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All Journal Jurnal Manajemen dan Bisnis SULTANIST: Jurnal Manajemen dan Keuangan Journal of Industrial Engineering & Management Research (JIEMAR) Jurnal Kependidikan: Jurnal Hasil Penelitian dan Kajian Kepustakaan di Bidang Pendidikan, Pengajaran dan Pembelajaran International Journal of Social Science Eko dan Bisnis: Riau Economic and Business Review
Heriasman, Heriasman
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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Journal : International Journal of Social Science

 1 
THE EFFECT OF THE INFLUENCE OF PRODUCTS, PRICES, PROMOTIONS AND BRAND IMAGE ON SALES VOLUME IN CAHAYA MANDIRI TRADING BUSINESS Hermanto; Yudha Remofa; Heriasman
International Journal of Social Science Vol. 1 No. 4: December 2021
Publisher : Bajang Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53625/ijss.v1i4.1037

Abstract

The research was conducted at Cahaya Mandiri Trading Business, with the aim of seeing the effect of Product, Price, Promotion and Brand Image Effect on Sales Volume at Cahaya Mandiri Trading Business. The sample in this study were 87 consumers. The type of data used in this study is primary data in the form of quantitative data which is carried out by distributing questionnaires to consumers who shop. The analytical tool that the author uses is Multiple Linear Regression Analysis with a quantitative approach with the help of SPSS Software Version 21. The results of the study can be concluded that: (1) The product partially has a significant effect on Sales Volume at Cahaya Mandiri Trading Business. (2) Price partially has a significant effect on Sales Volume at Cahaya Mandiri Trading Business. (3) Promotion partially has a significant effect on Sales Volume at Cahaya Mandiri Trading Business. (4) Brand Image partially has a significant effect on Sales Volume at Cahaya Mandiri Trading Business. (5) Product, Price, Promotion and Brand Image simultaneously have a significant effect on Sales Volume at Cahaya Mandiri Trading Business.
Co-Authors Apriansyah, Roky Astarman, Astarman Deci Ririen Fitri Khairida Gita Sari Gustika Hermanto Hermanto Hermanto Hermanto Sabrina Utami Suwaji Suwaji Utami, Sabrina Walmi Sholihat Warnadi, Warnadi Yudha Remofa Yusnedi, Yusnedi