Claim Missing Document
Check
Articles

Found 2 Documents
Search

ANALYSIS OF CONSUMER INTEREST THROUGH THE ZALORA E-COMMERCE APPLICATION Wahyuni, Tri Indah; Fahrudin, Fahrudin; Masruroh, Nuril; Rachmawati, Rica; Jannah, Lailatul; Firdausi, Jinnani; Lestari, Eka Dwi; Muthi’ah, Nadia
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 1 (2024): Second International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Technological developments from time to time are increasingly sophisticated in line with people's lifestyles which are now switching to using artificial devices to make it easier to meet their needs. This includes completing secondary needs such as clothing and beauty products which can be reached through e-commerce applications. An e-commerce application is an application that provides online buying and selling services with supporting features that facilitate human mobility to meet needs. Among several e-commerce sites that are spread and developing in Indonesia, one of the most trusted and popular e-commerce applications that offers high-quality fashion products is the Zalora application. The quality of different products causes price variations. This variation in prices offered then becomes one of the factors that influences consumer interest in the Zalora e-commerce application. Therefore, this research was conducted to find out how much influence the existence of the Zalora e-commerce application has on consumer interest. In this scientific work, we used quantitative research methods in the form of questionnaires submitted to several participants from various backgrounds and ages to find the conclusion that consumer interest in the Zalora e-commerce application is influenced by several factors that significantly influence purchasing decisions in e-commerce applications. Zalora. These factors include: product quality, price variations offered, frequency of discount offers, ease of delivery, and ease of making payments.
Beyond Paycheck: Mengungkap Peran Kepuasan Kerja Dalam Meningkatkan Produktivitas Karyawan Faizah, Intan Nur; Rohmaniyah, Ismatur; Sofiana, Nadia Nurcahyani; Lestari, Eka Dwi; Khairotunnisa, Maya; Nikmah, Himayatin; Nuriyah, Sinta; Maysaroh, Siti; Musrifa, Musrifa; Firdausiyah, Nuri; Virnanda, Irma
Jurnal Penelitian Multidisiplin Bangsa Vol. 2 No. 2 (2025): Juli
Publisher : Amirul Bangun Bangsa Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpnmb.v2i2.529

Abstract

Penelitian ini bertujuan untuk mengungkap peran kepuasan kerja dalam meningkatkan produktivitas karyawan. Kepuasan kerja dinilai sebagai faktor krusial yang memengaruhi motivasi, loyalitas, serta performa setiap individu di lingkungan kerja. Tidak hanya aspek finansial, faktor psikologis, suasana kerja, dan kualitas hubungan antar rekan kerja maupun atasan menjadi penentu utama terciptanya kepuasan tersebut. Melalui kajian literatur dan pengamatan empiris, ditemukan bahwa tingkat kepuasan kerja yang tinggi mendorong peningkatan produktivitas karyawan secara signifikan. Hasil ini menegaskan pentingnya manajemen operasional untuk mengelola faktor-faktor yang berkontribusi pada kepuasan kerja, demi menciptakan lingkungan kerja yang kondusif dan berdaya saing unggul.