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All Journal Economics and Business Journal META - JOURNAL
Yahya, Nurul Fajriah
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Economics, Econometrics & Finance Social Sciences

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Journal : META - JOURNAL

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Digital Transformation of Women Entrepreneurs in Makassar City: Analysis of Opportunities and Challenges from a Gender Perspective Yahya, Nurul Fajriah; Tawe, Amiruddin; Rakib, Muhammad; Sulolipu, Andi Annisa
Maksimal Jurnal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol 2 No 5 (2025): June
Publisher : Abadi Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/meta-journal.v2i5.336

Abstract

This study examines the digital transformation of women entrepreneurs in Makassar City with a focus on analyzing opportunities and challenges from a gender perspective. Using a qualitative method with a literature study approach, this study analyzed data from various primary and secondary sources for the period 2019-2024. The results showed a significant increase in the adoption of digital technology among women entrepreneurs from 15% to 52%. The main challenges identified include limited access to capital, digital literacy gaps, and socio-cultural factors. The fashion and craft sectors dominate the digital women entrepreneur landscape (35%), followed by culinary (30%). This study identified four key factors for the success of digital transformation: digital skills, business networks, product innovation, and market access. Women entrepreneurs who successfully adopted digital technology recorded an average increase in income of 35%. This study provides strategic recommendations for the development of gender-responsive policies and empowerment programs to support the digital transformation of women entrepreneurs in Makassar.
Co-Authors Amin, Andi Nurzakiah Muhammad Rakib Romansyah Sahabuddin Sulolipu, Andi Annisa Tawe, Amiruddin