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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Wacana: Jurnal Ilmiah Ilmu Komunikasi Ultimacomm: Jurnal Ilmu Komunikasi Jurnal Komunikasi Global Madani : Jurnal Pengabdian Kepada Masyarakat Innovative: Journal Of Social Science Research Akademika Jurnal Teknologi Pendidikan
Larasaty, Past Novel
Institut Komunikasi Dan Bisnis LSPR
Arts Humanities Computer Science & IT Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Create Successful Content Media as Crisis Mitigation in Tourism Industry During Covid-19 Pandemic Janette Maria Pinariya; Wulan Yulianti; Jane Mitha; Past Novel Larasaty
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 5, No 2 (2020): December 2020 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v5i2.474

Abstract

Every year the Indonesian tourism industry continues to be managed optimally until finally, it can play a role in the country's foreign exchange earnings. Bank Indonesia (BI) stressed the importance of the tourism sector for the Indonesian economy as it succeeded in becoming the second major foreign exchange earner. However, with the Covid-19 pandemic casting a shadow on tourism industry, even online travel management that has utilized technology is experiencing a crisis. This study uses a descriptive qualitative research approach by collecting data through observation, book documentation and interviews to examine the effect of Covid-19 pandemic on tourism industry. This study found that in a crisis situation, it is very important for tourism industry to create successful content as crisis mitigation in tourism industry during the   Covid-19 pandemic. It is also necessary to conduct the four stages as framework of a human driven process (facilitated by technology) to close the gap. The essential insights into the importance of mitigating the perceived risk factors currently influencing tourism, particularly within the short to medium term, hence providing tourism marketers impetus to seek to address the current evolving consumer trend(s) related to the Covid-19 pandemic. It is really important that the message reflects empathy for what had happened.
Siskopatuh as a Government Public Relations Strategy Past Novel Larasaty; Riska Afriyanti
Jurnal Komunikasi Global Vol 9, No 1 (2020)
Publisher : Program Studi Ilmu Komunikasi FISIP Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (477.061 KB) | DOI: 10.24815/jkg.v9i1.16051

Abstract

Following various issues regarding malpractices and frauds done by irresponsible Umrah and Hajj Organiser Companies (PPIU) in Indonesia, the Indonesian Ministry of Religious Affairs (Kemenag), is assigned with a more significant challenge to overcome the problem that causes billion rupiah loss on the side of the customer (jamaah). One of the efforts tried to be implemented is by creating Integrated Computerised Management for Umrah and Special Hajj, also known as SISKOPATUH as the channel to register, monitor and control the flow of Umrah and Hajj application and process for both jamaah and PPIU. This research drew attention on how Kemenag has tried to socialise and implement SISKOPATUH that they have planned to be the protector of jamaah.  In-depth interviews were done with stakeholders of Umrah and Hajj organisers; two from government and three from private sectors. The findings reveal that a number of strategies were used by Kemenag to communicate their programme to protect the people from Umrah and Hajj malpractices. Setelah beberapa isu dan kasus penipuan jamaah oleh Perusahaan Penyelenggara Ibadah Umrah (PPIU) dalam beberapa tahun belakangan, pemerintah Indonesia, Kementerian Agama Republik Indonesia (Kemenag) mendapat tantangan besar untuk menangani kasus yang merugikan jamaah hinga miliaran rupiah. Salah satu upaya yang dilakukan adalah dengan menciptakan sebuah sistem aplikasi SISKOPATUH sebagai kanal untuk mendaftarkan, mengawasi dan mengontrol alur proses pemberangkatan jamaah Umrah dan Haji, yang digunakan oleh jamaah dan PPIU. Penelitian ini berfokus pada upaya Kemenag dalam menyosialisasikan dan menjalankan kebijakan SISKOPATUH kepada publik dan PPIU. Wawancara mendalam dilakukan kepada dua orang pihak Kemenag dan 3 orang pihak swasta. Hasil penelitian memperlihatkan bahwa Kemenag menjalankan sejumlah strategi untuk menyampaikan program pemerintah dalam rangka melindungi jamaah dari penipuan dan penyalahgunaan penyelenggaraan ibadah Haji dan Umrah.
PELATIHAN MEDIA SOSIAL DAN LITERASI DIGITAL KEPADA REMAJA KAMPUNG NELAYAN KALIADEM (REMKA) Past Novel Larasaty; Andre Sagala
MADANI: Jurnal Pengabdian Kepada Masyarakat Vol 8 No 2 (2022): Madani : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM UPN Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (473.408 KB) | DOI: 10.53834/mdn.v8i2.5172

Abstract

Pesatnya perkembangan teknologi dan luasnya jangkauan internet di berbagai kalangan di Indonesia mengakibatkan potensi positif dan negatif di lapisan masyarakat dengan tingkat literasi rendah. Konten yang beredar di media sosial juga kian beragam dan kreativitas dibutuhkan untuk mendapatkan perhatian atau interaksi yang baik dari audiens. Tentunya perkembangan ini membawa dampak dan resiko tersendiri bagi remaja pada khususnya sebagai pengguna teknologi dan internet. Untuk mencegah atau mengurangi resiko penggunaan media sosial yang berpotensi membahayakan penggunanya secara moral dan fisik, maka diperlukan pemahaman dan praktik literasi digital yang memadai dan berkelanjutan. Remaja Kaliadem (REMKA) termasuk salah satu komunitas yang menggunakan media sosial dalam frekuensi tinggi setiap harinya. Hal ini menjadikan mereka rentan akan paparan informasi dan konten media yang bervariasi bahkan saat informasinya salah atau membawa dampak negatif seperti provokasi atau berita bohong (hoax). Program Pengabdian kepada Masyarakat ini ditujukan untuk para pengurus REMKA yang sering menggunakan media sosial baik untuk keperluan pribadi maupun komunitas. Dengan diadakannya sosialisasi literasi digital dan pelatihan media sosial, para pengurus REMKA diharapkan dapat lebih bijak, kreatif dan bertanggung jawab terhadap penggunaan media sosial mereka. Dilakukan selama satu hari, para pengurus REMKA akan mendapatkan paparan dalam bentuk kuliah dan praktik membuat konten media sosial yang sesuai dengan kaidah dan etika sosial, terutama di Indonesia.
Kurikulum Nol: Strategi Komunikasi dalam Implementasi Kurikulum Merdeka di SMK Telekomunikasi Telesandi Bekasi Hidayatulloh, Syarif; Larasaty, Past Novel
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.18253

Abstract

Penelitian ini mengkaji taktik komunikasi yang digunakan SMK Telekomunikasi Telesandi Bekasi dalam pelaksanaan kurikulum mandiri. Penerapan kurikulum otonom tidak bersifat wajib dan opsional sehingga menimbulkan disparitas penerapannya bagi siswa baru di SMK Telekomunikasi Telesandi Bekasi. Karena latar belakang penerapan kurikulum yang bervariasi dari Sekolah Menengah Pertama (SMP), siswa yang memasuki kelas IX akan memiliki pengalaman yang berbeda dengan kurikulum. Konsekuensinya, SMK Telekomunikasi Telesandi Bekasi harus mengidentifikasi taktik komunikasi penerapan kurikulum mandiri bagi siswa baru. SMK Telekomunikasi Telesandi Bekasi menerapkan pendekatan komunikasi yang berpusat pada penetapan Kurikulum Nol. Tujuannya agar seluruh siswa baru yang masuk kelas X mempunyai tingkat kemahiran yang seragam, meskipun pengalaman mereka dalam memanfaatkan kurikulum di sekolah menengah pertama (SMP) berbeda-beda. Penerapan Kurikulum Nol merupakan hasil inovasi yang berasal dari teori yang dikemukakan oleh Everett M. Rogers dalam karyanya Diffusion of Innovations. Kurikulum Nol ini akan memberikan pengaruh positif terhadap siswa baru dalam keterlibatan mereka selanjutnya dengan kurikulum mandiri. Esai ini bertujuan agar pembaca dapat memanfaatkan kurikulum nol sebagai langkah strategis dalam penerapan kurikulum otonom di sekolahnya.
Komunikasi Persuasif Host Shopee Live pada Kategori Produk Fashion Wattimena, Grace Heidy Jane Amanda; Larasaty, Past Novel; Afrianti, Riska
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4731

Abstract

The phenomenon of online shopping through live streaming features has become a new trend in the world of e-commerce, especially on the Shopee Live platform. In this context, the role of the host is very crucial in attracting the audience's interest to make purchases. This study aims to analyze the persuasive communication strategies used by Shopee Live hosts in the fashion product category and their effectiveness in influencing consumer purchasing decisions. A qualitative approach was used with a descriptive study method. Data were obtained through participatory observation in a number of Shopee Live sessions and in-depth interviews with five informants who were active users of the feature. The results of the study showed that Shopee Live hosts used a combination of persuasive communication techniques such as ethos (building personal credibility), pathos (arousing audience emotions), and logos (logical arguments related to product quality and price). The communication style used tends to be interactive, communicative, and adjusted to the characteristics of the fashion target market, namely, young people and active social media users. In addition, the use of relaxed but convincing language with functional, semantic, and thematic diction, through live product demonstrations and providing exclusive promos in real time, has been proven to increase audience engagement and encourage impulsive purchasing actions. This study concludes that persuasive host communication is a strategic element in creating an engaging digital shopping experience that is effective in driving sales conversions
Zero Curriculum Communication Strategy in Implementing the Merdeka Curriculum hidayatulloh, Syarif; Larasaty, Past Novel
Akademika Vol 14 No 01 (2025): Akademika : Jurnal Teknologi Pendidikan
Publisher : Akademika : Jurnal Teknologi Pendidikan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34005/ak.v14i01.4511

Abstract

This study examines the communication tactics employed by Telesandi Bekasi Telecommunication Vocational School in the execution of the independent curriculum. The adoption of the autonomous curriculum is neither obligatory nor optional, resulting in disparities over its application for new students at Telesandi Bekasi Telecommunication Vocational School. Due to variations in the implementation of curriculum backgrounds from Junior High Schools (SMP), incoming pupils entering the ninth grade will possess disparate experiences with the curriculum. Consequently, Telesandi Bekasi Telecommunications Vocational School must identify the communication tactics for the implementation of the independent curriculum for incoming students. Telesandi Bekasi Telecommunication Vocational School employs a communication approach centered around the establishment of a Zero Curriculum. The objective is for all new students entering class X to possess uniform proficiency levels, despite their varied experiences in utilizing the curriculum throughout junior high school (SMP). The implementation of the Zero Curriculum results from innovation derived from the theory proposed by Everett M. Rogers in his work, Diffusion of Innovations. This Zero Curriculum will positively influence new students in their subsequent engagement with the independent curriculum. This essay aims to enable readers to utilize the zero curriculum as a strategic measure in the implementation of the autonomous curriculum inside their schools.
Media Relations Strategy of The Merdeka Belajar Kampus Merdeka (MBKM) Program 2023 in Building an Image in The Digital Era Novel Larasaty, Past; Nurhajati, Lestari
ULTIMA Comm Vol 16 No 2 (2024): Regular issue
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimacomm.v16i2.3783

Abstract

Government Public Relations or popularly referred to as GovPR in Indonesia, often considered by various parties, does not have a significant influence on various performance in government institutions. Even though various studies actually show the opposite, the success of the government in socializing programs and implementing policies, depends very much on the success of its public relations team in carrying out its functions. The purpose of this study is to learn what the public relations team of the 2023 MBKM (Merdeka Belajar Kelas Merdeka) Program under the Ministry of Education and Culture, Research and Technology is doing in an effort to build a positive image in the digital era. The PR team must work hard to increase the visibility of the MBKM program among the media, reach a wider target audience, and maximize the positive impact of the publicity. The function and performance of government PR related to media relations cannot be separated from the approach of media ecology theory. How the media and communication processes that occur affect perceptions, emotions, feelings and values that exist through the new technologies used. A real situation regarding the strengthening of digital communication used in our daily lives. This research uses qualitative methodology with a constructivist approach. Data collection was conducted by in-depth interviews and observation. This study aims to examine how the strategy of the MBKM 2023 program public relations team really is in building an image in the digital era.
Analisis Soft Diplomacy Indonesia Melalui Tari Tradisional Ratoh Jaroe Fadhillah, Devica Nur; Larasaty, Past Novel
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v9i6.15511

Abstract

Ratoh jaroe merupakan sebuah tarian dari Aceh yang saat ini sangat diminati oleh banyak masyarakat Indonesia. Hal ini dapat dilihat dari tumbuhnya banyak komunitas dan lomba lomba tari ratoh jaroe ini. Tak hanya diminati oleh masyarakar asli Indonesia, tari satu ini juga diminati oleh publik internasional. Dengan publisitas yang cukup tinggi serta keaktifan tim tari Indonesia mengikuti berbagai lomba dan misi kebudayaan membuat publik internasional semakin tertarik akan tari ratoh jaroe ini. Tujuan penelitian ini adalah untuk menilai apakah komunitas tari ini dapat menjadi alat diplomasi Indonesia dan sebagai sarana mempromosikan budaya Indonesia dengan soft power. Karena dengan keberagaman budaya Indonesia sepertinya dapat melakukan diplomasi dengan memanfaatkan budaya nya sebagai alat diplomasi negara. Penelitian ini menggunakan metodologi kualiatif deskriptif dan dengan teknik pengumpulan data dilakukan dengan wawancara mendalam dan observasi. Diharapkan hasil dari penelitian ini dapat semakin menunjukkan kekaguman publik internasional terhadap budaya Indonesia sehingga menjadi pertimbangan untuk semakin menguatkan strategi diplomasi budaya Indonesia.
Co-Authors Afrianti, Riska Andre Sagala Fadhillah, Devica Nur Jane Mitha Janette Maria Pinariya Lestari Nurhajati Riska Afriyanti Syarif Hidayatulloh Wattimena, Grace Heidy Jane Amanda Wulan Yulianti