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All Journal PROFIT : Jurnal Administrasi Bisnis Jurnal Manajemen Teori dan Terapan SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Wisesa: Jurnal Pengabdian Masyarakat
Anni Rahimah
Universitas Brawijaya
Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Peran Green Advertising terhadap Citra Merek dan Dampaknya pada Keputusan Pembelian Anni Rahimah; Rayhad Tanzil; Mukhibatul Hikmah
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 6 No. 1 (2022): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Desember 2022
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (325.26 KB) | DOI: 10.31842/jurnalinobis.v6i1.262

Abstract

Permasalahan sampah menjadikan masyarakat termasuk pelaku usaha semakin sadar pentingnya menjaga kelestarian lingkungan dan menawarkan berbagai program ramah lingkungan kepada pelanggannya. Penelitian ini bertujuan untuk mengetahui dan menjelaskan pengaruh green advertising terhadap citra merek dan dampaknya terhadap keputusan pembelian. Jenis penelitian yang digunakan adalah explanatory research dengan menggunakan pendekatan kuantitatif. Sampel yang digunakan adalah konsumen Kedai Bata Kopi yang berjumlah 116 responden dengan teknik pengambilan sampel menggunakan purposive sampling. Hasil penelitian menunjukkan bahwa green advertising memiliki pengaruh yang signifikan terhadap citra merek, sementara citra merek juga memiliki pengaruh yang signifikan terhadap keputusan pembelian, dan green advertising berpengaruh signifikan terhadap keputusan pembelian. Hasil dalam penelitian ini menunjukkan bahwa green advertising dinilai efektif dalam membangun citra merek serta mempengaruhi keputusan pembelian. Originalitas dari penelitian ini terletak pada studi kasusnya, yakni Kedai Kopi Bata yang berhasil mempengaruhi keputusan pembelian konsumennya melalui kampanye “Daur Baur”.
Adoption of Cash on Delivery Payment Method in E-commerce Shopping: A Value-based Adoption Model Approach Lidya Veronica Christy Rihidima; Yusri Abdillah; Anni Rahimah
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 15 No. 3 (2022)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v15i3.38964

Abstract

Objectives: To examine what factors can influence adoption intention through perceived value and how much influence compatibility can have on the relationship between perceived value and adoption intention. Furthermore, through the results of this research, it is hoped that local retailers can create new services that are appropriate and can help consumers. Design/Method/Approach: Existing scales are adapted, and the field study is conducted in seven different cities of East Java Province, Indonesia. Based on purposive sampling, 195 respondents in seven telecommunication retail outlets completed a questionnaire related to cash-on-delivery service as a payment method of Topsell. This national telecommunication retailer adopts cash on delivery as their payment method. One hundred fifty-four qualified questionnaires are eventually used for data analysis. Furthermore, this study utilizes explanatory research with quantitative research methods. The sample collection method uses a purposive sampling method.  Findings: The research results obtained, it can be concluded that all the hypotheses proposed in this study can be accepted. Therefore, these results show that the COD service offered by Topsell can provide technical convenience. Furthermore, compatibility can strengthen the relationship between perceived value and adoption intention. Originality: Many studies utilize the theory of value-based adoption models, but only a few include the compatibility variable as a moderating variable. This research offers originality, especially in service innovation research. The researcher believes compatibility effectively strengthens the relationship between perceived value and adoption intention. Practical/Policy Implications: The research results are expected to contribute ideas. This research develops the theory of the value-based adoption model. Further researchers can adopt the research model and framework. Through all the results obtained, it can provide benefits for local retailers to survive amid this tight business competition by paying attention to the attributes of the value-based adoption model and the suitability of services with community trends. It is also recommended that Topsell and other telecommunication retail companies create a friendly web so that there is a good assessment of the COD services offered to consumers.
Exploring the Contingent Role of Effort Expectancy on Online Purchase Intention in E-commerce Application Lydia Ery Octalina; Anni Rahimah; Zainul Arifin
Journal of Theoretical and Applied Management (Jurnal Manajemen Teori dan Terapan) Vol. 16 No. 1 (2023)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v16i1.41398

Abstract

Objective: This study examines the influence of hedonic and utilitarian values on perceived benefits and their impact on purchase intention by using effort expectancy as a moderating variable. Design/Methods/Approach: This study adopts a quantitative approach by employing a non-probability sampling technique to collect a sample of 175 respondents who had used the Shopee application in Malang. The data was analyzed using SmartPLS through the measurement model test (outer model) and structural model test. Findings: The results show that hedonic value and utilitarian value have a positive and significant effect on perceived benefit, hedonic value and utilitarian value have a positive and significant impact on purchase intention, and perceived benefit has a positive and significant effect on purchase intention. However, effort expectancy does not have a significant role in moderating the relationships. Originality/Value: The limited extant literature only addresses a simple direct–effect relationship between effort expectancy toward behavioral intention and use behavior. Drawing on the Unified Theory of Acceptance and Use, this research provides deep insight through position effort expectance as the moderation role. Also, this study elaborates on the effect of utilitarian and hedonic values on perceived benefit. In turn, this framework also explored the influence of perceived benefit on consumer intention to purchase in electronic commerce, further advancing an understanding of this dynamic subject matter. Practical/Policy Implications: The study contributes to the existing knowledge of managerial practice by pointing out the importance of effort expectancy, which shapes the consumer's perceived benefit, and illustrating its impact in the case of purchasing intention in an e-commerce application. E-commerce companies can enhance the customer experience when accessing applications to invigorate purchase intention. E-commerce companies need to maintain their performance in terms of app ease of use and provide innovations by providing more user benefits, thereby creating loyal customers. Eventually, the company should keep earning society's trust as reliable e-commerce that meets the needs of today's digital era. 
Fostering Positive Citizenship Behavior through Satisfaction and Place Attachment: Insights from the Batu Street Food Festival Sartika, Sartika; Kusumawati, Andriani; Anni Rahimah; Yusri Abdillah
SRIWIJAYA INTERNATIONAL JOURNAL OF DYNAMIC ECONOMICS AND BUSINESS SIJDEB, Vol. 8, No. 3, September 2024
Publisher : Faculty of Economics, Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/sijdeb.v8i3.333-358

Abstract

This study aims to explore how memorable experiences shape citizenship behavior, with the specific purpose of understanding the psychological mechanisms that drive voluntary positive behaviors among festival visitors. Focusing on the Batu Street Food Festival, this research draws upon the Stimulus–Organism–Response (SOR) framework to examine the mediating roles of place attachment and satisfaction in connecting memorable experiences to citizenship behavior. Utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM), data were collected from 222 festival attendees. The findings reveal significant positive relationships, showing that place attachment and satisfaction strengthen the impact of memorable experiences on behaviors. This research addresses theoretical gaps in the tourism literature and provides practical insights for enhancing visitor attachment at tourism festivals. While the study emphasizes the value of crafting meaningful experiences, its focus on a single festival highlights the need for further research in diverse contexts to validate and expand these findings. 
Connecting Emotionally: Examining the Impact of Narrative Video Advertising on Consumer Involvement and Brand Attachment Rahimah, Anni; Aqfa Dzikrullah, Shannon Saghava; Astira, Ameylia Ayu
BISNIS & BIROKRASI: Jurnal Ilmu Administrasi dan Organisasi Vol. 32, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasingly competitive advertising landscape necessitates innovative strategies to engage potential customers effectively. This study investigates the impact of emotional and narrative-driven video advertisements on attitudes toward advertisements and advertisement involvement, ultimately fostering emotional brand attachment among viewers. This research adopts a quantitative approach, employing Structural Equation Modeling (SEM) based on Partial Least Squares (PLS) using SmartPLS 4 software. Data were collected through a structured survey involving 131 respondents who had utilized the GoSend service in DKI Jakarta, Indonesia. The results demonstrate that emotional and narrative elements in video advertisements exert a significant positive influence on viewers’ attitudes toward advertisements and their involvement with them. These factors contribute to developing a robust emotional attachment to the brand. Based in the SEM-PLS analysis described in the file, the strongest relationship was found between advertisement involvement and emotional brand attachment that indicating the higher one’s involvement with advertisements, the more likely they are to develop an emotional attachment to the brand. Meanwhile, a relatively weaker relationship was found between feeling-based advertising and attitude toward advertisement, compared to narrative advertising which had a stronger influence on attitude indicating that the use of narrative elements in advertisements is more effective in shaping positive attitudes than emotion-based approaches alone, although both still have a significant influence in this research model. This study contributes to the literature by examining the underexplored role of emotional narratives in shaping consumer behavior through video marketing. Using the Stimulus-Organism-Response (SOR) Theory as a framework, it provides insights into how gentle and emotion-driven advertising approaches can elicit favorable emotional reactions and strengthen consumer-brand relationships. The findings offer actionable guidance for marketers, particularly those targeting Gen Z consumers, by emphasizing the importance of crafting emotionally resonant and narrative-rich video content. Over time, such strategies can foster stronger consumer-brand bonds, enhancing loyalty and achieving long-term marketing objectives.
SOSIALISASI PENTINGNYA MENJALIN HUBUNGAN BAIK DENGAN TETANGGA UNTUK MENGHINDARI TERJADINYA KONFLIK DI LINGKUNGAN MASYARAKAT Ika Ruhana; Nur Imamah; Anni Rahimah; Reika Happy Sugiastuti; Arik Prasetya
Wisesa: Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2025): WISESA: Jurnal Pengabdian Masyarakat
Publisher : UPT. PKM UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.wisesa.2025.04.1.3

Abstract

Kegiatan pengabdian kepada masyarakat merupakan salah satu kegiatan dari Tri Dharma perguruan tinggi, selain pengajaran dan penelitian.dengan adanya kegiatan pengabdian kepada masyarakat ini diharapkan dosen dapat mengimplementasikan ilmunya di dalam kegiatan masyarakat dan dapat menjalin hubungan yang baik antara perguruan tinggi dan masyarakat. Kegiatan pengabdian kepada masyarakat ini dilakukan dengan cara penyebarluaskan dan menerapkan ilmu pengetahuan di kehidupan masyarakat dalam bentuk sosialisasi. Kegiatan sosialisasi ini dilakukan di lingkup masyarakat terkecil yaitu dasawisma dengan sasaran ibu-ibu rumah tangga anggota dasawisma di RT 3/RW 6 desa Sumbersekar Dau Malang dengan judul Sosialisasi Pentingnya Menjalin hubungan Baik dengan tetangga untuk Menghindari Terjadinya Konflik di Lingkungan Ibu-ibu Dasawisma Kunyit 2 Perumahan Puncak Permata Sengkaling Sumbersekar Dau Malang (RT 03/RW06). Dengan dilakukannya kegiatan ini, menjadikan ibu-ibu dasawisma menjadi tahu dan dapat mengimplementasikan bagaimana dalam menjalin hubungan baik dengan tetangga, dan bagaimana dapat mencegah dan mengatasi konflik yang ada di masyarakat.
The Impact of Greenwashing on Perceived Environmental Performance Toward Brand Avoidance and Brand Switching Ibau, Silviana; Kholid Mawardi, Mukhammad; Rahimah, Anni
Profit: Jurnal Adminsitrasi Bisnis Vol. 19 No. 2 (2025): Profit: Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2025.019.02.7

Abstract

This study uses a case study of Le Minerale gallon users to examine how greenwashing affects perceived environmental performance, brand avoidance, and brand switching. "Greenwashing" is the practice of misleading consumers by claiming, for a commodity or service, environmental friendliness while it is not. This study uses explanatory quantitative research to examine causal relationships between variables among Le Minerale customers in Malang Raya, with 210 data collected through structured instruments. This study focuses on brand avoidance and switching, especially how perceived environmental performance (PEP) affects them. The study found that greenwashing negatively impacts consumers' PEP, significantly increasing both brand avoidance and brand switching, as consumers become skeptical of misleading environmental claims and prefer more trustworthy, eco-friendly alternatives. The practical implication of this research is its potential to guide marketers and business practitioners in adopting more transparent and authentic green marketing strategies to build consumer trust and loyalty.
From Recall to Commitment: The Influence of Distributive Justice and Severity Recall on Affective Trust and Corporate Reputation in the Automotive Sector Astira, Ameylia Ayu; Yulianto, Edy; Rahimah, Anni
Jurnal Manajemen Teori dan Terapan| Journal of Theoretical and Applied Management Vol. 18 No. 1 (2025)
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jmtt.v18i1.66154

Abstract

Objective: Widespread product recalls present a significant challenge in the global automotive industry, often leading to reputational damage and a decline in customer loyalty. Understanding how customers respond after a recall is essential, particularly in determining whether their commitment diminishes or remains intact. This study examines the influence of distributive justice, recall severity, affective trust, and corporate reputation on the affective commitment of customers who have experienced an automotive product recall for repair. The theoretical framework for this study is based on Rawls’ theory, social exchange theory, resource advantage theory, and attribution theory. Design/Methods/Approach: Data for this study were collected through an online questionnaire, with a total of 220 eligible respondents participating. The study utilizes partial least s equation modeling (PLS-SEM) to analyze the impact of distributive justice and recall severity on consumers' affective trust, company reputation, and affective commitment. Findings: This study found that distributive justice and recall transparency enhance affective trust and corporate reputation, ultimately strengthening customer commitment. A fair and transparent recall strategy can transform a crisis into an opportunity to foster loyalty. Originality/Value: The originality of this research lies in its exploration of previously unexamined interrelationships among variables in the context of automotive product recalls. Additionally, the inclusion of these specific variables offers a more accurate and comprehensive understanding from the consumer's perspective. Practical/Policy implication: Our research provides automotive companies with a strategic framework to turn product recalls into opportunities by leveraging personalized communication, enhancing service quality, implementing systematic problem-solving, and fostering trust-building initiatives. These strategies help sustain customer relationships during recalls by emphasizing emotional engagement, rigorous vehicle inspections, transparent communication, and community-driven programs.
Co-Authors Andriani Kusumawati Aqfa Dzikrullah, Shannon Saghava Arik Prasetya Astira, Ameylia Ayu Edy Yulianto Hikmah, Mukhibatul Ibau, Silviana Ika Ruhana Kholid Mawardi, Mukhammad Lidya Veronica Christy Rihidima Lydia Ery Octalina Nur Imamah Rayhad Tanzil Reika Happy Sugiastuti Sartika Sartika Yusri Abdillah Yusri Abdillah Zainul Arifin