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Purnamasari, Novita Ika
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Peran Buzzer Politik Ganjar-Mahfud dalam Pembentukan Opini Publik di Media Sosial X Purnamasari, Novita Ika; Wijanarko, Anjas
Warta Ikatan Sarjana Komunikasi Indonesia Vol. 7 No. 2 (2024): Desember 2024
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/wartaiski.v7i2.290

Abstract

Pada era pesta demokrasi buzzer dianggap menjadi keharusan bahkan di dunia politik, buzzer ikut berperan dalam menggiring opini publik di media sosial melalui unggahannya. Unggahan buzzer politik di media sosial X menjadi berbahaya ketika dibuat untuk menyebarkan hoax, melebih-lebihkan, fitnah, dan hatespeech yang berpotensi membuat perpecahan di tengah masyarakat. Penelitian ini bertujuan menganalisa peran buzzer politik Ganjar – Mahfud dalam pembentukan opini publik di media sosial X. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian etnografi virtual. Subjek penelitian adalah buzzer Ganjar-Mahfud. Objek penelitiannya adalah unggahan gambar, komentar, thread, repost terkait pembentukan opini publik yang dibuat buzzer pada Januari 2024. Temuan penelitian adalah: peran buzzer Ganjar-Mahfud tidak dapat dipisahkan dari: (1) mem-viralkan tagar atau kata kunci agar masuk ke dalam trending topik X guna mendapatkan perhatian nitizen: (2) kampanye terbagi menjadi tiga tipe, yaitu kampanye positif (positive campaign), kampanye negatif (negative campaign), dan kampanye hitam (black campaign); (3) buzzer Ganjar-Mahfud berperan dalam pembentukan opini publik bagi pengguna media sosial X.
Audience Reception Related to Freedom of Life Partner in Aladdin Film Purnamasari, Novita Ika
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 5 No. 1 (2020): June 2020 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v5i1.349

Abstract

Aladdin's film, tells not only about romance but also family problem communication, specially differences of opinion and perspective of parents in choosing their child's life partner. Not only is the problem found in the movie but also in everyday life. Parental demands for a child's life partner have an impact: loss of freedom to choose the desired life partner. As a result, there arise disappointment, conflicts, and feelings of depression to unwillingness to get married. This condition is exacerbated by the influence of family’s cultural background or certain restrictions. Using the Stuart Hall reception analysis model, this study involves four parents who have watched Aladdin's film with different backgrounds, cultures and experiences, and have teenagers entering adulthood. The results showed that the era of media and information openness has had an impact on changing parents' communication patterns to be more open, dynamic and aware of children's desires. Three parents are in a negotiating position with no emphasis on cultural background but religious similarity, and one parent is in a dominated position, freeing the child to determine a life partner without any criteria. Each parent captures the message of Aladdin's film by linking it to family experiences and personal knowledge.
Co-Authors Anjani, Putria Desti Asrita, Stara Damaya, Esta Efendi, Hisyam Erlistyarini, Yulinda Nugroho, Ramansyah Adi Pamungkas, Andreas Tri Pramisti, Julita Dian Rachmawati , Noer Aisyah Sonda, Teresa Eskavi Virgiawan, Armanda Revino Wijanarko, Anjas