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Sianturi, Charles
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Rancang Bangun Website Promosi Pada Sapo Rumbia Villa and Cottage Sinaga, Mikha; Sembiring, Nita; Sianturi, Charles; Ginting, Erwin; Elisabeth, Noprita; Ramadhani, Ivo
Publikasi Pengabdian Masyarakat Vol 2 No 2 (2022): PUBLIDIMAS Vol. 2 No. 2 NOVEMBER 2022
Publisher : LPPM Universitas Potensi Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22303/publidimas.v2i2.82

Abstract

Promotion is an important part of marketing goods and services. Promotions can contain information that can attract consumers' interest in the goods and services we offer. With the promotion, it is hoped that there will be an increase in sales figures for the product or service being promoted. Sapo Rumbia Villa and Cottage markets its villas and lodging rooms through social media such as Facebook and Instagram as well as online booking applications such as Oyo. Sapo Rumbia Villa and Cottage only contains information related to villas and lodging in the form of Facebook and Instagram page statuses, not through advertisements on the social media. The Oyo application only contains information related to lodging rooms and villas. The information provided is also very limited, only regarding the price and facilities in the room or villa. In fact, the natural scenery around Sapo Rumbia Villa and Cottage is very beautiful to look at. Sapo Rumbia Villa and Cottage is surrounded by Gundaling Hill, local people's plantations, and beautiful views of Mount Sibayak. The community service activities carried out have the aim of promoting Sapo Rumbia Villa and Cottage and providing information related to Sapo Rumbia Villa and Cottage to the wider community. This activity also has several benefits, namely helping the management in promoting their villas and inns, making it easier for the public to obtain information related to Sapo Rumbia Villas and Cottages, and increasing Sapo Rumbia's income from the promotions that have been made. The result of this activity is to add promotional media for Sapo Rumbia Villa and Cottage, so that it can increase public knowledge of the natural beauty around Sapo Rumbia Villa and Cottage which can add positive value to Sapo Rumbia Villa and Cottage.
Optimalisasi Pengelolaan M2 Homestay Melalui Pelatihan Excel dan Digitalisasi Laporan Usaha Penginapan Sembiring, Nita; Ginting, Erwin; Sinaga, salsa; Sianturi, Charles; Fauzi, Muhammad; Yudi, Yudi
Publikasi Pengabdian Masyarakat Vol 5 No 1 (2025): PUBLIDIMAS Vol. 5 No. 1 MEI 2025
Publisher : LPPM Universitas Potensi Utama

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Abstract

The growth of the local tourism sector has encouraged the development of accommodation businesses such as homestays, including M2 Homestay, which is located in a strategic tourist area. However, the management of this homestay is still carried out conventionally, especially in terms of financial recording and business reporting, which are manually done and often inefficient. A lack of digital literacy is one of the main obstacles to implementing a technology-based management system. To address this issue, this community service program aimed to provide practical training in the use of Microsoft Excel and assist in the digitalization of business reports for the management of M2 Homestay. The implementation methods included direct training, the development of digital report templates, and hands-on assistance with the application of Excel-based recording systems. The results showed that the homestay manager gained basic skills in using Excel for business needs, including daily financial tracking, room occupancy records, and monthly reporting through visual graphs. The program had a noticeable impact, such as improved time efficiency in report preparation, greater accuracy in data recording, enhanced professionalism in business management, and increased awareness of the importance of digital tools in supporting business sustainability. This initiative demonstrates that simple technological interventions can significantly strengthen small tourism-based enterprises.
Pengaruh Inovasi Kemasan terhadap Niat Beli Produk Kecantikan oleh Mahasiswa di Kota Medan Siagian, Trija Happy Ratianta; Sianturi, Charles; Sinaga, Kepler
Journal Social Society Vol. 6 No. 2 (2026): April - Juni 2026
Publisher : Pustaka Digital Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54065/jss.6.2.2026.1243

Abstract

Penelitian ini penting dilakukan karena pesatnya perkembangan industri kecantikan dan tingginya persaingan merek menuntut inovasi kemasan yang mampu menarik perhatian serta membentuk persepsi positif mahasiswa di Kota Medan, sehingga diperlukan kajian empiris untuk mengetahui pengaruhnya terhadap niat membeli sebagai dasar strategi pemasaran yang efektif. Penelitian ini bertujuan untuk menganalisis pengaruh inovasi kemasan terhadap niat membeli konsumen dengan menggunakan pendekatan kuantitatif. Penelitian dilakukan di Kota Medan dengan jumlah responden sebanyak 100 orang yang pernah membeli produk kecantikan dalam enam bulan terakhir. Teknik pengambilan sampel menggunakan purposive sampling sesuai dengan kriteria penelitian. Pengumpulan data dilakukan melalui penyebaran angket dengan menggunakan instrumen penelitian berupa kuesioner tertutup yang disusun berdasarkan indikator variabel penelitian dan diukur menggunakan skala likert lima tingkat. Instrumen penelitian telah melalui diuji validitas dan reliabilitasnya sehingga layak digunakan. Data diolah menggunakan program SPSS versi 25 dengan analisis regresi linear berganda. Hasil menunjukkan koefisien regresi variabel inovasi warna sebesar 0,378, inovasi bentuk 0,085, inovasi ukuran 0,380, inovasi logo 0,113, dan inovasi label 0,315, dengan nilai R square sebesar 0,679. Artinya, 67,9% variasi niat membeli dapat dijelaskan oleh inovasi kemasan. Variabel yang paling dominan memengaruhi niat membeli adalah inovasi ukuran, diikuti inovasi warna dan inovasi label. Inovasi logo dan bentuk memberikan pengaruh lebih kecil. Uji t menunjukkan bahwa warna, ukuran, dan label berpengaruh signifikan secara parsial, sedangkan uji F membuktikan seluruh variabel berpengaruh positif dan signifikan secara simultan terhadap niat membeli konsumen.
Co-Authors Elisabeth, Noprita Ginting, Erwin Indradewa, Rhian Kepler Sinaga Ramadhani, Ivo Sembiring, Nita Siagian, Trija Happy Ratianta Sinaga, Mikha Sinaga, salsa Yudi Yudi