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All Journal Journal of Artificial Intelligence and Digital Business Proceeding Of International Conference On Education, Society And Humanity
Wahyuni, Tri Indah
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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ANALYSIS OF CONSUMER INTEREST THROUGH THE ZALORA E-COMMERCE APPLICATION Wahyuni, Tri Indah; Fahrudin, Fahrudin; Masruroh, Nuril; Rachmawati, Rica; Jannah, Lailatul; Firdausi, Jinnani; Lestari, Eka Dwi; Muthi’ah, Nadia
PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY Vol 2, No 1 (2024): Second International Conference on Education, Society and Humanity
Publisher : PROCEEDING OF INTERNATIONAL CONFERENCE ON EDUCATION, SOCIETY AND HUMANITY

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Abstract

Technological developments from time to time are increasingly sophisticated in line with people's lifestyles which are now switching to using artificial devices to make it easier to meet their needs. This includes completing secondary needs such as clothing and beauty products which can be reached through e-commerce applications. An e-commerce application is an application that provides online buying and selling services with supporting features that facilitate human mobility to meet needs. Among several e-commerce sites that are spread and developing in Indonesia, one of the most trusted and popular e-commerce applications that offers high-quality fashion products is the Zalora application. The quality of different products causes price variations. This variation in prices offered then becomes one of the factors that influences consumer interest in the Zalora e-commerce application. Therefore, this research was conducted to find out how much influence the existence of the Zalora e-commerce application has on consumer interest. In this scientific work, we used quantitative research methods in the form of questionnaires submitted to several participants from various backgrounds and ages to find the conclusion that consumer interest in the Zalora e-commerce application is influenced by several factors that significantly influence purchasing decisions in e-commerce applications. Zalora. These factors include: product quality, price variations offered, frequency of discount offers, ease of delivery, and ease of making payments.
Analisis Swot Pada Pemasaran Digital Menggunakan Whatsapp Business Junaedi, Deddy; Febriani, Dewi Alfiah; Rachmawati, Rica; Wahyuni, Tri Indah; Ali, Dela Nafisyah; Masruroh, Nuril
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 2 (2025): Mei - Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i2.1719

Abstract

Penelitian ini bertujuan untuk menganalisis strategi pemasaran digital melalui penggunaan WhatsApp Business pada UMKM Cakes.WN dengan menggunakan pendekatan analisis SWOT. WhatsApp Business dipilih karena mampu menjangkau konsumen secara lebih personal dan efisien melalui fitur-fitur seperti katalog produk dan pesan otomatis. Penelitian ini menggunakan metode kualitatif dengan teknik pengumpulan data meliputi observasi, wawancara, dan dokumentasi mendalam mengenai pengalaman pemilik usaha. Hasil penelitian menunjukkan bahwa WhatsApp Business menawarkan keunggulan dalam efisiensi komunikasi dan perluasan jangkauan pasar. Namun, keterbatasan seperti kendala sumber daya manusia dan waktu respons pelanggan yang lambat juga teridentifikasi. Peluang pengembangan melalui fitur iklan berbayar dan optimasi katalog masih terbuka lebar. Sementara itu, tantangan seperti spam dan rendahnya literasi digital di kalangan pelanggan masih menjadi kendala. Penelitian ini menyimpulkan bahwa WhatsApp Business dapat menjadi alat pemasaran yang efektif bagi UMKM jika didukung oleh strategi yang tepat dan sumber daya yang memadai.
Co-Authors Ali, Dela Nafisyah Deddy Junaedi Fahrudin Fahrudin Febriani, Dewi Alfiah Firdausi, Jinnani jannah, lailatul Lestari, Eka Dwi Masruroh, Nuril Muthi’ah, Nadia Rica Rachmawati