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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Equilibrium: Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Akuntabel : Jurnal Ekonomi dan Keuangan Jurnal Informasi dan Teknologi Indonesian Journal of Business Analytics (IJBA) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Inspirasi Binsis dan Manajemen Journal of Governance, Taxation, and Auditing Journal Research of Social Science, Economics, and Management Journal of Sustainable Community Service IIJSE Greenation International Journal of Tourism and Management
Purdianto, Ario
Universitas Swadaya Gunung Jati, Cirebon, Indonesia
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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PENGGUNAAN MEDIA PROMOSI DIGITAL GUNA MENINGKATKAN PENJUALAN ALIYAH CAKE Fatimah, Siska Ernawati; Purdianto, Ario; Firasati, Aoliyah
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i4.637

Abstract

The economic instability following the pandemic has had an impact on small businesses, including Micro, Small, and Medium Enterprises (MSMEs), which have experienced a decline in income and even bankruptcy. Therefore, strategies are needed for MSMEs to survive and develop their businesses. One of the MSMEs in Cirebon City affected by Covid-19 is Aliyah Cake, a snack business that offers various snacks with unique flavors and shapes. The business has faced challenges in its promotional efforts, resulting in a decrease in sales. The objective of this MSME program is to provide education and assistance in digital promotion, with the hope of increasing sales and the number of customers. The empowerment activities for MSMEs will be carried out for a period of 2 months, from November 2021 to December 2021. The results obtained after implementing the program show that Aliyah Cake is now able to independently conduct digital promotions by creating attractive photos or videos, which have generated visually appealing content that attracts buyers.
The Effect of Digital Financial Literacy on Transaction Decisions on Tiktok Shop Among the People of Cirebon with Consumer Trust as a Mediating Variable Vivi Aprilia Maharani; Ario Purdianto
Greenation International Journal of Tourism and Management Vol. 4 No. 1 (2026): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v4i1.784

Abstract

This study aims to analyze the effect of digital financial literacy on transaction decisions on TikTok Shop among the people of Cirebon, with consumer trust serving as a mediating variable. Data were collected through an online questionnaire distributed to 150 respondents in Cirebon who had conducted transactions on TikTok Shop at least once within the last three months. The data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method. The results indicate that digital financial literacy has a positive and significant effect on transaction decisions (β = 0.368, p < 0.05) and consumer trust (β = 0.742, p < 0.05). Consumer trust also has a positive effect on transaction decisions (β = 0.501, p < 0.05) and acts as a full mediator in the relationship between digital financial literacy and transaction decisions (β = 0.372, p < 0.05). Furthermore, the research model explains 66.0% of the variance in transaction decisions (R² = 0.660). These findings indicate that improving digital financial literacy not only directly encourages transaction decisions but also indirectly through the development of consumer trust toward the TikTok Shop platform.
The Role of Financial Literacy in Improving Financial Inclusion Through The Use of E-Wallets Among Generation Z in Cirebon Nadia Sylviani; Ario Purdianto
Greenation International Journal of Tourism and Management Vol. 4 No. 1 (2026): (GIJTM) Greenation International Journal of Tourism and Management (March - May
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijtm.v4i1.779

Abstract

This study is motivated by the limited number of studies examining the role of e-wallets as a mediator between financial literacy and financial inclusion, particularly among Generation Z in Indonesia. The purpose of this study is to analyze the influence of financial literacy on improving financial inclusion through the use of e-wallets among Generation Z in the city of Cirebon. This associative quantitative research uses primary data collected through an online questionnaire distributed to 150 Generation Z respondents (aged 15–29 years) in Cirebon who have used e-wallet services. Data analysis using Partial Least Squares Structural Equation Modeling (PLS-SEM) indicates that financial literacy has a positive and significant direct effect on financial inclusion, as well as an indirect effect through increased use of e-wallets. These findings demonstrate that e-wallets function as an effective mediating variable, indicating that strengthening financial literacy can encourage the adoption of digital financial services and ultimately expand financial inclusion among the younger generation.
KEBIJAKAN UTANG,LIKUIDITAS,DAN UKURAN PERUSAHAAN TERHADP PERTUMBUHAN PENJUALAN PADA PERUSAHAAN TRANSPORTASI DAN LOGISTIK Randiansyah, Rani; Purdianto, Ario
Equilibrium : Jurnal Ilmiah Ekonomi, Manajemen dan Akuntansi Vol 15, No 1 (2026): April
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/equili.v15i1.2789

Abstract

ABSTRAKPenelitian ini dilatarbelakangi oleh ketidakstabilan pertumbuhan penjualan di antara perusahaan transportasi dan logistik yang terdaftar di Bursa Efek Indonesia selama periode 20202024. Meskipun sektor ini telah menunjukkan tanda-tanda pemulihan pasca pandemi, kinerja penjualan di antara perusahaan-perusahaan tersebut tetap tidak merata. Kondisi ini memunculkan pertanyaan mengenai faktor-faktor internal yang mungkin memengaruhi pertumbuhan penjualan, terutama yang berkaitan dengan kebijakan keuangan perusahaan. Oleh karena itu, penelitian ini bertujuan untuk menganalisis pengaruh kebijakan utang, likuiditas, dan ukuran perusahaan terhadap pertumbuhan penjualan. Penelitian ini menggunakan pendekatan kuantitatif dengan desain penelitian asosiatif kausal. Sampel dipilih menggunakan sampling purposif, menghasilkan tujuh perusahaan dengan periode pengamatan lima tahun (20202024) dan total 35 pengamatan. Data yang digunakan dalam penelitian ini adalah data sekunder yang diperoleh dari laporan keuangan tahunan perusahaan. Analisis dilakukan menggunakan regresi linier berganda dengan bantuan Statistical Package for the Social Sciences (SPSS). Hasil menunjukkan bahwa secara parsial, kebijakan utang dan likuiditas memiliki pengaruh negatif namun tidak signifikan terhadap pertumbuhan penjualan, sedangkan ukuran perusahaan memiliki pengaruh negatif dan signifikan terhadap pertumbuhan penjualan. Secara simultan, kebijakan utang, likuiditas, dan ukuran perusahaan tidak memiliki pengaruh yang signifikan terhadap pertumbuhan penjualan. Koefisien determinasi menunjukkan bahwa daya penjelas variabel independen dalam menjelaskan variasi pertumbuhan penjualan relatifABSTRACTThis study is motivated by the instability of sales growth among transportation and logistics companies listed on the Indonesia Stock Exchange during the 20202024 period. Although the sector has shown signs of recovery following the pandemic, sales performance across companies remains uneven. This condition raises questions regarding the internal factors that may influence sales growth, particularly those related to corporate financial policies. Therefore, this study aims to analyze the effect of debt policy, liquidity, and firm size on sales growth.This research employs a quantitative approach with a causal associative research design. The sample was selected using purposive sampling, resulting in seven companies with a five-year observation period (20202024) and a total of 35 observations. The data used in this study are secondary data obtained from the companies annual financial reports. The analysis was conducted using multiple linear regression with the assistance of the Statistical Package for the Social Sciences (SPSS).The results indicate that partially, debt policy and liquidity have a negative but insignificant effect on sales growth, while firm size has a negative and significant effect on sales growth. Simultaneously, debt policy, liquidity, and firm size do not have a significant effect on sales growth. The coefficient of determination indicates that the explanatory power of the independent variables in explaining variations in sales growth is relatively limited. These findings suggest that sales growth in transportation and logistics companies is influenced more by other factors beyond corporate financial policies.
The Influence of Economic Factors on Investment Decisions in Property & Real Estate Sub-Sector Companies Listed on the Indonesia Stock Exchange for the Period 2020-2023 Oktavia, Dina; Nisfi, Fiya Lailatin; Purdianto, Ario
Jurnal Informasi dan Teknologi 2025, Vol. 7, No. 2
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.vi0.625

Abstract

This study aims to determine the effect of economic factors on investment decisions, especially in property and real estate companies listed on the Indonesia Stock Exchange for 2020-2023. The financial factors that are the focus of this research are inflation and interest rates, with investment decisions proxied by the Price Earning Ratio (PER). The sample in this study consisted of 8 companies selected using a non-probability sampling method with a purposive sampling technique. Meanwhile, the research population includes all property and real estate companies listed on the Indonesia Stock Exchange, including as many as 94 companies. The method used in this research is a quantitative method with an associative approach. Data analysis was carried out using multiple linear regression techniques to measure the effect of inflation and interest rates on investment decisions. The results showed that inflation positively and significantly influences investment decisions as measured by Price Earning Ratio (PER). This means that an increase in inflation drives an increase in PER, which indicates that investors still have optimism about the prospects for investment in the property and real estate sector despite inflationary pressures. Conversely, interest rates have a positive and significant effect on investment decisions, which means that an increase in interest rates causes a decrease in PER. This shows that when interest rates increase, investors tend to shift their investments to safer instruments, thereby reducing interest in property and real estate stocks.
The Impact of Corporate Governance (CGPI) and Investment Efficiency on Firm Value Mukminawati, Geovivo Ahsanti; Purdianto, Ario
Journal of Governance, Taxation and Auditing Vol. 4 No. 4 (2026): Journal of Governance, Taxation and Auditing (April - June 2026)-In Progress
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/jogta.v4i4.1937

Abstract

Corporate governance and investment effectiveness's effects on a company's worth are the focus of this study. To measure the effectiveness of investments, one looks at the ROA, whereas the Corporate Governance Perception Index (CGPI) depicts corporate governance. The PBV ratio is a useful tool for assessing a company's worth. Businesses that are part of the CGPI and listed on IDX from 2021 to 2024 make up the study population. A total of 34 observational data points were obtained from the sample, which was selected using a purposive sampling strategy. This experiment makes use of SPSS software to construct multiple linear regression. A favourable but statistically negligible influence of corporate governance on business value was found, according to the data. On the other hand, corporate value is significantly and positively impacted by investment efficiency. Corporate governance and investment efficacy have a substantial impact on the value of the firm when considered collectively. CGPI and ROA variables account for approximately 14.7% of the fluctuations in firm value, as indicated by the adjusted R-squared value of 0.147. The remaining variance is likely driven by external elements outside the scope of this model, including macroeconomic trends, market volatility, and industry competition. These results suggest that investors prioritize a firm profitability in their evaluations, and the market has not yet fully acknowledged the benefits of robust governance practices on firm value. Therefore, this research recommends that businesses enhance their governance practices and optimize asset management efficiency to foster sustainable firm value.
Co-Authors Aoliyah Firasati Apriliani, Dini Aprilliyani, Andini Azzahra, Nadhira Caroline Eka Putri Oktaviani Citra Dwinata Dina Oktavia Dita Septiani Dwui Maharani , Indah Ersa Meilinda Erwin Budianto Herdinadiatin, Lis Tatin Ita Janah Lis Tatin Herdinadiatin Muhammad Syafi Romdony Mukminawati, Geovivo Ahsanti Nadhira Azzahra Nadhira Azzhara Nadia Sylviani Nisfi, Fiya Lailatin Nurhana Dhea Parlina Pratiwi , Lopa Randiansyah, Rani Raphael Frits Luhut Parulian Sihotang Rosiliyah Siska Ernawati Fatimah Vivi Aprilia Maharani Wiwin Indri Astuti