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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Jane Mitha
Faculty of Communication Studies LSPR Communication and Business Institute Jl. Mas Mansur Kav. 35 Jakarta 10220 – Indonesia
Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice

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Create Successful Content Media as Crisis Mitigation in Tourism Industry During Covid-19 Pandemic Janette Maria Pinariya; Wulan Yulianti; Jane Mitha; Past Novel Larasaty
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol 5, No 2 (2020): December 2020 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v5i2.474

Abstract

Every year the Indonesian tourism industry continues to be managed optimally until finally, it can play a role in the country's foreign exchange earnings. Bank Indonesia (BI) stressed the importance of the tourism sector for the Indonesian economy as it succeeded in becoming the second major foreign exchange earner. However, with the Covid-19 pandemic casting a shadow on tourism industry, even online travel management that has utilized technology is experiencing a crisis. This study uses a descriptive qualitative research approach by collecting data through observation, book documentation and interviews to examine the effect of Covid-19 pandemic on tourism industry. This study found that in a crisis situation, it is very important for tourism industry to create successful content as crisis mitigation in tourism industry during the   Covid-19 pandemic. It is also necessary to conduct the four stages as framework of a human driven process (facilitated by technology) to close the gap. The essential insights into the importance of mitigating the perceived risk factors currently influencing tourism, particularly within the short to medium term, hence providing tourism marketers impetus to seek to address the current evolving consumer trend(s) related to the Covid-19 pandemic. It is really important that the message reflects empathy for what had happened.
Co-Authors Janette Maria Pinariya Larasaty, Past Novel Wulan Yulianti