, penggunaan media sosial sebagai alat promosi terbukti efektif dalam menarik perhatian konsumen dan meningkatkan penjualan produk. Meskipun demikian, penelitian ini juga mengidentifikasi Kelebihan dan kekurangan yang dihadapi oleh UMKM dalam mengadopsi e-commerce. Secara keseluruhan, penelitian ini menyimpulkan bahwa pemanfaatan e-commerce dapat secara signifikan meningkatkan daya saing UMKM, asalkan pelaku usaha mampu mengatasi tantangan yang ada dan memanfaatkan teknologi dengan baik.
Digital Transformation in Entrepreneurship Education: A Systematic Literature Review on Technology Utilization and Student Learning Outcomes Kusumaningtyas, Ary Wijayati; Heryatno, Roni; Prakosa, Gatot Hendro; Budi, Satria
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5514

Abstract

Digital transformation has fundamentally changed the way entrepreneurship is taught in higher education institutions. Educational institutions now employ various technological platforms to enrich the learning process. However, a comprehensive understanding of the impact of various digital media and technologies on entrepreneurship education outcomes remains to be deepened. This study conducts a systematic review to integrate various studies on the use of digital media and technologies in entrepreneurship learning, and analyzes their impact on learning outcomes, active participation, and students' entrepreneurial intentions. Following the PRISMA protocol, a systematic search was conducted through Web of Science, Scopus, ERIC, and IEEE Xplore databases for the period 2015-2024. The search was performed using keyword combinations related to digital technology, entrepreneurship learning, and higher education contexts. From the search results, 38 studies that met the criteria were analyzed using thematic synthesis methods. Three dominant digital technology classifications were identified: (1) Social Media (Facebook, LinkedIn, Instagram), (2) Digital Learning Platforms (MOOCs, Moodle, specialized systems), and (3) Mobile-Based Learning. Results show that social media use significantly enhances students' networking abilities and participation. Mobile learning provides access convenience and flexibility. Digital platforms have a positive impact on entrepreneurship concept mastery, mindset formation, and entrepreneurial behavioral intentions, especially in regions with high digital penetration. Digital transformation in entrepreneurship learning yields encouraging results in improving participation and learning effectiveness. Successful implementation requires careful planning regarding teaching methods, technological infrastructure, and local cultural aspects. Future studies should focus on longitudinal research to assess the impact of digital learning on actual entrepreneurship practices.
Co-Authors Heryatno, Roni Kusumaningtyas, Ary Wijayati Lestari, Widiya Indah Nurbaiti Prakosa, Gatot Hendro Shakira, Febrianti