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All Journal Jurnal Maneksi (Management Ekonomi Dan Akuntansi) The Eastasouth Management and Business Jurnal Administrasi Terapan
Nahuway, Victorio Fernando
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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The Influence of Market Orientation, Product Innovation, Digital Marketing, and Brand Equity on Business Performance in Creative Startups Sutiksno, Dian Utami; Tanihatu, Maudy Marla; Tjokro, Cynthia Imelda; Nahuway, Victorio Fernando
The Eastasouth Management and Business Vol. 3 No. 03 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i03.694

Abstract

This study investigates the influence of market orientation, product innovation, digital marketing, and brand equity on business performance in creative startups in Indonesia. Utilizing a quantitative research approach, data were collected from 250 founders and managers of startups across various creative sectors. Respondents completed a structured questionnaire using a 5-point Likert scale. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3.0). The results reveal that all four variables—market orientation, product innovation, digital marketing, and brand equity—have a significant and positive effect on business performance. Among them, brand equity emerged as the strongest predictor. The model explained 67.1% of the variance in business performance, with all constructs demonstrating good reliability, validity, and predictive relevance. These findings underscore the strategic importance of customer orientation, innovation, digital engagement, and brand strength in enhancing startup performance in Indonesia’s growing creative economy.
MODEL EFEKTIFITAS DAN EFISIENSI E-PROCUREMENT SERTA DAMPAKNYA TERHADAP KEPUASAN PENGGUNA DI PROVINSI MALUKU Nahuway, Victorio Fernando; Tamaela, Eduard Yohannis
Jurnal Maneksi (Management Ekonomi Dan Akuntansi) Vol. 9 No. 1 (2020): Jurnal Maneksi (Management Ekonomi Dan Akuntansi)
Publisher : Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jm.v9i1.327

Abstract

Tujuan penelitian ini adalah untuk menguji dan menganalisis pengaruh prinsip akuntabilitas dan transparansi, terbuka, adil dan bersaing terhadap efektifitas dan efisiensi e-procurement serta dampaknya terhadap kepuasan pengguna ULP Provinsi Maluku.Populasi dari penelitian ini adalah seluruh peserta atau penyedia barang/jasa pemerintah yang terdaftar pada ULP Provinsi Maluku dengan purposive sampling sebagai metode sampel dengan 79 peserta atau penyedia barang/jasa pemerintah sebagai responden. Pengumpulan data dilakukan dengan survei langsung. Pengujian hipotesis diuji secara empiris menggunakan Analisis Regresi Linier Berganda.Hasil penelitian menunjukan bahwa prinsip akuntabilitas dan transparansi, terbuka, adil/tidak diskriminasi dan bersaing terbukti berpengaruh positif dan signifikan terhadap efektifitas dan efisiensi e procurement pada ULP Provinsi Maluku dan penerapan e procurement telah dilaksanakan secara efektif dan efisien juga berpengaruh positif dan signifikan terhadap kepuasan pengguna layanan e procuremen di Provinsi Maluku. Hal ini dapat dibuktikan melalui koefisien regresi yang menunjukkan jika prinsip akuntabilitas dan transparansi, terbuka, adil/tidak diskriminasi dan bersaing meningkat, maka peningkatan tersebut akan diikuti oleh peningkatan efektifitas dan efisiensi e procurement pada ULP Provinsi Maluku serta jika penerapan e procurement secara efektif dan efisien meningkat maka peningkatan tersebut akan diikuti oleh peningkatan kepuasan pengguna.
PENGARUH KEPEMIMPINAN TERHADAP KINERJA PEGAWAI BIDANG TRANSMIGRASI PADA KANTOR DINAS TENAGA KERJA DAN TRANSMIGRASI PROVINSI MALUKU Gomies, Stevanus Johan; Tjokro, Cynthia Imelda; Nahuway, Victorio Fernando
Jurnal Administrasi Terapan Vol. 1 (2022): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v1i1.1658

Abstract

In practice, at the office of the Office of Manpower and Transmigration for the Province of Maluku, there are still many problems found in the work of employees, even the work often makes mistakes many times. This is influenced by the leadership of the Head of Transmigration at the Office of Manpower and Transmigration in the Province of Maluku, the leadership still pays little attention to the work of employees and there is even a lack of control or supervision from the leadership of each employee's work, lack of firmness in fostering employees who are irresponsible to work, employees who are not disciplined with work time and work breaks. In the end the leadership affects the performance of employees.This study uses a quantitative approach because the data to be used to analyze the relationship between variables is expressed by numbers or a numerical scale (Kuncoro, 2003:41).According to Sugiyono (2012) the sample is part of the number of characteristics possessed by a certain population. The sampling method used is non-probability sampling with saturated sample techniques. Saturated sample is a sampling technique when all members of the population are used as samples. This is often done when the population is relatively small, less than 30 people, or research that wants to make generalizations with very small errors. So the number of samples in this study is 30 people according to the number of employees in the transmigration sector. Keywords: Leadership; Performance
PENGARUH KUALITAS PELAYANAN PT. PLN (PERSERO) TERHADAP KEPUASAN PELANGGAN DI KOTA AMBON (STUDI KASUS PELANGGAN RUMAH TANGGA TARIF 900 VA). Hutubessy, Eline Octoviana; Melmambessy , Simson; Nahuway, Victorio Fernando
Jurnal Administrasi Terapan Vol. 2 No. 1 (2023): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v2i1.1807

Abstract

This study aims to determine: (1) The service quality of PT. PLN (Persero) in Ambon City. (2) The level of customer satisfaction of PT. PLN (Persero) in Ambon City. (3) Influence of PT service quality. PLN (Persero) on customer satisfaction in Ambon City. This type of research is quantitative. Data collection techniques were carried out through literature and field research in the form of observations, questionnaires, agency data and documentation. The total population for the study was 24,332 with a random sample of 100 people. The analytical method used is the Simple Linear Regression method.The results showed that the indicators of Service Quality at PT. PLN (Persero) in Ambon City is good because the percentage of Service Quality has high values or a high percentage, especially on the Empathy indicator. Customer Satisfaction at PT. PLN (Persero) in Ambon City is very good because Customer Satisfaction is higher than Service Quality, which means that customers in Ambon City are very satisfied with the service or performance of the service provider (PT. PLN). Service Quality has an effect on Customer Satisfaction, from the regression model, significant results are obtained and the percentage value is 66 percent.Keywords: Service quality
Pengaruh Kualitas Pelayanan Terhadap Kepuasan Konsumen Dan Loyalitas Pelanggan Siarmasa, Ancela; Tjokro, Cynthia Imelda; Saleky, Saul Ronad Jacob; Gomies, Stevanus; Nahuway, Victorio Fernando
Jurnal Administrasi Terapan Vol. 2 No. 2 (2023): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v2i2.2076

Abstract

This research is empirical research, which aims to analyze the influence of service quality on consumer satisfaction and customer loyalty. The population of this research is all Wayame supermarket customers. The sampling technique used accidental sampling, where the number was determined using the Slovin formula and the sample size was 145 respondents. The analysis technique used is multiple linear regression analysis, where the hypothesis test uses the t-statistical test to test the partial regression coefficient with the degree of significance used being 0.05 or 5%. The results of research on 145 respondents gave the research conclusion that service quality has a positive effect on consumer satisfaction and customer loyalty. This is proven by the coefficient of determination obtained in this study of 0.969, 0.959 and 0.234 or around 89.6%, 95.9% and 23.4%. This means that the influence of the independent variable (service quality) on the dependent variable (consumer satisfaction) is 89.6%, the influence of the service quality variable on loyalty is 95.9% and the influence of the consumer satisfaction variable on customer loyalty is 23.4%. % while the remaining 10.4%, 4.1% and 76.6% are influenced by other variables. Based on these results, it can be concluded that Service Quality has a positive influence on customer satisfaction and customer loyalty, and customer satisfaction has a positive influence on customer loyalty.Keyword: Service Quality, Customer Satisfaction, Customer Loyalty
Manajemen Perkantoran Modern Di Era Digitalisasi: Suatu Tinjauan Literatur Nahuway, Victorio Fernando
Jurnal Administrasi Terapan Vol. 3 No. 1 (2024): Jurnal Administrasi Terapan
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Digitalization has significantly impacted office management, bringing automation to routine tasks like document handling, employee communication, and collaboration. Technologies such as project management software and cloud computing have enhanced real-time teamwork and accessibility, especially for remote work. Despite these advantages, challenges like data security and adapting to new technologies persist. Digital transformation isn't just about adopting technology but also involves shifts in work culture and human resource management. To fully benefit, companies must invest in technology, provide employee training, and prioritize digital security. Clear remote work policies are also essential to maintain productivity. Future research should focus on technology, organizational culture, human resources, and data security. Keywords: Cloud computing, Digitalization, Internet of Things, Big Data
Co-Authors Gomies, Stevanus GOMIES, STEVANUS JOHAN Hutubessy, Eline Octoviana Melmambessy , Simson Saleky, Saul Ronad Jacob Siarmasa, Ancela Sutiksno, Dian Utami Tanihatu, Maudy Marla Tjokro, cynthia imelda