Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Moestopo International Review on Social, Humanities, and Sciences (MIRSHuS)
Ramadhani, Siti Aulia
Unknown Affiliation
Humanities Languange, Linguistic, Communication & Media Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
BUSINESS PLAN ANALYSIS OF HEALTHYLE Ramadhani, Siti Aulia; Aziz, Fauzan; Arief, Mochammad Muminto
Moestopo International Review on Social, Humanities, and Sciences Vol. 4 No. 2 (2024)
Publisher : Universitas prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/mirshus.v4i2.64

Abstract

Catfish is a popular and affordable fishery product enjoyed by many. Healthyle, which stands for Healthy Lele, was established in 2023 to sell instant frozen catfish products, including ready-to-fry catfish and catfish katsu. These products are made from catfish farmed according to Good Fish Farming Practices (CBIB) and are halal certified. The catfish farming operation began in 2021. This study aims to analyzing Healthyle's marketing and operational strategies. This research uses data collection techniques carried out is secondary data. The result of this study is Healthyle's business plan highlights the need for comprehensive analysis to refine marketing and operational strategies. Despite a broad market for catfish in Jabodetabek and West Java, Healthyle’s marketing remains traditional and underutilized. The pricing is competitive, and the supply chain for raw materials is secure, suggesting that enhancing marketing efforts could significantly improve sales performance.
Co-Authors Arief, Mochammad Muminto Fauzan Aziz