Article Per Year (5 Year)
p-Index From 2020 - 2025
0.61
P-Index
This Author published in this journals
All Journal Management Studies and Entrepreneurship Journal (MSEJ) Journal of Tourism Education Algebra
Rozi, Fakhrul
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Education Languange, Linguistic, Communication & Media Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
The Effect of Perceived Value on Culture-Based Tourism In Istano Basa Pagaruyung on Revisit Intention Rozi, Fakhrul; Wulung, Shandra Rama Panji
Journal of Tourism Education Vol 2, No 1 (2022)
Publisher : Program Studi Pendidikan Pariwisata, Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (141.59 KB) | DOI: 10.17509/jote.v2i1.48446

Abstract

As a culture-based tourism destination, Istano Basa Pagaruyung attempted to enhance the strategy of domestic tourists’ revisit intention. Therefore, this study aimed to obtain findings regarding the Perceived Value, Revisit Intention, and the influence of Perceived Value on culture-based tourism at Istano Basa Pagaruyung on revisit intention. This type of research was descriptive and verification with explanatory survey methods. The samples in this study were 110 domestic tourists, using the incidental sampling technique because the target population was those who had visited Istano Basa Pagaruyung. The data analysis technique used was multiple regression analysis. The relusts obtained indicate that the description of Perceived Value variable had a significant effect on the revisit intention variable, and partially it was found that there were 2 sub-variables, namely social value and epistemic value, which had a significant effect on Revisit Intention. However, the two other dimensions, emotional value and conditional value which did not have significant direct effect on revisit intention. Tourists could receive social quality and knowledge about a culture very well so that they could become motivation or intentions to visit againAs a culture-based tourism destination, Istano Basa Pagaruyung attempted to enhance the strategy of domestic tourists’ revisit intention. Therefore, this study aimed to obtain findings regarding the Perceived Value, Revisit Intention, and the influence of Perceived Value on culture-based tourism at Istano Basa Pagaruyung on revisit intention. This type of research was descriptive and verification with explanatory survey methods. The samples in this study were 110 domestic tourists, using the incidental sampling technique because the target population was those who had visited Istano Basa Pagaruyung. The data analysis technique used was multiple regression analysis. The relusts obtained indicate that the description of Perceived Value variable had a significant effect on the revisit intention variable, and partially it was found that there were 2 sub-variables, namely social value and epistemic value, which had a significant effect on Revisit Intention. However, the two other dimensions, emotional value and conditional value which did not have significant direct effect on revisit intention. Tourists could receive social quality and knowledge about a culture very well so that they could become motivation or intentions to visit again
PERSEPSI MAHASISWA ILMU KOMUNIKASI UIN SUMUT TERHADAP KONTEN SKINCARE REVIEW DI AKUN TIKTOK Liani, Firda Mei; Azhar, Anang Anas; Rozi, Fakhrul
Algebra : Jurnal Pendidikan, Sosial dan Sains Vol 2 No 4 (2022): ALGEBRA : JURNAL PENDIDIKAN, SOSIAL DAN SAINS
Publisher : Yayasan Amanah Nur Aman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58432/algebra.v2i4.654

Abstract

ABSTRAK Penelitian ini bertujuan untuk mengetahui bagaimana mahasiswa mempersepsikan isi konten review yang disampaikan oleh akun Tiktok @drrichardlee, kemudian penelitian ini ingin mengetahui pengaruh dan kandungan skincare terhadap persepsi mahasiswa khususnya komunikasi di Universitas Islam Negeri, Sumatera Utara. Penelitian ini menggunakan metode penelitian deskriptif kuantitatif. Responden yang digunakan adalah 95 sampel dari seluruh mahasiswa ilmu komunikasi. Data menggunakan kuesioner dan studi kepustakaan. Teknik analisis data adalah analisis tabel tunggal. Hasil dari penelitian ini adalah isi review content pada persepsi siswa mempunyai pengaruh atau pengaruh terhadap persepsi, melalui poin-poin pertanyaan yang meliputi baik isi konten skincare review yang disampaikan, maupun poin pertanyaan meliputi persepsi mahasiswa tentang ilmu komunikasi dengan koefisien korelasi yang diperoleh dari data yang terkumpul adalah 0,825 dengan signifikansi 0,00, karena signifikansi < 0,05, dapat dinyatakan bahwa H0 ditolak dan Ha diterima. Artinya ada pengaruh antara isi review skincare pada akun @drrichardle Tiktok terhadap persepsi mahasiswa ilmu komunikasi FIS UIN Sumatera Utara dapat dinyatakan bahwa H0 ditolak dan Ha diterima. Artinya ada pengaruh antara isi review skincare pada akun @drrichardle Tiktok terhadap persepsi mahasiswa ilmu komunikasi FIS UIN Sumatera Utara dapat dinyatakan bahwa H0 ditolak dan Ha diterima. Artinya ada pengaruh antara isi review skincare pada akun @drrichardle Tiktok terhadap persepsi mahasiswa ilmu komunikasi FIS UIN Sumatera Utara. Kata Kunci : Persepsi; Perawatan Kulit; Konten Ulasan; Tiktok.   ABSTRACT This study aims to find out how students perceive the content of the review content submitted by the Tiktok account @drichardlee, then this study wants to find out the effect and content of skincare on student perceptions, especially communication at the State Islamic University, North Sumatra. This study uses a quantitative descriptive research method. The respondents used were 95 samples from all communication science students. Data using a questionnaire and literature study. The data analysis technique is a single table analysis. The results of this study are that the contents of the review content on student perceptions have an influence or influence on perception, through question points covering both the contents of the skincare review content delivered, as well as question points covering student perceptions about communication science with the correlation coefficient obtained from the data collected. collected is 0.825 with a significance of 0.00, because the significance is <0.05, it can be stated that H0 is rejected and Ha is accepted. This means that there is an influence between the contents of the skincare review on the @drichardle Tiktok account on the perceptions of students of FIS communication science at UIN North Sumatra, it can be stated that H0 is rejected and Ha is accepted. This means that there is an influence between the contents of the skincare review on the @drichardle Tiktok account on the perceptions of students of FIS communication science at UIN North Sumatra, it can be stated that H0 is rejected and Ha is accepted. This means that there is an influence between the contents of the skincare review on the @drichardle Tiktok account on the perceptions of Communication Studies students at FIS UIN North Sumatra. Keywords: Perception; Skin care; Review Content; tiktok
Pengaruh Experience Value Terhadap Repurchase Intention Pelanggan Shoope Di Bandung Pada Tahun 2023 Rozi, Fakhrul; Hidayat, Rahmat
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.4315

Abstract

Technology that develops continuously certainly creates a big impact on various fields, one of which is the creation of E-commerce in the business world. Shopee is the leading online shopping platform in Southeast Asia and Taiwan headquartered in Singapore. Shopee comes in the form of mobile applications and websites to make it easier for users to do online shopping activities. The features provided by Shopee itself adjust to each region of the country in facilitating their customers so that they can create easy, safe, and fast buying and selling transactions with strong payment and logistical support. This study aims to determine the experience value and repurchase intention of Shopee customers and also to determine the experience value of Shopee customer repurchase intention in 2023. The research method used in this research is quantitative descriptive method. The results of this study confirm that there is a positive and significant influence between customer experience (experience value) and Shopee customer repurchase intentions, indicating that the value of customer experience has a very significant impact on the desire to make repeat purchases. Keywords: Shopee, Experience Value, Repurchase Intention
Co-Authors Azhar, Anang Anas Liani, Firda Mei Rahmat Hidayat Wulung, Shandra Rama Panji