Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Journal of Management Analytical and Solution Return : Study of Management, Economic and Bussines Journal Of Management Analytical and Solution (JoMAS)
Widagda, I Gusti Ngurah Jaya Agung
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Formulation of Business Strategy And It’s Implications On Marketing Strategy At Dynasty Resort Post Pandemic Srianggareni, Ni Made; Kartika, Yulia Elsa; Sunu, Gede Gangga Wiweka; Paramananda, Komang Agus Sathya; Giantari, I Gusti Ayu Ketut; Widagda, I Gusti Ngurah Jaya Agung
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 3 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i3.12601

Abstract

Tourism activities in the hospitality sector are paralyzed by the Covid-19 pandemic. This phenomenon resulted in a decrease in profits that impacted Menjangan Dynasty Resort. So, a marketing strategy is needed to increase profits sustainably. This research was conducted to identify internal and external variables, determine business position with IFAS-EFAS matrix and marketing strategy implications. Data were collected through interviews with eight managers and direct observation of the object of research. The data analysis technique used SWOT analysis and IFAS-EFAS matrix. The results of this study show that internal variables are identified based on strengths and weaknesses, and external variables based on opportunities and threats that largely affect the sustainability of the company. The current business position in quadrant V (Hold & Maintain) and the future in quadrant II (Grow & Build) are both at a moderate level. The implication on marketing strategy leads to the activation of relationship marketing.
Formulation of Business Strategy And It’s Implications On Marketing Strategy At Dynasty Resort Post Pandemic Srianggareni, Ni Made; Kartika, Yulia Elsa; Sunu, Gede Gangga Wiweka; Paramananda, Komang Agus Sathya; Giantari, I Gusti Ayu Ketut; Widagda, I Gusti Ngurah Jaya Agung
Journal Of Management Analytical and Solution (JoMAS) Vol. 3 No. 3 (2023): Journal Of Management Analytical and Solution
Publisher : TALENTA Publisher, Universitas Sumatera Utara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jomas.v3i3.12601

Abstract

Tourism activities in the hospitality sector are paralyzed by the Covid-19 pandemic. This phenomenon resulted in a decrease in profits that impacted Menjangan Dynasty Resort. So, a marketing strategy is needed to increase profits sustainably. This research was conducted to identify internal and external variables, determine business position with IFAS-EFAS matrix and marketing strategy implications. Data were collected through interviews with eight managers and direct observation of the object of research. The data analysis technique used SWOT analysis and IFAS-EFAS matrix. The results of this study show that internal variables are identified based on strengths and weaknesses, and external variables based on opportunities and threats that largely affect the sustainability of the company. The current business position in quadrant V (Hold & Maintain) and the future in quadrant II (Grow & Build) are both at a moderate level. The implication on marketing strategy leads to the activation of relationship marketing.
The Role of Brand Image in Mediating the Effect of Social Media Marketing and Electronic Word of Mouth on Purchase Decisions (A Study on Uniqlo Product Buyers in Bali Province) Sucitha, I Gede Adi; Seminari, Ni Ketut; Giantari, I Gusti Ayu Ketut; Widagda, I Gusti Ngurah Jaya Agung
Return : Study of Management, Economic and Bussines Vol. 5 No. 1 (2026): Return: Study of Management, Economic and Business
Publisher : PT. Publikasiku Academic Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57096/return.v5i1.427

Abstract

Abstract: In the competitive fashion industry, Uniqlo's fluctuating performance during the 2021–2024 period and preliminary survey results indicating low purchase decisions in Bali highlight the importance of strengthening the factors that influence consumer purchasing decisions. This study aims to examine the effect of social media marketing and E-WOM on purchase decisions on Uniqlo brand product buyers in Bali Province, with brand image as a mediating variable. The research was conducted among consumers in Bali who had previously purchased Uniqlo products. A total of 135 samples were obtained using purposive sampling. Data were collected through an online questionnaire and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results reveal that social media marketing and E-WOM exert a positive and significant influence on purchase decisions. Furthermore, both variables also demonstrate a positive and significant impact on brand image. Brand image, in turn, is found to significantly affect purchase decisions and serves as a mediating variable in the relationship between social media marketing, E-WOM, and purchase decisions. Based on these findings, it is recommended that the company optimize its social media marketing strategy by delivering engaging and interactive content, as well as encouraging the spread of positive E-WOM across various online platforms. The brand image can be strengthened by emphasizing product quality, modern design, comfort, and affordable pricing.
Co-Authors Gede Gangga Wiweka Sunu I Gusti Ayu Ketut Giantari Kartika, Yulia Elsa Ni Ketut Seminari Paramananda, Komang Agus Sathya Srianggareni, Ni Made Sucitha, I Gede Adi