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All Journal Jurnal Manajemen dan Bisnis SULTANIST: Jurnal Manajemen dan Keuangan Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran International Journal of Social Science Eko dan Bisnis: Riau Economic and Business Review
Heriasman, Heriasman
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Journal of Industrial Engineering

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ANALYSIS OF FACTORS AFFECTING CONSUMER SATISFACTION ON YAMAHA NMAX MOTORCYCLES (STUDENT CASE STUDY STIE-INDRAGIRI) Hermanto, Hermanto; Heriasman, Heriasman
Journal of Industrial Engineering & Management Research Vol. 2 No. 3 (2021): June 2021
Publisher : AGUSPATI Research Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (188.38 KB) | DOI: 10.7777/jiemar.v3i3.233

Abstract

This research was conducted on Sekolah Tinggi Ilmu Ekonomi Indragiri Rengat especially students who use Yamaha NMAX motorcycles. The purpose of this study was to determine the factors that influence consumer satisfaction on NMAX motorcycles (student case study/I STIE – Indragiri Rengat). With the number of samples used as many as 145 respondents. Sampling method using the census method. Data processing using the IBM SPSS Statistic 21 program. The results of the study can be concluded that: (1) The product partially has a significant effect on Consumer Satisfaction on NMAX Motorcycles (Case Study of Students/I STIE – Indragiri). (2) Price partially has a significant effect on Consumer Satisfaction on NMAX Motorcycles (Case Study of Students/I STIE – Indragiri). (3) Product and Price simultaneously have a significant effect on Consumer Satisfaction on NMAX Motorcycles (Case Study of Students/I STIE – Indragiri).
Co-Authors Apriansyah, Roky Astarman, Astarman Deci Ririen Fitri Khairida Gita Sari Gustika Hermanto Hermanto Hermanto Hermanto Sabrina Utami Suwaji Suwaji Utami, Sabrina Walmi Sholihat Warnadi, Warnadi Yudha Remofa Yusnedi, Yusnedi