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All Journal Jurnal ASPIKOM Jurnal Sinergitas PkM & CSR Jurnal Profetik ABDIMAS Jurnal Pengabdian Kepada Masyarakat Kalbisocio: Jurnal Bisnis dan Komunikasi CONTENT: Journal of Communication Studies
Lobodally, Altobeli
Unknown Affiliation
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

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Produksi Iklan Pariwisata Audio Visual Belitung Timur Lobodally, Altobeli
ABDIMAS Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 2 (2020): Pengabdian Kepada masyarakat
Publisher : Institut Teknologi dan Bisnis Kalbis

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Abstract

Pariwisata dewasa ini telah menjadi gaya hidup tersendiri bagi sebagian besar kalangan. Objek-objek wisata baik di daerah terpencil maupun di kota besar, kini menjadi tujuan bagi para penggiatnya. Objek-objek wisata tersebut akhirnya bersaing dalam merebut pasar. Iklan merupakan kunci penting dalam merayu konsumen agar terpikat dengan pesona objek wisata tersebut. Kegiatan pelatihan ini diberikan bagi Dinas Pariwisata Belitung Timur dan juga para pengelola daerah wisata. Pelatihan ini memberikan kemampuan dasar dalam mengemas sebuah produksi iklan pariwisata. Produksi iklan pariwisata yang diberikan adalah iklan pariwisata audio visual. Sehingga akan menyajikan objek wisata Belitung Timur agar dapat merayu pasar konsumen.
Resepsi Orangtua di Jakarta Mengenai Multivitamin Anak dalam Tayangan Youtube Champs Multivitamin “Juara Bersama Champs” Baskoro, Edgar; Lobodally, Altobeli
KALBISOCIO Jurnal Bisnis dan Komunikasi Vol. 11 No. 1 (2024): KALBISOCIO, Jurnal Bisnis dan Komunikasi
Publisher : Research and Community Service INSTITUT TEKNOLOGI DAN BISNIS KALBIS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53008/kalbisocio.v11i1.3216

Abstract

Iklan memiliki beberapa pendekatan salah satunya adalah animasi. Pesan iklan dapat masuk (built in) dalam sebuah tayangan, antara lain program anak. Iklan Champ Multivitamin built in kedalam tayangan animasi di YouTube Didi & Friends X Champs Multivitamin dengan tema "Juara Bersama Champs". Tujuan penelitian ini adalah mengetahui resepsi orang tua di Jakarta mengenai multivitamin anak dalam tayangan YouTube Didi & Friends X Champs Multivitamin “Juara Bersama Champs”. Peneliti mewawancarai pasangan orangtua untuk mengetahui resepsi mereka terhadap multivitamin. Peneliti menggunakan teori Encoding-Decoding Stuart Hall dan menggunakan pendekatan penelitian kualitatif dan paradigma konstruktivisme. Hasil penelitian menunjukkan bahwa informan memiliki resepsi yang berbeda terhadap pesan iklan. Dua dari tiga pasangan orangtua yang diwawancara termasuk ke dalam posisi Dominan-Hegemoni, sementara satu pasangan orangtua termasuk ke dalam posisi negosiasi. Perbedaan persepsi tersebut dipengaruhi oleh pemahaman serta latar belakang para informan, khususnya pemahaman berdasarkan pengetahuan mengenai multivitamin pada anak
Dissecting the Political Persona of the 2024 Indonesian Presidential Election through Visual Framing Analysis Alyatalatthaf, Muhammad Dicka Ma'arief; Lobodally, Altobeli; Putri, Natalia Faradheta
Profetik: Jurnal Komunikasi Vol. 17 No. 2 (2024)
Publisher : Faculty of Social Sciences and Humanities Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/pjk.v17i2.2977

Abstract

Public interest in political battles is constant, and the Indonesian presidential election in February 2024 is no exception. The three presidential candidates, who have been declared, aggressively establish their political personas and gain exposure and notoriety using Instagram, including @aniesbaswedan, @ganjar_pranowo, and @prabowo. This study aims to dissect the political persona of the 2024 Indonesian presidential candidates using the visual framing analysis method, studying how certain points of view are emphasized or made prominent through visual messages. While other framing studies focus on textual analysis, visual framing analysis is rarely employed even though visual elements have the power to build emotional affection and can last longer in memory. The study's data set comprises Instagram posts from the officially declared presidential contender (@aniesbaswedan from October 3, 2022; @ganjar_pranowo from April 21, 2023; @prabowo from August 12, 2022) to May 21, 2023. The research findings indicate that the political persona built by each presidential candidate still revolves around aspects of their own inherent identity such as religion, race, ethnicity, tribe, customs, habits, education level, economic status, social status, family background, and political stance, rather than providing a clear picture of their priority policy programs when in office.
The Femme-Masculinity in The Marjan Ramadan Advertising Series Patricia, Yolanda; Lobodally, Altobeli
CONTENT: Journal of Communication Studies Vol. 2 No. 2 (2024): Digital Communication, Marketing Communication and New Media
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/cjcs.v2i02.16335

Abstract

Femme-masculinity is a gender terminology to describe a woman who identifies herself between the feminine and masculine genders. This femme-masculine gender is represented in the Marjan Ramadan 2022 Ad Series Versions “Marjan, Bangkitkan Harapan”, “Marjan, Berbuka Penuh Harapan”, dan “Marjan, Rayakan Kemenangan”. This study aims to dismantle the representation of femme-masculinity in the Marjan Ramadan 2022 Ad Series Versions “Marjan, Bangkitkan Harapan”, “Marjan, Berbuka Penuh Harapan”, and “Marjan, Rayakan Kemenangan”. The theory used is Stuart Hall’s Representation Theory, using a qualitative approach and Roland Barthes’s Semiotic Analysis method, namely denotation, connotation, and myth. The results of this study found that femme-masculinity in Marjan’s advertisements is represented as an androgynous figure, an intelligent figure, a heroic figure, a warrior figure, a leader figure, and a brave figure. Marjan’s advertisements seem to represent a femme-masculine figure in their advertisements, but this is nothing more than just for profit. Thus, the representation of femme-masculinity in Marjan’s Commercial Series is only a false reality.
OPTIMIZING HUMANISTIC COMMUNICATION IN INTERGENERATIONAL INTERACTION IN TEENS COMMUNITY Lobodally, Altobeli; Delliana, Santi; Humaira, Rabitha; Hermawan, Surya Dharma
Jurnal Sinergitas PKM & CSR Vol. 9 No. 1 (2025): APRIL
Publisher : Universitas Pelita Harapan

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Abstract

The humanist communication training at Teens Community aims to improve intergenerational communication skills based on human values. In the era of Society 5.0, dependence on technology has reduced human interaction to medium-based communication, thus reducing the quality of face-to-face communication. Teens Community, a Christian youth community aged 12-18 years under the auspices of GBI Rosypinna, faces challenges in building effective and humanist communication, especially in delivering messages based on empathy, respect, and compassion. The training method involves delivering materials, group discussions, and interactive debates, which allow participants to practice intergenerational communication scenarios directly. The training was carried out in three stages: preparation, implementation, and evaluation, with materials arranged based on community needs. The results showed increased participants' understanding of the importance of humanist values ​​in communication. Participants could apply the principles of humanist communication, although this training was still partial. The literature supports that ongoing training is needed to strengthen the impact and sustainability of the program. The conclusion indicates that this training provides substantive benefits both for participants in improving communication skills and for the implementing team as an effort to apply knowledge. The program's continuation is recommended to create a more profound impact on the Teens Community in building communication based on humanist values.
A multimodal analysis of a brand ambassador post on social media Putri, Natalia Faradheta; Lobodally, Altobeli
Jurnal ASPIKOM - Jurnal Ilmu Komunikasi Vol 9, No 1 (2024): Jurnal ASPIKOM
Publisher : Asosiasi Pendidikan Tinggi Ilmu Komunikasi (ASPIKOM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24329/aspikom.v9i1.1254

Abstract

The selection of brand ambassadors for advertising campaigns, particularly in social media, is widely popular, especially when Korean celebrities are appointed as models. Addressing a research gap regarding the multimodal analysis of local brand ambassadors, this study diverges from prior research that predominantly concentrates on Korean brand ambassadors. Utilizing Instagram posts from the @aliciabeverlyw account, who happens to be a brand ambassador of Kalbis Institute and a social media influencer, the study examines a dataset comprising nine image-based posts. Employing multimodal analysis, the study seeks to explain the three metafunctions of the advertisements, drawing upon Kress and Leeuwen's social semiotics theory. The result indicated that the brand ambassador established trustworthiness with the audience at the ideational level. She fostered a sense of familiarity and similarity with the audience within the interpersonal metafunction. Lastly, she introduced product match-up and product transfer elements to the audience at the textual metafunction level. To sum up, the study concluded that the brand ambassador utilized multimodal metafunctions as a strategy to build rapport with the audience.
Co-Authors Alyatalatthaf, Muhammad Dicka Ma'arief Baskoro, Edgar Delliana, Santi Hermawan, Surya Dharma Humaira, Rabitha Patricia, Yolanda Putri, Natalia Faradheta