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The Influence of Social Media Marketing on Decision to Visit Mediated by Fear of Missing Out (FOMO) and Trust Iqbal, Muh; Abdillah, Yusri; Kholid Mawardi, Mukhammad
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 1 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.01.3

This study aims to investigate how Social Media Marketing (SMM) affects Visit Decisions and how Fear of Missing Out (FOMO) and Trust act as mediating factors at Florawisata Santerra Delaponte, Malang. This study helps businesses in the tourism sector apply the results to improve tourist decisions and increase the number of visits to the tour. This study was conducted on visitors to Florawisata Santerra Delaponte, Malang. A sample of 162 respondents was selected for this study using a quantitative approach to nonprobability sampling. Partial Least Square-Structural Equation Modeling (PLS-SEM) was used to evaluate the data in this study using SmartPLS 4 software. The results of this study show that the Social Media Marketing (SMM) variable significantly influences the Visiting Decision, and the FOMO variable does not mediate the relationship between the Social Media Marketing (SMM) variable and the Visiting Decision variable. Business actors can utilize the practical implications derived from this research in the related tourism sector to use social media marketing more effectively, thereby helping to improve visiting decisions and enhance tourists' trust, which will ultimately impact increasing visiting decisions.

Effects of Adaptive, Organizational Learning and Absorbability and Their Impact on Marketing Capabilities and Business Performance: Unlocking the Potential of Indonesian Non-high-tech SMEs Kholid Mawardi, Mukhammad; supriono, supriono
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 1 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.01.5

This study aims to exploit the factors that influence business performance in the context of non-high-tech SMEs. This study investigates the mechanism by which the capabilities of SMEs are applied to improve business performance. The study focuses on the mediating role of marketing ability in the relationship between adaptive capability, organizational learning capability, and absorptive capacity in marketing and business performance. Research models were developed to link key constructs of business capabilities with business performance. Structural equation modelling was applied to test the model using data collected from 160 respondents in Malang City, Indonesia. The results show that organizational learning capability can affect marketing capability and that marketing capabilities affect the business performance of non-high-tech SMEs. Marketing capability can mediate the relationship between organizational learning capability and business performance. The study limits the possibility of generalizing the findings, focusing on Malang City and non-high-tech SMEs. Therefore, the scope of research needs to be increased by expanding the research context and adding high-tech SMEs as an additional variety of research discussions. This study makes an important contribution to the SME literature body by identifying the mediating effect of marketing capabilities on the relationship between business capabilities and business performance.

The Impact of Greenwashing on Perceived Environmental Performance Toward Brand Avoidance and Brand Switching Ibau, Silviana; Kholid Mawardi, Mukhammad; Rahimah, Anni
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 2 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.02.7

This study uses a case study of Le Minerale gallon users to examine how greenwashing affects perceived environmental performance, brand avoidance, and brand switching. "Greenwashing" is the practice of misleading consumers by claiming, for a commodity or service, environmental friendliness while it is not. This study uses explanatory quantitative research to examine causal relationships between variables among Le Minerale customers in Malang Raya, with 210 data collected through structured instruments. This study focuses on brand avoidance and switching, especially how perceived environmental performance (PEP) affects them. The study found that greenwashing negatively impacts consumers' PEP, significantly increasing both brand avoidance and brand switching, as consumers become skeptical of misleading environmental claims and prefer more trustworthy, eco-friendly alternatives. The practical implication of this research is its potential to guide marketers and business practitioners in adopting more transparent and authentic green marketing strategies to build consumer trust and loyalty.

ECOSYTEM KEWIRAUSAHAAN DAN DAMPAKNYA PADA MINAT BERWIRAUSAHA Kholid Mawardi, Mukhammad
Profit: Jurnal Adminsitrasi Bisnis Vol. 14 No. 2 (2020): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

One of the leverage of a country's competitiveness is the level of entrepreneurship. Universities are one of the institutions that contribute to the development of entrepreneurship, but there has been no consistent research results on how Universitiy can boost entrepreneurship. The creation of entrepreneurship ecosystem is one of the manifestation of Universitiesâ€™ roles in improving entrepreneurship. Recent research involving 214 students in the Business Administration of Universitas Brawijaya aims to analysis the effects of entrepreneurship ecosystem on the entrepreneurial interest of students. By using multiple liner regression analysis, it was found that there is a simultaneous significant effect of all the variables of entrepreneurship ecosystem; Â cultural variable, material variable and social variable onÂ entrepreneurship interest and partially, only the cultural variable (X1) and variable material (X3) that have a significant influence on the intention of entrepreneurial (Y) and the not significan between the social variables (X2) and intention entrepreneurial (Y).Â

INOVASI MODEL BISNIS UKM DITINJAU DARI BERBAGAI PERSPEKTIF Fauzan, Yuda; Kholid Mawardi, Mukhammad; Iqbal, Mohammad
Profit: Jurnal Adminsitrasi Bisnis Vol. 15 No. 1 (2021): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

The purpose of this paper is to focus on a discussion that discusses Business Model Innovation. Based on preliminary research, the authors develop a proposition whereby the application of BMI in SMEs can be viewed from the degree, typology, and drivers. This paper examines the research published either experimentally, empirically, or conceptually with the theme of Business Model Innovation. The research was obtained from several journal portals such as Emerald Insight, Elsevier, and Research Gate for later criticized. This paper discovers BMI research which is still limited to the realm of large companies as its object, while in the realm of SMEs it is still rarely done. Meanwhile, BMI research at the SME level is expected to be able to boost the performance of SMEs in conducting their business, so that it becomes more structured and can compete in a wider realm. This paper discusses that future research can analyze aspects of innovation, innovation typologies, and factors driving innovation, and further research is expected to add other aspects that might emerge the next day that discuss the context of SMEs in Indonesia.

The Gamification Influence as Marketing Medium on Intrinsic Motivation, Positive Emotion, Customer Engagement and Repurchase Intention Husnul Habib, H Muhammad; Hidayat, Kadarisman; Kholid Mawardi, Mukhammad
Profit: Jurnal Adminsitrasi Bisnis Vol. 17 No. 2 (2023): Profit : Jurnal Adminsitrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2023.017.02.9

Since its launch, PT Tokopedia has been one of Indonesia's digital marketplaces that have rapidly expanded with its Gamification reward technique to promote sales. The researchers intend to measure the gamification method carried out by Tokopedia to its customers. This study aims to investigate the impact of Gamification on intrinsic motivation, positive emotion, and customer engagement. This study also examines the effect of Positive Emotion on the Repurchase Intention variable and the Gamification effect on the Repurchase Intention variable. This study employed descriptive-quantitative explanatory research as the research design and Self-determination theory as the framework of this research. The population in this study were Indonesian citizens with a minimum age of 17 years. Two hundred thirty respondents were collected as the sample through E-Questionnaires distributions. The structural Equation Model using the Variances Based SEM approach, well-known as Partial Least Square (PLS) framework, is employed in this study. The results reveal that Gamification has a positive and significant effect on intrinsic motivation, positive emotions, customer engagement, and repurchase intention.

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