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All Journal Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen dan Bisnis JURNAL ABDIMAS PLJ
Jundrio, Harry
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : JURNAL ABDIMAS PLJ

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PELATIHAN COPYWRITING SEDERHANA UNTUK PEMULA DI SMK TRIGUNA JAKARTA SELATAN Jundrio, Harry; Ardiansyah, Ardiansyah; Tungga Dewi, Indira Tribhuwana; Utami, Rahmi; Andri, Shalfi
JURNAL ABDIMAS PLJ Vol. 5 No. 1 (2025): JURNAL ABDIMAS PLJ, Juli 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i1.1488

Abstract

This community service activity aims to equip students of SMK Triguna 1956, Petukangan Utara, Pesanggrahan, South Jakarta to enter the world of work. This community service activity is packaged in the form of training with the theme of digital marketing. Specifically, the theme focuses on simple copywriting techniques in creating product advertisements. The training participants are grade X students. In general, the training participants have been able to understand the concept of marketing in general well, including the definition and advantages and disadvantages of digital marketing. However, the training participants have not been able to understand how to create headlines or content titles that attract attention in advertising products to consumers. By participating in this training, participants are expected to be able to apply digital marketing tools in general, both in companies and for their own businesses. In addition, participants are expected to be able to implement simple copywriting techniques in communicating product value to consumers. The implementation of this community service activity was carried out thanks to the collaboration with the Institute for Research and Community Service (LPPM) of Tempo Polytechnic which was supported by representatives of Tempo Polytechnic students from the International Marketing Management Study Program.
PENGUATAN KARAKTER KEWIRAUSAHAAN MELALUI OUTBOUND TRAINING DALAM MEWUJUDKAN DESA WISATA TUGU SELATAN SEBAGAI DESTINASI UNGGULAN Hanarti, Inna; Ismail, Dingot Hamonangan; Burhan, Aditya; Utami, Rahmi; Jundrio, Harry
JURNAL ABDIMAS PLJ Vol. 5 No. 2 (2025): JURNAL ABDIMAS PLJ, DESEMBER 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/japlj.v5i2.2017

Abstract

Tugu Selatan Village has great potential as a leading tourist destination in Puncak, West Java. However, the main challenge lies in the mental readiness and character of MSMEs in facing global competition. This article discusses the Community Service (PkM) program, a collaborative effort between six universities and a Village-Owned Enterprise (BUMDes). One innovative method used is outbound training to hone teamwork, leadership, and mental toughness. The results show that the experiential learning approach effectively increases the motivation and collaborative character of entrepreneurs in Kampung Koboi and Kampung Susu.
Co-Authors Andri, Shalfi ARDIANSYAH ARDIANSYAH Burhan, Aditya Dewi, Indira Tribhuwana Tungga Hanarti, Inna Ismail, Dingot Hamonangan Keni Keni Nabela, Assyifa Rachma Rahmatillah, Laila Rahmi Utami Tungga Dewi, Indira Tribhuwana