Garuda - Garba Rujukan Digital

Upaya Komunikasi Publik Tim Pelaksana Harian Gugus Tugas Migrasi Sistem Televisi Terestrial Analog ke Digital Aulia, Gustav; Wattimena, Grace Heidy Jane Amanda; Irwandy, Deddy; Purwanti, Siti Tania; Kaur, Pawanbir; Annisa, Tiara
Jurnal Pewarta Indonesia Vol 4, No 1 (2022): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v4i1.101

Pasal 60A ayat 22 UU Cipta Kerja mengamanatkan, migrasi sistem televisi terestrial analog ke digital harus diselesaikan paling lambat dua tahun sejak UU itu berlaku. Oleh karena itu, pemerintah harus mensosialisasikan informasi kepada seluruh masyarakat tentang siaran televisi digital sehingga siap bermigrasi dari televisi analog. Tujuan penelitian ini adalah untuk mengetahui upaya komunikasi publik yang dilaksanakan oleh pemerintah dalam menyelesaikan migrasi sistem televisi terestrial analog ke digital. Dengan menggunakan teori Quadruple Helix yang mengkolaborasikan empat unsur: pemerintah, pengusaha, akademisi, dan masyarakat akan menggali keterlibatan antara semua komponen dalam konsep Quadruple Helix dalam mengkomunikasikan migrasi televisi analog ke digital. Dengan menggunakan metodologi kualitatif yang akan mengelaborasi dari keterlibatan narasumber yang mengacu pada empat komponen utama dalam Quadruple Helix, dan disesuaikan dengan kualifikasi dari masing-masing komponen. Hasil komunikasi publik yang dilaksanakan oleh pemerintah masih dominan disampaikan melalui ruang digital karena faktor situasi pandemi COVID-19. Pesan utama dari komunikasi publik masih menekankan pada aspek teknis. Upaya komunikasi publik yang tepat akan menjadikan proses migrasi sistem televisi terestrial analog ke digital ini berjalan lancar. Dengan demikian, masyarakat dapat merasakan keuntungan teknologi baru yang terlambat diterapkan di Indonesia ini.

Sinergi SEO dan Hubungan Masyarakat di Era Digital: Studi Kualitatif Pada Praktik Industri E-Commerce Wattimena, Grace Heidy Jane Amanda; Aruman, Akhmad Edhy; Muris, Dendy
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 4 (2024): OCTOBER-DECEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i4.3062

The digital era has significantly transformed the media and Public Relations (PR) landscape, particularly within the e-commerce sector, with Search Engine Optimization (SEO) emerging as a crucial factor in determining online visibility. This qualitative research examines the synergy between SEO and PR, focusing on how it enhances brand reach and reputation. The findings demonstrate that achieving a dominant position on the first page of search results not only influences user behavior but also plays a vital role in digital marketing strategies. Furthermore, the study highlights how SEO has evolved into a fundamental component of PR practices, enhancing organic search rankings for press releases and other communication materials. Through a comprehensive analytical approach, this research illustrates that integrating SEO into PR not only increases web traffic and revenue potential but also contributes strategically to shaping a compelling narrative for media outlets, thereby improving brand credibility. This study offers valuable insights into the evolving dynamics of the e-commerce industry, highlighting the importance of responsible and ethical strategies in fostering a sustainable relationship between PR and mass media in the digital age

Diskursus Komunikasi Public Relations dalam Konten YouTube “Kehidupan Talitha Curtis” Wattimena, Grace Heidy Jane Amanda
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v6i1.1278

This study analyzes the discourse of public relations communication in the management of messages and impressions presented through the YouTube content "Kehidupan Talitha Curtis" ("The Life of Talitha Curtis"). Talitha Curtis is a public figure whose life story has been marked by controversy surrounding aspects of her heritage, upbringing, and personal attributes, leading to negative stigma. However, through a strategic public relations approach, the narrative of Talitha’s life in this content is carefully crafted to construct a positive image of her as a resilient and strong individual. The research employs critical discourse analysis, focusing on textual elements, discursive practices, and social context to explore how Talitha Curtis leverages public relations communication to reposition her image in the public eye. The findings reveal that the content integrates elements of personal storytelling with emotionally evocative visuals to foster audience engagement. Additionally, the narrative consistently highlights Talitha's personal transformation journey, which creates a positive psychological impact on viewers and reinforces her social capital, enabling her reacceptance in the celebrity world.This study contributes to understanding how message and impression management through digital media can serve as an effective tool for repositioning public figures' images, particularly in reconciling an image affected by past controversies.

Sinergi SEO dan Hubungan Masyarakat di Era Digital: Studi Kualitatif Pada Praktik Industri E-Commerce Wattimena, Grace Heidy Jane Amanda; Aruman, Akhmad Edhy; Muris, Dendy
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 8 No 4 (2024): OCTOBER-DECEMBER 2024
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v8i4.3062

The digital era has significantly transformed the media and Public Relations (PR) landscape, particularly within the e-commerce sector, with Search Engine Optimization (SEO) emerging as a crucial factor in determining online visibility. This qualitative research examines the synergy between SEO and PR, focusing on how it enhances brand reach and reputation. The findings demonstrate that achieving a dominant position on the first page of search results not only influences user behavior but also plays a vital role in digital marketing strategies. Furthermore, the study highlights how SEO has evolved into a fundamental component of PR practices, enhancing organic search rankings for press releases and other communication materials. Through a comprehensive analytical approach, this research illustrates that integrating SEO into PR not only increases web traffic and revenue potential but also contributes strategically to shaping a compelling narrative for media outlets, thereby improving brand credibility. This study offers valuable insights into the evolving dynamics of the e-commerce industry, highlighting the importance of responsible and ethical strategies in fostering a sustainable relationship between PR and mass media in the digital age

Komunikasi Persuasif Host Shopee Live pada Kategori Produk Fashion Wattimena, Grace Heidy Jane Amanda; Larasaty, Past Novel; Afrianti, Riska
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 24, No. 1 June 2025
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v24i1.4731

The phenomenon of online shopping through live streaming features has become a new trend in the world of e-commerce, especially on the Shopee Live platform. In this context, the role of the host is very crucial in attracting the audience's interest to make purchases. This study aims to analyze the persuasive communication strategies used by Shopee Live hosts in the fashion product category and their effectiveness in influencing consumer purchasing decisions. A qualitative approach was used with a descriptive study method. Data were obtained through participatory observation in a number of Shopee Live sessions and in-depth interviews with five informants who were active users of the feature. The results of the study showed that Shopee Live hosts used a combination of persuasive communication techniques such as ethos (building personal credibility), pathos (arousing audience emotions), and logos (logical arguments related to product quality and price). The communication style used tends to be interactive, communicative, and adjusted to the characteristics of the fashion target market, namely, young people and active social media users. In addition, the use of relaxed but convincing language with functional, semantic, and thematic diction, through live product demonstrations and providing exclusive promos in real time, has been proven to increase audience engagement and encourage impulsive purchasing actions. This study concludes that persuasive host communication is a strategic element in creating an engaging digital shopping experience that is effective in driving sales conversions

Membangun Citra Global: Kasus Artisan Pro sebagai Produk Lokal Berkelas Dunia Riska Afrianti; Wattimena, Grace Heidy Jane Amanda; Sihombing, Ezra Lidang Noviantina; Widodo, Safina Rizkiani
Jurnal Pewarta Indonesia Vol 7 No 2 (2025): Jurnal Pewarta Indonesia
Publisher : Persatuan Wartawan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jpi.v7i2.251

Dalam lanskap pasar kosmetik yang semakin kompetitif, Indonesia menghadapi tantangan dengan masuknya berbagai produk asing. Pasar kosmetik Indonesia merupakan sektor yang sangat dinamis dalam industri kecantikan dan perawatan kulit. Dengan preferensi konsumen yang beragam, baik merek lokal maupun internasional memainkan peran penting dalam memenuhi selera konsumen Indonesia serta mendorong inovasi di sektor kosmetik. Sementara itu, produk kosmetik lokal Indonesia mulai menembus pasar internasional. Diferensiasi menjadi kunci bagi setiap merek untuk bertahan dan berkembang. Artisan Professionnel (Artisan Pro) menjadi studi kasus yang menarik karena keberhasilannya menembus pasar internasional melalui diferensiasi pada satu produk kecantikan, yaitu bulu mata, sementara merek lain menawarkan beragam produk. Meskipun demikian, Artisan Professionnel berhasil membangun posisinya sebagai produsen bulu mata di pasar targetnya. Penelitian ini bertujuan mengeksplorasi pendekatan public relations inovatif yang dilakukan Artisan Professionnel untuk memperkuat citra profesional sekaligus mendukung ekspansi internasionalnya. Dengan menggunakan metode kualitatif deskriptif melalui desain penelitian studi kasus dan kerangka perencanaan strategis public relations oleh Ronald Smith, penelitian ini mengungkap strategi dan taktik yang diterapkan Artisan Professionnel dalam memperkuat posisinya di pasar yang kompetitif. Hasil penelitian menunjukkan bahwa perencanaan PR dan komunikasi yang terintegrasi serta inovatif, khususnya dalam membangun komunitas autentik dan melakukan diplomasi merek yang komprehensif, merupakan kunci bagi merek lokal untuk memperkuat posisi dan mencapai standar kelas dunia. Hal ini dicapai dengan menonjolkan pesan inti merek, memberdayakan komunitas Make Up Artist (MUA) profesional sebagai mitra strategis, proaktif dalam diplomasi merek melalui partisipasi dan sponsorship di berbagai acara nasional maupun internasional bergengsi, serta pemanfaatan media secara strategis.

MASA DEPAN TVRI DALAM PERSPEKTIF EKONOMI POLITIK MEDIA Wattimena, Grace Heidy Jane Amanda; Rusadi, Udi
KOMUNIKATA57 Vol. 5 No. 1 (2024): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55122/kom57.v5i1.1057

Stasiun televisi publik, Televisi Republik Indonesia (TVRI), memiliki peranan penting dalam menyediakan program-program yang mendidik, menghibur dan menginformasikan perkembangan sosial, budaya ataupun kemasyarakatan. Namun, dalam era perubahan teknologi dan dinamika ekonomi politik media yang terus berkembang, pertanyaan mengenai masa depan TVRI menjadi semakin relevan. Dalam artikel ini, peneliti mendekati pertanyaan tersebut dengan memanfaatkan teori ekonomi politik media yang dikembangkan oleh Vincent Mosco. Teori ini menyoroti hubungan yang kompleks antara media, teknologi dan kekuatan politik dalam konteks ekonomi. Dengan menggunakan kerangka teoretis ini, pendekatan kualitatif dan metode studi pustaka dalam paradigma kritis, artikel ini bertujuan untuk menganalisis bagaimana masa depan TVRI dapat dipahami melalui lensa ekonomi politik media. Hasil penelitian menunjukkan bahwa TVRI memerlukan aspek percepatan dalam 3 hal. Pertama, komodifikasi; TVRI sebagai lembaga penyiaran publik sudah seharusnya menyediakan jasa publik yang tidak didorong oleh motif mencari keuntungan, melainkan nilai-nilai sosial dan budaya. Kedua, spasialisasi, yakni proses mengatasi keterbatasan dalam menghadapi perubahan lanskap media dan preferensi konsumen. Ketiga, strukturasi, proses menciptakan dan memelihara struktur dan hubungan sosial melalui praktik komunikasi. TVRI perlu menjunjung independensi dan otonominya dari segala tekanan atau intervensi eksternal, serta melindungi integritas editorial dan profesionalisme.

Analisis Nine Steps of Strategic Public Relations Teater Pandora Melalui #MempermainkanRuang Wattimena, Grace Heidy Jane Amanda; Agustin, Dorothea
Jurnal Pustaka Komunikasi Vol 7, No 1 (2024): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v7i1.3507

#MempermainkanRuang is a Pandora Theater campaign initiated by the Jakarta Theater Community. The aim of this action is to increase public awareness about the limitations of theater buildings in Jakarta. Apart from that, to change the stigma of theater, which was previously considered boring and stiff. #PlayingWithSpace does not only mean space as a physical facility, but also acceptance, accessibility and opportunity, especially for young people. The presence of public relations in the world of creative industries is starting to be taken into account, so the aim of this research is to show the communication strategy of the #MakingSpace campaign from a public relations perspective. Apart from that, to see the obstacles that occur in implementing the campaign communication strategy. This research uses a qualitative descriptive method using Smith's Nine Steps of Strategic Public Relations communication strategy theory. The research results show that currently Pandora Theater uses social media Instagram and word of mouth communication techniques as the main communication strategies in outreach. Factors inhibiting implementation are benchmarking, the number of operational teams (human resources), communication strategy activation which only occurs every time there is a certain program and there are no simultaneous written reports.

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