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All Journal Wacana: Jurnal Ilmiah Ilmu Komunikasi Innovative: Journal Of Social Science Research Akademika Jurnal Teknologi Pendidikan
Larasaty, Past Novel
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Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Kurikulum Nol: Strategi Komunikasi dalam Implementasi Kurikulum Merdeka di SMK Telekomunikasi Telesandi Bekasi Hidayatulloh, Syarif; Larasaty, Past Novel
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.18253

Abstract

Penelitian ini mengkaji taktik komunikasi yang digunakan SMK Telekomunikasi Telesandi Bekasi dalam pelaksanaan kurikulum mandiri. Penerapan kurikulum otonom tidak bersifat wajib dan opsional sehingga menimbulkan disparitas penerapannya bagi siswa baru di SMK Telekomunikasi Telesandi Bekasi. Karena latar belakang penerapan kurikulum yang bervariasi dari Sekolah Menengah Pertama (SMP), siswa yang memasuki kelas IX akan memiliki pengalaman yang berbeda dengan kurikulum. Konsekuensinya, SMK Telekomunikasi Telesandi Bekasi harus mengidentifikasi taktik komunikasi penerapan kurikulum mandiri bagi siswa baru. SMK Telekomunikasi Telesandi Bekasi menerapkan pendekatan komunikasi yang berpusat pada penetapan Kurikulum Nol. Tujuannya agar seluruh siswa baru yang masuk kelas X mempunyai tingkat kemahiran yang seragam, meskipun pengalaman mereka dalam memanfaatkan kurikulum di sekolah menengah pertama (SMP) berbeda-beda. Penerapan Kurikulum Nol merupakan hasil inovasi yang berasal dari teori yang dikemukakan oleh Everett M. Rogers dalam karyanya Diffusion of Innovations. Kurikulum Nol ini akan memberikan pengaruh positif terhadap siswa baru dalam keterlibatan mereka selanjutnya dengan kurikulum mandiri. Esai ini bertujuan agar pembaca dapat memanfaatkan kurikulum nol sebagai langkah strategis dalam penerapan kurikulum otonom di sekolahnya.
Komunikasi Persuasif Host Shopee Live pada Kategori Produk Fashion Wattimena, Grace Heidy Jane Amanda; Larasaty, Past Novel; Afrianti, Riska
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4731

Abstract

The phenomenon of online shopping through live streaming features has become a new trend in the world of e-commerce, especially on the Shopee Live platform. In this context, the role of the host is very crucial in attracting the audience's interest to make purchases. This study aims to analyze the persuasive communication strategies used by Shopee Live hosts in the fashion product category and their effectiveness in influencing consumer purchasing decisions. A qualitative approach was used with a descriptive study method. Data were obtained through participatory observation in a number of Shopee Live sessions and in-depth interviews with five informants who were active users of the feature. The results of the study showed that Shopee Live hosts used a combination of persuasive communication techniques such as ethos (building personal credibility), pathos (arousing audience emotions), and logos (logical arguments related to product quality and price). The communication style used tends to be interactive, communicative, and adjusted to the characteristics of the fashion target market, namely, young people and active social media users. In addition, the use of relaxed but convincing language with functional, semantic, and thematic diction, through live product demonstrations and providing exclusive promos in real time, has been proven to increase audience engagement and encourage impulsive purchasing actions. This study concludes that persuasive host communication is a strategic element in creating an engaging digital shopping experience that is effective in driving sales conversions
Zero Curriculum Communication Strategy in Implementing the Merdeka Curriculum hidayatulloh, Syarif; Larasaty, Past Novel
Akademika Vol 14 No 01 (2025): Akademika : Jurnal Teknologi Pendidikan
Publisher : Akademika : Jurnal Teknologi Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/ak.v14i01.4511

Abstract

This study examines the communication tactics employed by Telesandi Bekasi Telecommunication Vocational School in the execution of the independent curriculum. The adoption of the autonomous curriculum is neither obligatory nor optional, resulting in disparities over its application for new students at Telesandi Bekasi Telecommunication Vocational School. Due to variations in the implementation of curriculum backgrounds from Junior High Schools (SMP), incoming pupils entering the ninth grade will possess disparate experiences with the curriculum. Consequently, Telesandi Bekasi Telecommunications Vocational School must identify the communication tactics for the implementation of the independent curriculum for incoming students. Telesandi Bekasi Telecommunication Vocational School employs a communication approach centered around the establishment of a Zero Curriculum. The objective is for all new students entering class X to possess uniform proficiency levels, despite their varied experiences in utilizing the curriculum throughout junior high school (SMP). The implementation of the Zero Curriculum results from innovation derived from the theory proposed by Everett M. Rogers in his work, Diffusion of Innovations. This Zero Curriculum will positively influence new students in their subsequent engagement with the independent curriculum. This essay aims to enable readers to utilize the zero curriculum as a strategic measure in the implementation of the autonomous curriculum inside their schools.
Co-Authors Afrianti, Riska Syarif Hidayatulloh Wattimena, Grace Heidy Jane Amanda