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All Journal Jurnal Ekonomi Pertanian dan Agribisnis Jurnal Penelitian Multidisiplin Bangsa Proceeding Of International Conference On Education, Society And Humanity
Lestari, Eka Dwi
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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ANALYSIS OF CONSUMER INTEREST THROUGH THE ZALORA E-COMMERCE APPLICATION Wahyuni, Tri Indah; Fahrudin, Fahrudin; Masruroh, Nuril; Rachmawati, Rica; Jannah, Lailatul; Firdausi, Jinnani; Lestari, Eka Dwi; Muthi’ah, Nadia
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 1 (2024): Second International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

Technological developments from time to time are increasingly sophisticated in line with people's lifestyles which are now switching to using artificial devices to make it easier to meet their needs. This includes completing secondary needs such as clothing and beauty products which can be reached through e-commerce applications. An e-commerce application is an application that provides online buying and selling services with supporting features that facilitate human mobility to meet needs. Among several e-commerce sites that are spread and developing in Indonesia, one of the most trusted and popular e-commerce applications that offers high-quality fashion products is the Zalora application. The quality of different products causes price variations. This variation in prices offered then becomes one of the factors that influences consumer interest in the Zalora e-commerce application. Therefore, this research was conducted to find out how much influence the existence of the Zalora e-commerce application has on consumer interest. In this scientific work, we used quantitative research methods in the form of questionnaires submitted to several participants from various backgrounds and ages to find the conclusion that consumer interest in the Zalora e-commerce application is influenced by several factors that significantly influence purchasing decisions in e-commerce applications. Zalora. These factors include: product quality, price variations offered, frequency of discount offers, ease of delivery, and ease of making payments.
Beyond Paycheck: Mengungkap Peran Kepuasan Kerja Dalam Meningkatkan Produktivitas Karyawan Faizah, Intan Nur; Rohmaniyah, Ismatur; Sofiana, Nadia Nurcahyani; Lestari, Eka Dwi; Khairotunnisa, Maya; Nikmah, Himayatin; Nuriyah, Sinta; Maysaroh, Siti; Musrifa, Musrifa; Firdausiyah, Nuri; Virnanda, Irma
Jurnal Penelitian Multidisiplin Bangsa Vol. 2 No. 2 (2025): Juli
Publisher : Amirul Bangun Bangsa Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59837/jpnmb.v2i2.529

Abstract

Penelitian ini bertujuan untuk mengungkap peran kepuasan kerja dalam meningkatkan produktivitas karyawan. Kepuasan kerja dinilai sebagai faktor krusial yang memengaruhi motivasi, loyalitas, serta performa setiap individu di lingkungan kerja. Tidak hanya aspek finansial, faktor psikologis, suasana kerja, dan kualitas hubungan antar rekan kerja maupun atasan menjadi penentu utama terciptanya kepuasan tersebut. Melalui kajian literatur dan pengamatan empiris, ditemukan bahwa tingkat kepuasan kerja yang tinggi mendorong peningkatan produktivitas karyawan secara signifikan. Hasil ini menegaskan pentingnya manajemen operasional untuk mengelola faktor-faktor yang berkontribusi pada kepuasan kerja, demi menciptakan lingkungan kerja yang kondusif dan berdaya saing unggul.
Peran Distribusi Pendapatan Pada Sektor Pertanian Di Desa Sambirampak Kidul Lestari, Eka Dwi; Romadhani, Fitria; ., Nursiyati
Jurnal Ekonomi Pertanian dan Agribisnis Vol. 3 No. 2 (2026): Januari - Juni
Publisher : CV.ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62379/jepag.v3i2.4325

Abstract

The agricultural sector remains the backbone of the rural economy in Indonesia, including in Sambirampak Kidul Village. The distribution of income generated from the agricultural sector plays a crucial role in determining the level of welfare, economic equality, and social stability of rural communities. This study aims to analyze the role of income distribution in the agricultural sector and its impact on the socioeconomic conditions of the people of Sambirampak Kidul Village. This study used a qualitative method with a descriptive approach. Data were obtained through in-depth interviews with landowners, farm laborers, village officials, and community leaders, supported by field observations and documentation. The results indicate that the agricultural sector contributes significantly to village income, but income distribution remains unequal due to differences in land ownership, profit-sharing systems, and access to capital and agricultural technology. This inequality impacts the level of welfare between households. Therefore, farmer empowerment policies and programs are needed to encourage a more equitable and sustainable income distribution.
Co-Authors ., Nursiyati Fahrudin Fahrudin Faizah, Intan Nur Firdausi, Jinnani Firdausiyah, Nuri jannah, lailatul Khairotunnisa, Maya Masruroh, Nuril Musrifa, Musrifa Muthi’ah, Nadia Nikmah, Himayatin Nuriyah, Sinta Rica Rachmawati Rohmaniyah, Ismatur Romadhani, Fitria Siti Maysaroh Sofiana, Nadia Nurcahyani Tikawati Tikawati, Tikawati Virnanda, Irma Wahyuni, Tri Indah