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All Journal Refleksi: Jurnal Kajian Agama dan Filsafat Sains Manajemen:Jurnal Manajemen UNSERA Jurnal Manajemen Journal of Digital Marketing and Halal Industry Lugawiyyat
Nafiuddin, Nafiuddin
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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UTILIZATION OF DIGITAL MARKETING TO IMPROVE SALES VOLUME OF MSME'S PRODUCTS Nafiuddin, Nafiuddin; Hamdan, Hamdan
Journal of Digital Marketing and Halal Industry Vol 2, No 1 (2020)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (378.127 KB) | DOI: 10.21580/jdmhi.2020.2.1.5282

Abstract

Micro, Small, Medium Enterprise (MSME's) marketing is still limited to traditional models and has not yet utilized digital marketing optimally. The purpose of this article is to identify the use of social media to increase the sales volume of MSME's products. This article uses the literature study method, using secondary data. Data analysis techniques used a descriptive approach. The results of studies and analysis show that the importance of using social media such as Collaborative projects (Example: Wikipedia), content communities or sharing media such as YouTube, social networking sites (example: Facebook), and virtual social worlds or market places such as open outlets, Tokopedia, and shopper. Optimizing social media can increase market share and sales of MSME's products.
Utilization of Digital Marketing to Improve Sales Volume of MSME's Products Nafiuddin, Nafiuddin; Hamdan, Hamdan
Journal of Digital Marketing and Halal Industry Vol 2, No 1 (2020)
Publisher : Fakultas Ekonomi dan Bisnis Islam UIN Walisongo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21580/jdmhi.2020.2.1.5282

Abstract

Micro, Small, Medium Enterprise (MSME's) marketing is still limited to traditional models and has not yet utilized digital marketing optimally. The purpose of this article is to identify the use of social media to increase the sales volume of MSME's products. This article uses the literature study method, using secondary data. Data analysis techniques used a descriptive approach. The results of studies and analysis show that the importance of using social media such as Collaborative projects (Example: Wikipedia), content communities or sharing media such as YouTube, social networking sites (example: Facebook), and virtual social worlds or market places such as open outlets, Tokopedia, and shopper. Optimizing social media can increase market share and sales of MSME's products.
Green Brand Image, Green Perceived Quality, Green Trust, Green Purchase Intention.: PENGARUH GREEN BRAND IMAGE, DAN GREEN PERCEIVED QUALITY TERHADAP GREEN PURCHASE INTENTION MELALUI GREEN TRUST (STUDI PADA KONSUMEN TUPPERWARE DI CILEGON) Kayubiyanto, Anggit yoebrilianti; Nafiuddin, Nafiuddin; Putri, Visensia
Sains Manajemen: Jurnal Manajemen Unsera Vol. 10 No. 1 (2024): Sains Manajemen: Jurnal Manajemen UNSERA
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/sm.v10i1.9343

Abstract

Society globally is starting to realize environmental changes due to global warming. With the phenomenon regarding the environment, it is interesting to research and this research aims to explain the influence of green brand image and green perceived quality on green trust and green purchase intention in Tupperware products in Cilegon City with green trust as a mediating variable. This research was conducted in Cilegon City with a sample size of 70 Tupperware user respondents. The sample was determined using a non-probability sampling model, with accidental sampling technique. The data that has been collected is processed using path analysis techniques using SPSS 25 for Windows. The results of this research show that partially that green brand image has a significant and positive effect on green trust and green purchase intention, green trust has a significant and positive effect on green purchase intention and then green trust is unable to mediate the effect of green brand image on green purchase intention, while green trust is able to mediate the influence of green perceived quality on green purchase intention
LITERATUR REVIEW PENGARUH EMPLOYER BRANDING, GAYA KEPEMIMPINAN TERHADAP TURNOVER INTENTION DAN EMPLOYEE ENGAGEMENT SEBAGAI VARIBAEL MEDIASI Nafiuddin, Nafiuddin; Huddin, Muhammad Nurhaula; Khairuniswah, Ihkda
Jurnal Manajemen Vol. 13 No. 2 (2023): Jurnal Manajemen
Publisher : Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/jm.v13i2.7718

Abstract

Tujuan: artikel ini bertujuan untuk mengembangkan proposisi tentang faktor-faktor yang mempengaruhi turnover intention dosen perguruan tinggi swasta di Banten Metode: Penelitian ini memilih artikel menggunakan kata kunci "turnover intention" untuk artikel-artikel di atas tahun 2017. Kami telah melakukan proses seleksi awal untuk mengetahui artikel yang sesuai dengan turnover intention. Kami juga telah memilih dan mereview 33 artikel yang membahas hubungan antara employer branding, Gaya Kepemimpinan dan Employee Engagement terhadap Turnover Intention. Hasil: Berdasarkan hasil kajian teori bahwa employer branding dan gaya kepemimpinan mempegaruhi turnover intention dan employee engagement menjadi variabel intervening. Employer branding dan Gaya Kepemimpinan berpengaruh terhadao Employee Engagement. Implikasi Manajerial : menurut theory of planned behavior bahwa sesorang berprilaku karena didorong oleh stimulus tertentu, maka employer branding dan Gaya Kepemimpinanyang diterima oleh karyawan bernilai positif akan menjadi stimulus untuk karyawan bersemangat, berdedikasi dan sulit melepaskan pekerjaan untuk pekerjaan dan organisasinya dan jika tiga pembentuk employee engagementnya tinggi akan menurunkan niat karyawan untuk pindah atau berhenti dari organisasi.
SHOROF AS AN ESSENTIAL FOUNDATION IN UNDERSTANDING CLASSICAL ISLAMIC TEXTS TO STRENGTHEN STUDENTS' COMPETENCE IN ISLAMIC KNOWLEDGE Haryanto, Toat; Nafiuddin, Nafiuddin; Huda, Miftahul
Lugawiyyat Vol 7, No 1 (2025): Lugawiyyat
Publisher : UIN Maulana Malik Ibrahim Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18860/lg.v7i1.31728

Abstract

Islamic education in Indonesia, especially in pesantren, heavily relies on a deep understanding of the classical texts (kitab kuning) written in Arabic. Shorof, as a science studying the changes in word forms in Arabic, plays a fundamental role in helping students comprehend these texts. This research aims to explore the role of Shorof as a crucial foundation in understanding the kitab kuning and how it strengthens students' competencies in Islamic studies. The methodology used in this study is a qualitative approach with library research analysis. The study found that a good command of Shorof allows students to understand religious texts more deeply and accurately. However, there are still weaknesses in Shorof teaching methods, which are often limited to memorizing rules without application to the context of the kitab kuning. This research recommends a more practical teaching approach and the use of technology to facilitate the understanding of Shorof. The main contribution of this study is to provide insights into the importance of Shorof in Islamic education and offer solutions to optimize the teaching of Shorof in a more contextual and relevant way to the current needs of students.
Toleransi Di Kalangan Santri Pondok Pesantren Kabupaten Bekasi Nafiuddin, Nafiuddin; Maharani, Dewi
Refleksi: Jurnal Kajian Agama dan Filsafat Vol. 23 No. 1 (2024): Refleksi
Publisher : Faculty of Ushuluddin Syarif Hidayatullah State Islamic University, Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15408/ref.v23i1.38237

Abstract

Tolerance is the most important element in religious moderation when compared to other dimensions. Several phenomena of intolerance and radicalization emerged in Bekasi Regency, such as the arrest of terrorists, rejection of the establishment of places of worship for adherents of other religions, and so on. This makes the role of Islamic boarding schools very important in stemming intolerant movements. This research is quantitative. The sampling method used in this research is the Purposive Sampling and Quota Sampling method. The Purposive Sampling method was used in selecting two Islamic boarding schools in Bekasi Regency, namely YAPINK and Attaqwa, while the Quota Sampling method was used in distributing the selected sample of students. The number of samples used in this research was 312 students. The results of this research are that the contribution of tolerance is very significant in instilling religious moderation, then Islamic boarding school students have moderate views and attitudes in the dimension of tolerance.
Co-Authors Hamdan Hamdan Haryanto, Toat Huddin, Muhammad Nurhaula Kayubiyanto, Anggit Yoebrilianti Khairuniswah, Ihkda Maharani, Dewi Miftahul Huda Putri, Visensia