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Peran E-Commerce untuk Meningkatkan Daya Saing Bisnis pada UMKM Lestari, Widiya Indah; Budi, Satria; Shakira, Febrianti; Nurbaiti
Surplus: Jurnal Ekonomi dan Bisnis Vol. 3 No. 1 (2024): Juli-Desember 2024
Publisher : Yayasan Pendidikan Tanggui Baimbaian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71456/sur.v3i1.1113

Abstract

Penelitian ini bertujuan untuk mengeksplorasi pengaruh pemanfaatan e-commerce terhadap peningkatan daya saing Usaha Mikro, Kecil, dan Menengah (UMKM). Penelitian ini menggunakan metode kualitatif dengan pendekatan, di mana data dikumpulkan melalui Studi pustaka berupa jurnal-jurnal tentang pelaku UMKM yang telah mengadopsi e-commerce serta analisis dokumen terkait penggunaan platform digital dalam bisnis mereka. Hasil penelitian menunjukkan bahwa e-commerce memberikan berbagai keuntungan bagi UMKM, seperti pengurangan biaya operasional, perluasan jangkauan pasar, dan peningkatan efisiensi dalam proses pemasaran dan penjualan. Selain itu, penggunaan media sosial sebagai alat promosi terbukti efektif dalam menarik perhatian konsumen dan meningkatkan penjualan produk. Meskipun demikian, penelitian ini juga mengidentifikasi Kelebihan dan kekurangan yang dihadapi oleh UMKM dalam mengadopsi e-commerce. Secara keseluruhan, penelitian ini menyimpulkan bahwa pemanfaatan e-commerce dapat secara signifikan meningkatkan daya saing UMKM, asalkan pelaku usaha mampu mengatasi tantangan yang ada dan memanfaatkan teknologi dengan baik.
Digital Transformation in Entrepreneurship Education: A Systematic Literature Review on Technology Utilization and Student Learning Outcomes Kusumaningtyas, Ary Wijayati; Heryatno, Roni; Prakosa, Gatot Hendro; Budi, Satria
Dinasti International Journal of Digital Business Management Vol. 6 No. 5 (2025): Dinasti International Journal of Digital Business Management (August - Septembe
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijdbm.v6i5.5514

Abstract

Digital transformation has fundamentally changed the way entrepreneurship is taught in higher education institutions. Educational institutions now employ various technological platforms to enrich the learning process. However, a comprehensive understanding of the impact of various digital media and technologies on entrepreneurship education outcomes remains to be deepened. This study conducts a systematic review to integrate various studies on the use of digital media and technologies in entrepreneurship learning, and analyzes their impact on learning outcomes, active participation, and students' entrepreneurial intentions. Following the PRISMA protocol, a systematic search was conducted through Web of Science, Scopus, ERIC, and IEEE Xplore databases for the period 2015-2024. The search was performed using keyword combinations related to digital technology, entrepreneurship learning, and higher education contexts. From the search results, 38 studies that met the criteria were analyzed using thematic synthesis methods. Three dominant digital technology classifications were identified: (1) Social Media (Facebook, LinkedIn, Instagram), (2) Digital Learning Platforms (MOOCs, Moodle, specialized systems), and (3) Mobile-Based Learning. Results show that social media use significantly enhances students' networking abilities and participation. Mobile learning provides access convenience and flexibility. Digital platforms have a positive impact on entrepreneurship concept mastery, mindset formation, and entrepreneurial behavioral intentions, especially in regions with high digital penetration. Digital transformation in entrepreneurship learning yields encouraging results in improving participation and learning effectiveness. Successful implementation requires careful planning regarding teaching methods, technological infrastructure, and local cultural aspects. Future studies should focus on longitudinal research to assess the impact of digital learning on actual entrepreneurship practices.
Pengabdian kepada Masyarakat melalui Digitalisasi dalam Meningkatkan UMKM di Desa Suka Makmur Kabupaten Langkat Wulandari, Prames Wary Tri; Misrah, Misrah; Rahmah, Khairida Nur; Budi, Satria; Radiansyah, Radiansyah
Nuras : Jurnal Pengabdian Kepada Masyarakat Vol. 6 No. 1 (2026): January
Publisher : Lembaga Pendidikan, Penelitian, dan Pengabdian Kamandanu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/nuras.v6i1.775

Abstract

This community service activity was conducted by the Community Service Program (KKN) team in Suka Makmur Village, Langkat Regency. The activity aimed to improve the digital literacy of Micro, Small, and Medium Enterprises (MSMEs) who are still limited in utilizing digital technology. This effort was carried out through training on "E-Commerce Development and MSME Registration on Google Maps." The methods used included field observation, interviews with MSMEs, and documentation of the activity. Data analysis was conducted descriptively to describe the implementation process, results, and impact on improving participants' digital skills. The results showed an increase in participants' understanding of registering their businesses on Google Maps, understanding the benefits of QRIS as a digital payment tool, and using social media for business promotion. Of the target 15 MSMEs, 6 successfully created active and verified Google Maps accounts. The main obstacles faced were limited internet access and digital devices. Overall, this activity contributed to expanding digital literacy and strengthening the competitiveness of MSMEs in Suka Makmur Village, while also supporting the achievement of Sustainable Development Goals (SDGs) 8 on decent work and sustainable economic growth.
Implementation of the qanun no smoking area regulation at SMP Negeri 32 Takengon Budi, Satria; Nababan, Donal; Tarigan, Frida Lina; Manurung, Kesaktian; Sitorus, Mido Ester J.
Science Midwifery Vol 13 No 6 (2026): February: Health Sciences and related fields
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/midwifery.v13i6.2262

Abstract

Smoke-free areas are (SFA) an important policy in creating a healthy environment, especially in schools. This study aims to analyze the implementation of Takengon City Regulation No. 10 of 2013 on smoke-free areas at SMP Negeri 32 Takengon, identify the monitoring mechanisms applied, and examine the factors that hinder the effectiveness of the policy. This study uses a qualitative descriptive approach. The research was conducted at SMP Negeri 32 Takengon from January to June 2025. There were 10 informants in this study, consisting of 1 school principal, 1 homeroom teacher, 1 guidance counselor, 6 students, and 1 parent. The data collection techniques used in this study were in-depth interviews, observation, and documentation. The data were analyzed through data reduction, data presentation, and conclusion drawing. Data validity was tested using source triangulation to ensure the accuracy of the research results. The results showed that the implementation of the Qanun KTR had a positive impact on the school environment. Supervision was carried out through routine patrols, the installation of no smoking signs, and periodic inspections. However, there are still obstacles such as the absence of Standard Operating Procedures (SOPs), inconsistency in the application of sanctions between students and staff, and a lack of involvement from parents and external parties in supervision. It is necessary to develop SOPs, apply fair sanctions, and increase cooperation with parents and relevant agencies to strengthen the effectiveness of the smoke-free zone policy.