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<![CDATA[Kepercayaan sebagai Mediasi Kepuasan Pengguna Online Shopping di Indonesia ]]>
<![CDATA[Siska Ernawati Fatimah]]>;
<![CDATA[Ario Purdianto]]>;
<![CDATA[Dita Septiani]]>;
<![CDATA[Nadhira Azzhara]]>
<![CDATA[ JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Vol 8, No 1 (2021): JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) NOVEMBER ]]>
Publisher : <![CDATA[Universitas Medan Area ]]>
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DOI: 10.31289/jkbm.v8i1.6124
<![CDATA[The rise of services for marketplaces in Indonesia has led to changes in people's shopping patterns to meet their daily needs. The change in shopping patterns from offline to online has increased during the COVID-19 pandemic, this provides an opportunity for marketplace managers to take advantage of the use of social media to shop online to meet their needs. In addition, it spurs marketplace managers to compete to provide satisfaction to its users. The purpose of the study was to determine the role of trust as a mediating variable on the influence between online transactions and the satisfaction of active users of the Tokopedia marketplace in Indonesia, especially in the city of Cirebon. The data collection technique in this study used a questionnaire with the acidental sampling method which involved 100 active users of the Tokopedia marketplace in Cirebon City as respondents. The data analysis used is descriptive and inferential statistics, namely the Structure Equation Model using SmartPLS 3. The results of data analysis show that online transactions directly affect user satisfaction and online transactions affect user satisfaction with trust mediation]]>
<![CDATA[Model Determinasi Minat Beriwirausaha Mahasiswa ]]>
<![CDATA[Siska Ernawati Fatimah]]>;
<![CDATA[Ario Purdianto]]>
<![CDATA[ Jurnal Inspirasi Bisnis dan Manajemen Vol 4, No 1 (2020): JUNI 2020 ]]>
Publisher : <![CDATA[Lembaga Penelitian Universitas Swadaya Gunung Jati ]]>
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DOI: 10.33603/jibm.v4i1.2569
<![CDATA[Abstract: One of the highest unemployment rates in Indonesia is educated unemployment which is derived from college graduates. One of the problems of undergraduate graduates in Indonesia is graduates who are not fully absorbed by the availability of employment. The purpose of this study was to examine the effect of entrepreneurial knowledge and entrepreneurial motivation on entrepreneurial interest in students. The research method used is a quantitative method. The population in this study is the final year students at the Faculty of Economics, University of Swadaya Gunung Jati. The number of samples in this study were 85 respondents. Data collection using a questionnaire instrument. Data analysis using multiple regression models with the help of the SPSS application. The research findings show that entrepreneurial knowledge and entrepreneurial motivation have a positive and significant influence on entrepreneurial interest. Future studies are expected to be able to examine more factors that influence entrepreneurial interests that are not examined in this study. Keyword : entrepreneurship knowledge; entrepreneurship motivation; entrepreneurial interest. Abstrak : Angka pengangguran di Indonesia yang tinggi salah satunya adalah pengangguran terdidik yaitu berasal dari lulusan perguruan tinggi. Salah satu permsalahan lulusan sarjana di Indonesia adalah lulusan yang tidak terserap seluruhnya oleh ketersediaan lapangan kerja. Tujuan penelitian ini untuk menguji pengaruh pengetahuan wirausaha dan motivasi wirausaha terhadap minat wirausaha pada mahasiswa. Metode riset yang digunakan adalah metode kuantitatif. Populasi dalam penelitian ini adalah mahasiswa tingkat akhir pada fakultas Ekonomi Universitas Swadaya Gunung Jati. Jumlah sampel dalam penelitian ini sebanak 85 responden. Penarikan data menggunakan instrumen kuesioner. Analisis data menggunakan model regresi ganda dengan bantuan aplikasi SPSS. Temuan penelitian menunjukan bahwa pengetahuan wirausaha dan motivasi wirausaha memiliki pengaruh positif dan signifkan terhadap minat wirausaha. Penelitian selanjutnya diharapkan mampu meneliti lebih banyak faktor yang mempengaruhi minat wirausaha yang tidak diteliti pada penelitian ini. Kata Kunci : Pengetahuan Berwirusaha; Motivasi Berwirausaha; Minat Berwirausaha.]]>
<![CDATA[Pengaruh transaksi online shopping terhadap loyalitas pengguna aktif ]]>
<![CDATA[Siska Ernawati Fatimah]]>;
<![CDATA[Lis Tatin Herdinadiatin]]>;
<![CDATA[Ario Purdianto]]>;
<![CDATA[Nadhira Azzahra]]>
<![CDATA[ AKUNTABEL Vol 18, No 4 (2021): Desember ]]>
Publisher : <![CDATA[Faculty of Economics and Business Mulawarman University ]]>
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DOI: 10.30872/jakt.v18i4.10269
<![CDATA[Perkembangan e-commerce saat ini menjadi  pilihan bisnis di era pandemi covid 19. Kondisi pasar yang semakin dinamis dengan persaingan semakin kompetitif, menimbulkan perubahan pola pada perilaku berbelanja di masyarakat termasuk di Indonesia. Belanja online menjadi pilihan konsumen untuk berbelanja pada saat ini karena mudah dilakukan, praktis, dan aman untuk melakukan transaksi jual beli. Tokopedia merupakan salah satu marketplace terbesar di Indonesia, namun masih banyak pengguna aplikasi tokopedia beralih ke marketplace lain dengan berbagai alasan. Untuk itu penelitian ini bertujuan untuk mengetahui Pengaruh Transaksi Online Shopping terhadap Loyalitas Pengguna Aktif Aplikasi Tokopedia di Kota Cirebon melalui Kepuasan Konsumen. Populasi penelitian ini Pengguna Aktif Aplikasi Tokopedia di Kota Cirebon. Teknik pengambilan sampel dengan sample random sampling sebanyak 100 responden. Metode analisis data dalam penelitian ini menggunakan analysis path. Hasil penelitian menunjukkan bahwa Transaksi Online Shopping berpengaruh secara langsung signifikan terhadap Loyalitas Konsumen. Transaksi Online Shopping berpengaruh secara langsung signifikan terhadap Kepuasan Konsumen. Sedangkan kepuasan konsumen berhasil memediasi Transaksi Online Shopping terhadap Loyalitas Pengguna Aktif Aplikasi Tokopedia.]]>
<![CDATA[PENGGUNAAN MEDIA PROMOSI DIGITAL GUNA MENINGKATKAN PENJUALAN ALIYAH CAKE ]]>
<![CDATA[Fatimah, Siska Ernawati]]>;
<![CDATA[Purdianto, Ario]]>;
<![CDATA[Firasati, Aoliyah]]>
<![CDATA[ JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 4 (2022): SEPTEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/jscs.v2i4.637
<![CDATA[The economic instability following the pandemic has had an impact on small businesses, including Micro, Small, and Medium Enterprises (MSMEs), which have experienced a decline in income and even bankruptcy. Therefore, strategies are needed for MSMEs to survive and develop their businesses. One of the MSMEs in Cirebon City affected by Covid-19 is Aliyah Cake, a snack business that offers various snacks with unique flavors and shapes. The business has faced challenges in its promotional efforts, resulting in a decrease in sales. The objective of this MSME program is to provide education and assistance in digital promotion, with the hope of increasing sales and the number of customers. The empowerment activities for MSMEs will be carried out for a period of 2 months, from November 2021 to December 2021. The results obtained after implementing the program show that Aliyah Cake is now able to independently conduct digital promotions by creating attractive photos or videos, which have generated visually appealing content that attracts buyers.]]>
<![CDATA[THE INFLUENCE OF NET PROFIT MARGIN AND EARNING PER SHARE ON STOCK PRICES IN VARIOUS INDUSTRIAL SECTOR COMPANIES LISTED ON THE IDX FOR THE 2015-2019 PERIOD ]]>
<![CDATA[Purdianto, Ario]]>;
<![CDATA[Parlina, Nurhana Dhea]]>;
<![CDATA[Apriliani, Dini]]>
<![CDATA[ JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES Vol. 2 No. 1 (2022): DECEMBER ]]>
Publisher : <![CDATA[Transpublika Publisher ]]>
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DOI: 10.55047/marginal.v2i1.390
<![CDATA[This research aims to evaluate the impact of Net Profit Margin and Earnings Per Share on the stock prices of IDX-listed manufacturing businesses from 2015 to 2019. The adopted technique of research is quantitative research. This research utilizes net profit margin and profits per share as independent variables. The stock price serves as the dependent variable. The sample for this research consisted of 21 manufacturing companies that were listed on the Indonesia Stock Exchange between 2015-2019 and were chosen using the technique of purposive selection based on certain criteria. The method employed in this research is an SPSS-based multiple linear regression analysis. The t test revealed that the NPM and EPS variables had a positive and statistically significant effect on stock prices. If Net Profit Margin (NPM) increases in value, so does the share price, resulting in a rise in stock prices. Therefore, it can be extrapolated that investors must enhance their ability to comprehend the information provided by the company in annual reports and financial reports. Permits investors to assess the factors that may affect the growth in a company's stock price, the level of risk, and the resulting rate of return. Before investing money, investors might make better decisions if they are well-informed.]]>
<![CDATA[The Effect of Net Interest Margin And Capital Adequacy Ratio on the Share Price of the Banking Sector Listed on the Indonesian Stock Exchange (Bei) in 2020 - 2023 ]]>
<![CDATA[Raphael Frits Luhut Parulian Sihotang]]>;
<![CDATA[Muhammad Syafi Romdony]]>;
<![CDATA[Ario Purdianto]]>;
<![CDATA[Erwin Budianto]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 5 No. 2 (2025): April 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v5i2.14337
<![CDATA[This study aims to identify and analyze the impact of Net Interest Margin and the effect of Capital Adequacy Ratio, as well as the combined effect of Net Interest Margin and Capital Adequacy Ratio on stock prices. A quantitative research method was employed for this study. The population consisted of 37 banking companies listed on the Indonesia Stock Exchange (IDX). The sampling method used was purposive sampling, selecting 20 companies that were consistent and met the sample selection criteria during the period from 2020 to 2023, resulting in 60 data points after the outlier removal process. The analytical model applied in this hypothesis includes descriptive statistics, classical assumption tests, regression equations, multiple linear regression analysis, partial tests, simultaneous tests, and coefficients of determination. The findings indicate that NIM does not have a significant effect on stock prices, CAR also does not significantly affect stock prices, and together, NIM and CAR do not have a significant impact on stock prices.]]>
<![CDATA[The Impact of Rate Changes: A Comparative Study on Food and Beverage Companies ]]>
<![CDATA[Ersa Meilinda]]>;
<![CDATA[Rosiliyah]]>;
<![CDATA[Ario Purdianto]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v5i3.14634
<![CDATA[The purpose of this study was to determine the differences in sales, operating costs, and net income before and after the 11% income tax rate increase. The population in this study were non-cylical consumer companies with a research sample of 24 food and beverage sub-sector companies eliminated by several criteria. The research method used is descriptive and comparative statistics with normality tests, assumption tests, and different tests, researchers use the help of SPSS software version 22. The results showed that there were differences in sales because the increase in VAT had an impact on the increase in selling prices. Then, there are differences in operating costs because VAT is attached to the price of raw materials that the company will purchase, resulting in an increase in the cost of goods manufactured. The increase in the cost of goods produced has an impact on increasing operating costs. Meanwhile, there is no difference in net profit before and after the VAT increase, this is because the company's profit is not directly related to changes in VAT because it has been considered at the time of charging operational costs and the company's profit is more dominantly influenced by changes in income tax.]]>
<![CDATA[The Influence of Value Added Capital Employed (VACA) and Structural Capital Value Added (STVA) on Return on Assets (ROA) at Indonesian Government Banks ]]>
<![CDATA[Caroline Eka Putri Oktaviani]]>;
<![CDATA[Ita Janah]]>;
<![CDATA[Ario Purdianto]]>
<![CDATA[ Indonesian Journal of Business Analytics Vol. 5 No. 3 (2025): June 2025 ]]>
Publisher : <![CDATA[PT FORMOSA CENDEKIA GLOBAL ]]>
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DOI: 10.55927/ijba.v5i3.14683
<![CDATA[In addition to being a supporting component, knowledge also plays a decisive role in the development of a company with a competitive edge. A descriptive approach and a quantitative method are the research methodologies employed. All banks owned by the Indonesian government between 2019 and 2023 made up the study's population. Through assessment, the sample was employed. With a significant value (α) of 0.076 and a t-count value of 1.825, the study's findings were found to be greater than 0.05 (0.076> 0.05). The study's partial results revealed a t-count value of 2.944 and a significance value (α) of 0.006, meaning that 0.006 is less than 0.05.]]>
<![CDATA[The Influence of Economic Factors on Investment Decisions in Property & Real Estate Sub-Sector Companies Listed on the Indonesia Stock Exchange for the Period 2020-2023 ]]>
<![CDATA[Oktavia, Dina]]>;
<![CDATA[Nisfi, Fiya Lailatin]]>;
<![CDATA[Purdianto, Ario]]>
<![CDATA[ Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 2 ]]>
Publisher : <![CDATA[SEULANGA SYSTEM PUBLISHER ]]>
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DOI: 10.60083/jidt.vi0.625
<![CDATA[This study aims to determine the effect of economic factors on investment decisions, especially in property and real estate companies listed on the Indonesia Stock Exchange for 2020-2023. The financial factors that are the focus of this research are inflation and interest rates, with investment decisions proxied by the Price Earning Ratio (PER). The sample in this study consisted of 8 companies selected using a non-probability sampling method with a purposive sampling technique. Meanwhile, the research population includes all property and real estate companies listed on the Indonesia Stock Exchange, including as many as 94 companies. The method used in this research is a quantitative method with an associative approach. Data analysis was carried out using multiple linear regression techniques to measure the effect of inflation and interest rates on investment decisions. The results showed that inflation positively and significantly influences investment decisions as measured by Price Earning Ratio (PER). This means that an increase in inflation drives an increase in PER, which indicates that investors still have optimism about the prospects for investment in the property and real estate sector despite inflationary pressures. Conversely, interest rates have a positive and significant effect on investment decisions, which means that an increase in interest rates causes a decrease in PER. This shows that when interest rates increase, investors tend to shift their investments to safer instruments, thereby reducing interest in property and real estate stocks.]]>
<![CDATA[Analysis of Company Size and Profitability on Company Value with Corporate Social Responsibility as Moderation ]]>
<![CDATA[Aprilliyani, Andini]]>;
<![CDATA[Dwui Maharani , Indah]]>;
<![CDATA[Pratiwi , Lopa]]>;
<![CDATA[Purdianto, Ario]]>
<![CDATA[ Journal Research of Social Science, Economics, and Management Vol. 3 No. 10 (2024): Journal Research of Social Science, Economics, and Management ]]>
Publisher : <![CDATA[Publikasi Indonesia ]]>
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DOI: 10.59141/jrssem.v3i10.655
<![CDATA[The health of financial performance is a determinant of a company's value. This is reflected as a record of good company performance in carrying out its operations. However, in addition to healthy financial performance factors, corporate social responsibility (CSR) practices are used as a reference for investors in assessing companies to provide funding. This study aims to empirically analyze the effect of profitability and company size on company value with corporate social responsibility as a moderation variable. The population used as the object of observation used is an energy sector company listed on the Indonesia Stock Exchange in 2020 - 2022 using quantitative methods with purposive sampling as a sampling technique. Data analysis techniques using Panel Data Regression Analysis and Moderate Regression Analysis (MRA) with the help of Eviews 12. Based on the findings in the study, that profitability has a positive and significant effect on company value, company size has a negative and insignificant effect on company value, CSR moderation variables moderate the effect of profitability on company value, CSR moderation variables are not able to moderate the effect of company size on company value on company value. Thus, researchers conclude that companies should optimize operations to identify profitable growth opportunities, organizational restructuring or unnecessary bureaucratic cuts to improve operational efficiency, and strengthen their commitment to corporate social responsibility practices as an integral part of their business strategy.]]>
