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All Journal Prospek: Jurnal Manajemen dan Bisnis Journal of Management Analytical and Solution Journal Of Management Analytical and Solution (JoMAS)
Srianggareni, Ni Made
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences

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PENGARUH MODERASI SELF EFFICACY PADA HUBUNGAN PENGETAHUAN KEWIRAUSAHAAN TERHADAP MINAT BERWIRAUSAHA DI UNIVERSITAS PENDIDIKAN GANESHA Srianggareni, Ni Made; Heryanda, Komang Krisna; Telagawathi, Ni Luh Wayan Sayang
Prospek: Jurnal Manajemen dan Bisnis Vol 2, No 1 (2020)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/pjmb.v2i1.26183

Abstract

Penelitian ini bertujuan untuk menguji tentang (1) Pengaruh pengetahuan kewirausahaan terhadap minat berwirausaha kelompok mahasiswa wirausaha di Undiksha, (2) Pengaruh self-efficacy terhadap minat berwirausaha pada kelompok mahasiswa wirausaha di Undiksha, dan (3) Pengaruh self-efficacy sebagai variabel moderasi pada hubungan pengetahuan kewirausahaan terhadap minat berwirausaha. Desain penelitian ini adalah penelitian kuantitatif kausal. Subjek dalam penelitian ini adalah mahasiswa yang lulus dalam seleksi Program Mahasiswa Wirausaha pada tahun 2019 yang berjumlah 39 tim, sedangkan objek yang digunakan adalah pengetahuan kewirausahaan, self-efficacy, dan minat berwirausaha. Data dikumpulkan dengan cara menyebarkan kuesioner kepada responden penelitian dan kemudian dianalisis dengan teknik analisis regresi dengan variabel moderasi. Hasil penelitian (1) Pengetahuan kewirausahaan berpengaruh positif dan signifikan terhadap minat berwirausaha, (2) self-efficacy berpengaruh positif dan signifikan terhadap minat berwirausaha, dan (3) self-efficacy sebagai variabel moderasi berpengaruh negatif dan signifikan pada hubungan pengetahuan kewirausahaan terhadap minat berwirausaha.Kata Kunci: minat berwirausaha, pengetahuan kewirausahaan, self-efficacy
Formulation of Business Strategy And It’s Implications On Marketing Strategy At Dynasty Resort Post Pandemic Srianggareni, Ni Made; Kartika, Yulia Elsa; Sunu, Gede Gangga Wiweka; Paramananda, Komang Agus Sathya; Giantari, I Gusti Ayu Ketut; Widagda, I Gusti Ngurah Jaya Agung
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 3 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i3.12601

Abstract

Tourism activities in the hospitality sector are paralyzed by the Covid-19 pandemic. This phenomenon resulted in a decrease in profits that impacted Menjangan Dynasty Resort. So, a marketing strategy is needed to increase profits sustainably. This research was conducted to identify internal and external variables, determine business position with IFAS-EFAS matrix and marketing strategy implications. Data were collected through interviews with eight managers and direct observation of the object of research. The data analysis technique used SWOT analysis and IFAS-EFAS matrix. The results of this study show that internal variables are identified based on strengths and weaknesses, and external variables based on opportunities and threats that largely affect the sustainability of the company. The current business position in quadrant V (Hold & Maintain) and the future in quadrant II (Grow & Build) are both at a moderate level. The implication on marketing strategy leads to the activation of relationship marketing.
Formulation of Business Strategy And It’s Implications On Marketing Strategy At Dynasty Resort Post Pandemic Srianggareni, Ni Made; Kartika, Yulia Elsa; Sunu, Gede Gangga Wiweka; Paramananda, Komang Agus Sathya; Giantari, I Gusti Ayu Ketut; Widagda, I Gusti Ngurah Jaya Agung
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 3 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i3.12601

Abstract

Tourism activities in the hospitality sector are paralyzed by the Covid-19 pandemic. This phenomenon resulted in a decrease in profits that impacted Menjangan Dynasty Resort. So, a marketing strategy is needed to increase profits sustainably. This research was conducted to identify internal and external variables, determine business position with IFAS-EFAS matrix and marketing strategy implications. Data were collected through interviews with eight managers and direct observation of the object of research. The data analysis technique used SWOT analysis and IFAS-EFAS matrix. The results of this study show that internal variables are identified based on strengths and weaknesses, and external variables based on opportunities and threats that largely affect the sustainability of the company. The current business position in quadrant V (Hold & Maintain) and the future in quadrant II (Grow & Build) are both at a moderate level. The implication on marketing strategy leads to the activation of relationship marketing.
Co-Authors Gede Gangga Wiweka Sunu Heryanda, Komang Krisna I Gusti Ayu Ketut Giantari Kartika, Yulia Elsa Ni Luh Wayan Sayang Telagawathi Paramananda, Komang Agus Sathya Widagda, I Gusti Ngurah Jaya Agung