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All Journal Jurnal Pengabdian Masyarakat Bhinneka Al-Hisbah Jurnal Ekonomi Syariah
Widiaty, Eny
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Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Economics, Econometrics & Finance Education Public Health Social Sciences Other

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E Marketing Strategies of Micro, Small, and Medium Enterprises (MSMEs) in Increasing Sales Through Marketplaces: An Islamic Economics Perspective Maulidiyah, Nailin Nikmatul; Syafruddin, Wahid; Abbas , Syed Iradat; Asrofi , Imam; Widiaty, Eny; Ismiati, Baiq
Al-Hisbah Jurnal Ekonomi Syariah Vol 5 No 2 (2025): Jurnal Alhisbah
Publisher : Institute Agama Islam Tafaqquh Fiddin Dumai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57113/his.v5i2.468

Abstract

This study aims to analyze the marketing strategies of Micro, Small, and Medium Enterprises in enhancing sales through marketplaces from the perspective of Islamic economics. The marketplace was chosen due to its significant role in expanding market reach, strengthening competitiveness, and building consumer trust in the digital era. The research employed a qualitative descriptive method with a netnographic approach, focusing on the observation of Micro, Small, and Medium marketing practices on Shopee and Tokopedia. Data were collected through the examination of product catalogs, promotional activities, seller buyer interactions, and digital documentation. The findings indicate that the main strategies implemented include catalog optimization, the use of promotional features, active consumer engagement, paid advertising, and collaboration with digital influencers. These strategies proved effective, with sales increasing by 25% through catalog optimization, transactions rising by 40% during promotional periods, and sales conversion improving by 30% through advertising. From the perspective of Islamic economics, these practices reflect the principles of shidq (truthfulness), taysir (facilitation), ihsan (excellence), and amanah (trustworthiness). Moreover, they represent the actualization of maqashid al-shariah, particularly in preserving wealth (hifdz al-maal), life (hifdz al-nafs), morality (hifdz al-akhlaq), and honor (hifdz al-‘irdh).
Literasi Keuangan Pada Masayarakat Penerima Manfaat Program Keluarga Harapan Desa Perigi Kecamatan Gerung Kabupaten Lombok Barat Azzahroh, Evrita Putri; Saleh, Hendri; Widiaty, Eny; Alim, Sahirul; Milawati, Nurfazila; Zaini, Muh; Fathanah, Fani; Ulfa, Rahmatin; Hasanah, Ratu Nastriyah Mu'minatul; Muhtarom, Zamroni Alpian
Jurnal Pengabdian Masyarakat Bhinneka Vol. 4 No. 2 (2025): Bulan November
Publisher : Bhinneka Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58266/jpmb.v4i2.726

Abstract

Kemampuan literasi keuangan merupakan keterampilan penting yang harus dimiliki setiap orang untuk mencapai kesejahteraan ekonomi yang berkelanjutan. Rendahnya kemampuan masyarakat dalam mengelola keuangan rumah tangga, terutama dalam membedakan antara kebutuhan dan keinginan, masih menjadi permasalahan utama bagi penerima manfaat Program Keluarga Harapan (PKH). Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan, sikap, dan keterampilan masyarakat penerima PKH di Kampung Perigi, Kecamatan Gerung, Kabupaten Lombok Barat, dalam mengelola keuangan keluarga secara bijak. Metode yang digunakan meliputi ceramah, diskusi interaktif, permainan edukatif, serta evaluasi melalui pretest dan posttest. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap konsep literasi keuangan dasar, pengelolaan pendapatan, perencanaan anggaran, dan pentingnya menabung. Evaluasi posttest memperlihatkan adanya peningkatan signifikan dibandingkan hasil pretest, menunjukkan efektivitas kegiatan dalam menumbuhkan kesadaran finansial. Respon masyarakat juga sangat positif, terlihat dari antusiasme selama pelaksanaan kegiatan. Dengan demikian, kegiatan ini berkontribusi nyata dalam membangun perilaku finansial yang lebih bijak dan mendukung peningkatan kesejahteraan keluarga penerima manfaat PKH di wilayah tersebut.
Co-Authors Abbas , Syed Iradat Alim, Sahirul Asrofi , Imam Azzahroh, Evrita Putri Fathanah, Fani Hasanah, Ratu Nastriyah Mu'minatul Ismiati, Baiq Maulidiyah, Nailin Nikmatul Milawati, Nurfazila Saleh, Hendri Syafruddin, Wahid Ulfa, Rahmatin Zaini, Muh Zamroni Alpian Muhtarom