Garuda - Garba Rujukan Digital

PERANCANGAN APLIKASI PEMBELAJARAN PAKAIAN ADAT ASLI INDONESIA BERBASIS MULTIMEDIA DAN WEB MENERAPKAN METODE COMPUTER ASSISTED INSTRUCTION (CAI) Sagala, Gamrina; Mesran, Mesran; Sutiksno, Dian Utami; Yuhandri, Yuhandri; Suginam, Suginam
JURIKOM (Jurnal Riset Komputer) Vol 4, No 4 (2017): Agustus 2017
Publisher : STMIK Budi Darma

Pakaian adat merupakan simbol kebudayaan yang dimiliki oleh suatu daerah. Pakaian adat juga dapat menjadi simbol yang dimiliki daerah tersebut. Sehingga dengan mengetahui nama dari suatu pakaian adat dapat mewakili suatu daerah dari pakaian adat tersebut berasal. Setiap daerah di Indonesia mempunyai pakaian adat yang berbeda-beda. Biasanya pakaian adat dikenakan untuk memperingati hari besar misalnya, hari kelahiran, pernikahan, kematian, ataupun hari-hari besar keagamaan. Setiap daerah memiliki pengertian pakaian adat sendiri-sendiri. Pentingnya mengenal pakaian adat Asli Indonesia membuat penulis tertarik untuk membuat suatu aplikasi pembelajaran yang digunakan oleh peserta didik dalam mempelajari kebudayaan suatu daerah. Proses pembelajaran yang dibuat akan lebih menarik apabila diterapkannya suatu metode sebagai alat bantu didalam melakukan pembelajaran. Pada penelitian ini peneliti tertarik untuk menggunakan metode CAI (Computer Assisted Instruction), yang didalamnya terdapat materi, drill/practice, simulasi dan game.

IMPLEMENTASI DATA MINING UNTUK PENGATURAN LAYOUT MINIMARKET DENGAN MENERAPKAN ASSOCIATION RULE Maharani, Maharani; Hasibuan, Nelly Astuti; Silalahi, Natalia; Nasution, Surya Darma; Mesran, Mesran; Suginam, Suginam; Sutiksno, Dian Utami; Nurdiyanto, Heri; Buulolo, Efori; Yuhandri, Yuhandri
JURIKOM (Jurnal Riset Komputer) Vol 4, No 4 (2017): Agustus 2017
Publisher : STMIK Budi Darma

Istilah data mining sudah berkembang jauh dalam mengadaptasi setiap bentuk analisa data, penelitian ini berupaya mengembangkan strategi bisnis penyusunan layout produk yang disesuaikan dengan pola pembelian pelanggan di indomaret. Salah satu teknik data mining yang digunakan untuk merancang strategi penyusunan layout produk yang efektif dengan memanfaatkan data transaksi penjualan yang telah tersedia di perusahaan dengan menggunakan metode association rule. Teknik ini dapat menemukan pola berupa produk-produk yang sering dibeli secara bersamaan. Penelitian ini bertujan untuk menerapkan associstion rule kedalam penyusunan layout produk. Dari rule yang dihasilkan harapkan dapat membantu perusahaan memudahkan dalam penyusunan layout produk.

KAJIAN DAN DESAIN TOURISM MARKETING di NEGERI OMA ; PROFIL DAN PEMETAAN (PENELITIAN TERAPAN TAHUN I) Maudy M Tanihatu; Marie C Tahalele; Imelda Talahatu; Ricardo M Simarmata; Dian Utami Sutiksno
MIX: JURNAL ILMIAH MANAJEMEN Vol 11, No 3 (2021): MIX: Jurnal Ilmiah Manajemen
Publisher : Universitas Mercu Buana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22441/mix.2021.v11i3.008

The tourism sector is a service sector that contributes significantly financially to the country's economy. Maluku province has tourism potential. Including a tourist attraction in Oma village, one of the villages in Central Maluku district, Ambon City, Maluku Province. This research is a multi-year study (4 years) and aims to: 1. create a profile and mapping of tourist objects, 2. create easy access and facilities, 3. implement integrated marketing communications and digitization of tourism marketing and 4. collaborate on tourism marketing in Oma village with Maluku tourism & investment industry. For the first year of research, the research objective is number 1, which is to create a profile and mapping of tourist objects in Oma's Country. This type of research is applied research and qualitative methods.

Perancangan Sistem Pendukung Keputusan Penentuan Prioritas Produk Unggulan Daerah Menggunakan Metode VIKOR Khoirul Umam; Varian Eva Sulastri; Tiara Andini; Dian Utami Sutiksno; Mesran Mesran
JURIKOM (Jurnal Riset Komputer) Vol 5, No 1 (2018): Februari 2018
Publisher : STMIK Budi Darma

Each region currently has excellent products. Competition in marketing the superior products contained in an area increasingly tight, along with the increasing industrial growth rate. This resulted in the industry must be more observant to formulate policy strategy. Decision-making to determine the priority of regional superior products in accordance with the needs and capabilities required an accurate and effective decision so as not to choose and minimize losses both in terms of cost and time. The VIKOR method is part of the concept of Multi-Attribute Decision Making (MADM), which requires normalization of the calculations. The use of VIKOR, in the application of decision support systems by an agency, simply chooses some products that will be an alternative selection and gives weight values on alternative comparisons and criteria, while the criteria are the target market, the availability of raw materials, turnover, labor, technology used , specifications, origin of raw materials, quantity of raw materials. Based on the observations made by the authors on Local Superior Product (PUD) in performing decision support system of determining the priority of the region's superior products. In this study, the authors try to develop a system that can process decision support system determination of superior product areas with the hope that results can be obtained maximally and satisfactorily. The results are expected so that the selection of superior products area run in an orderly and orderly by the system is done well.

The Influence of Perceived Value on Destination Image (Survey at Bair Island Tourist Destination) Fentje Salhuteru; Dady Mairuhu; Sammy Saptenno; Naddynda PN; Dian Utami Sutiksno
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1223

Maritime tourism is a leading sector. However, tourist visits fluctuate. Variables that are suspected to be the cause of the fluctuating number of visits are because they have not been able to create perceived value, and the destination image is not optimal. The purpose of this study is to determine the effect of perceived value on destination image in the tourist destination of Bair Island. The type of research used is descriptive and verification. The survey was conducted using a questionnaire to 223 respondents (tourists) who are currently and have traveled to Bair Island. With a SEM (structural equation model) analysis tool using the lisrel program. The results of the descriptive research show that the destination image that they have is only good. While the results of the verification research show that the variables studied have a significant effect.

Profile and Mapping of Tourism Destinations in Oma Village (Applied Research 1st Year) Maudy M. Tanihatu; Marie. C. Tahalele; Ricardo. M Simarmata; Sammy Saptenno; Dian Utami Sutiksno
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1221

The tourism sector is a service sector that contributes significantly financially to the country's economy. Maluku province has tourism potential. Including a tourist attraction in Oma village, one of the villages in Central Maluku district, Ambon City, Maluku Province. This research is a multi-year study (4 years) and aims to: 1. create a profile and mapping of tourist objects, 2. create easy access and facilities, 3. implement integrated marketing communications and digitization of tourism marketing and 4. collaborate on tourism marketing in Oma village with Maluku tourism & investment industry. For the first year of research, the research objective is number 1, which is to create a profile and mapping of tourist objects in Oma's Country. This type of research is applied research and qualitative methods. The results of this first year's research were successfully profiled and mapped tourist destinations. From the results of the research, it is known that there are still many things that must be addressed, and continued in the second research stage and so on.

The Influence on Strategic Partnerships Through Market Attractiveness and Distinctive Competencies (A Study on Tourism Services Industry in Maluku Province) Sammy Saptenno; Dady Mairuhu; Julius Buyang; Imelda Talahatu; Dian Utami Sutiksno
Journal of International Conference Proceedings (JICP) Vol 4, No 2 (2021): Vol 4, No 2 (2021): Proceedings of the 10th International Conference of Project
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/jicp.v4i2.1222

Maluku is a strategic area as a tourism destination because it has unique characteristics, but tourism service managers are less than optimal in utilizing market attractiveness, and they lack the distinctive competencies of the company. In addition, strategic partnerships with stakeholders have not been developed optimally. This study uses an economics approach that is acculturated with strategic management science with a focus on the level of management understanding of market attractiveness, distinctive competencies and strategic partnerships in the tourism service industry in Maluku Province. The research method is using a survey method which includes a descriptive survey and an explanatory survey. The unit of analysis in this study is the tourism service industry in Maluku with the unit of observation being the head of a tourism service company in Maluku. The test was carried out using a structural equation model. The results show that the perceived market attractiveness is not yet fully attractive to tourism service companies in Maluku, distinctive competencies and strategic partnerships have not been maximally developed by tourism service companies in Maluku. The test results also show that there is a simultaneous or partial effect of market attractiveness and distinctive competencies on strategic partnerships. Strategic partnerships are more dominantly formed by distinctive competencies and the dimension that gives the highest contribution is organizational capability.

The Influence of Market Orientation, Product Innovation, Digital Marketing, and Brand Equity on Business Performance in Creative Startups Sutiksno, Dian Utami; Tanihatu, Maudy Marla; Tjokro, Cynthia Imelda; Nahuway, Victorio Fernando
The Eastasouth Management and Business Vol. 3 No. 03 (2025): The Eastasouth Management and Business (ESMB)
Publisher : Eastasouth Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/esmb.v3i03.694

This study investigates the influence of market orientation, product innovation, digital marketing, and brand equity on business performance in creative startups in Indonesia. Utilizing a quantitative research approach, data were collected from 250 founders and managers of startups across various creative sectors. Respondents completed a structured questionnaire using a 5-point Likert scale. The data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS 3.0). The results reveal that all four variables—market orientation, product innovation, digital marketing, and brand equity—have a significant and positive effect on business performance. Among them, brand equity emerged as the strongest predictor. The model explained 67.1% of the variance in business performance, with all constructs demonstrating good reliability, validity, and predictive relevance. These findings underscore the strategic importance of customer orientation, innovation, digital engagement, and brand strength in enhancing startup performance in Indonesia’s growing creative economy.

DESAIN LABEL DAN MEDIA PROMOSI BAGI DAYA TARIK UMKM PRODUK KERIPIK Angelica Lokollo; Dian Utami Sutiksno
Jurnal Administrasi Terapan Vol. 4 No. 1 (2025): Maret
Publisher : P3M Politeknik Negeri Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31959/jat.v4i1.3395

This study aims to design packaging labels and apply promotions for social media-based marketing for chip products. MSMEs engaged in the culinary sector are chip product businesses located at Waipirit Port, Kairatu District, West Seram Regency. So far, in the sale of chip products, there are still several things that are considered lacking, especially those related to the product label for chips on the packaging and digital-based marketing.These chip products do not have labels and some already have labels but are not optimal and have not utilized digital media to promote their products such as; Facebook, WhatsApp, Instagram, etc. as a means to market their products, so that the sales process is only carried out directly at the place they are occupying as their place of sale. The design of product labels in this study was carried out using the VIEW analysis technique and the theory of product label design. Creating social media accounts as a marketing medium to introduce chip products to a wider market. The results of the new product label design when applied to chip products can improve the image of the product highlighted on the product packaging, look more attractive, can also be a dissector with similar products and have the opportunity to enter modern markets. With a combination of social media accounts, it can expand the product marketing area, promote products and facilitate communication between producers and consumers to increase attractiveness.

Development Strategy for Waai Tree House Tourist Attractions, Central Maluku Regency Kalay, Agusthinus; Asthenu, Jean Rosalina; Gomies, Stevanus Johan; Titioka, Stenly Ronaldo; Pattipeilohy, Victor Ringhard; Tousalwa, Carla C.; Sutiksno, Dian Utami
Digital Innovation : International Journal of Management Vol. 3 No. 1 (2026): January: Digital Innovation : International Journal of Management
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/digitalinnovation.v3i1.662

The global tourism industry is experiencing significant growth with a contribution of USD 11.1 trillion to the world's GDP by 2024. Maluku Province has extraordinary natural tourism potential, one of which is the Waai Tree House in Central Maluku Regency which offers a glamorous camping (glamping) concept with the natural beauty of the mountains. Despite having natural advantages, this tourist attraction faces problems of damaged access roads, lack of supporting facilities, and not optimal promotional strategies. This research aims to identify strategic factors through SWOT analysis and formulate effective development strategies to increase the competitiveness of Waai Tree House tourism in a sustainable manner. The research method uses a descriptive qualitative approach with data collection techniques through participatory observation, in-depth interviews with managers and visitors, visual documentation, and literature studies. The data is analyzed using SWOT analysis to identify strengths, weaknesses, opportunities, and threats, then formulated into four development strategies. The results show the main strengths in the form of natural beauty, unique glamping concepts, and personal service, while the critical weaknesses are damaged road infrastructure and limited facilities. Opportunities include digital promotion and collaboration with governments, while threats include limited accessibility and competition for new destinations. The strategy formulation resulted in four approaches: SO (intensive digital promotion), WO (priority infrastructure improvement), ST (service differentiation), and WT (consistent facility updates) strategy. The implementation of the WO strategy is a top priority with a gradual roadmap of 6-24 months. This research contributes to a contextual strategic framework for the development of glamping tourism in the remote archipelago of Eastern Indonesia.

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