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All Journal PROFIT : Jurnal Administrasi Bisnis Adbis : Jurnal Administrasi dan Bisnis Jurnal Penelitian Prosiding Seminar Nasional Pengabdian Masyarakat
Kurniawan, Cahya Nova
Department Of Business Administration, Faculty Of Social And Politics Science, University Of Merdeka Malang
Arts Computer Science & IT Economics, Econometrics & Finance Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Social Sciences

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ANALISIS CO-CREATION EXPERIENCE SERTA DAMPAKNYA DALAM KONTEKS PARIWISATA Kurniawan, Cahya Nova; Kusumawati, Andriani; Iqbal, Mohammad
PROFIT: JURNAL ADMINISTRASI BISNIS 2020: SPECIAL ISSUE (EKOSISTEM START UP)
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (455.062 KB)

Abstract

This literature review was aimed to determine what kind of antecedent factors thatformedtourism experience through co-creation activities.Our research was also  aimed to find out what kind ofoutcomes that generated after a tourist gained their experience from the co-creation processes. This research were utilized from various books and alsoseveral numbers of reputed indexed journals. From this literature review, researcher found that there were four factors that formed tourist’s experience by co-creation that called by interaction, participation, sharing and customization. Next,researcher found that therewere four impacts that raised from the process of co-creation experiences, such as satisfaction, feelings of proportion between expenditures and experiences that gained by tourists, happiness, and also memorable experiences. These literature review concluded  some implications for tourism providers to applied the concept of co-creation in case of  how to made an unique tourism experiences, so it canprovided added values for both parties
PENGARUH KEPEMIMPINAN TRANSFORMASIONAL DAN EMOTIONAL INTELLIGENCE TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR Ellyn Eka Wahyu; Tri Wahyu Widodo; Cahya Nova Kurniawan
Adbis: Jurnal Administrasi dan Bisnis Vol 14, No 2 (2020): JURNAL ADMINISTRASI DAN BISNIS 2020
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/j-adbis.v14i2.98

Abstract

Penelitian ini merupakan penelitian kuantitatif yang bertujuan untuk menguji pengaruh antara variabel Kepemimpinan Transformasional dan Variabel Kecerdasan Emosional terhadap Variabel Organizational Citizenship Behavior (OCB) pada Organisasi Pemerintahan Sekretariat Daerah Kota Batu. Metode pengumpulan data dalam penelitian ini menggunakan kuesioner yang dibagikan kepada 103 responden. Metode analisis data menggunakan analisis deskriptif untuk menganalisis karakteritik responden, sedangkan analisis regresi berganda digunakan untuk menganalisis hasil kuesioner penelitian. Berdasarkan hasil analisis regresi linier berganda diketahui bahwa Y = -0,77+ 0,296X1 + 1,008X2 + e dengan koefisien determinasinya adalah 0,494. Hal ini berarti bahwa terdapat pengaruh Kepemimpinan Transformasional dan Kecerdasan Emosional terhadap Organizational Citizenship Behavior sebesar 49% dan sisanya 51% dipengaruhi oleh faktor lain yang tidak dibahas dalam penelitian ini.
Exploring the contingent role of 4B’s marketing mix towards customers’ attitude Eko Agus Susilo; Cahya Nova Kurniawan; Christina Clariza Avianty
Jurnal Penelitian Vol 20, No 1 (2023): June 2023
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/jp.v20i1.10970

Abstract

Modern consumers regard social media as a reference group through which they can meet their demands by trading-up purchases for the purpose of recognition in reference groups. Limited edition products are those that take advantage of consumer requirements in this way. Consumers have a more favorable view toward a brand the more closely their self-image and the brand image aligned. The purpose of this study is to examine the 4B marketing mix including Best, Bargaining, Buffer Stocking, and Bombarding towards customer attitude in the context of footwear. Using a quantitative explanatory approach, the sample of this study is 97 people who are consumers of footwear with the Converse Brand in Malang City. The research instrument used an online questionnaire and was analyzed using descriptive analysis and inferential analysis using SPSS version 25. The findings showed that the variables Best, Bargaining, Buffer Stocking, and Bombarding were able to influence customers' attitudes towards Converse footwear consumers in Malang. It is hoped that through these findings, the Converse brand will increase the dissemination of information regarding product quality and retailer capabilities as well as marketing optimization in strengthening consumer perceptions regarding the brand.
Revitalisasi Taman Sekolah dengan Ecobrick di SDN 4 Sumbersuko, Kabupaten Malang Kurniawan, Cahya Nova; Haikal, Ahmad Rohidan; Negoro, Alif Abdi; Prayoga, Alvito Candra
Prosiding Seminar Nasional Pengabdian Masyarakat Universitas Ma Chung Vol. 5 No. 1 (2025): Prosiding SENAM 2025: Seminar Nasional Pengabdian Kepada Masyarakat Universitas
Publisher : Ma Chung Press

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Abstract

Kegiatan pengabdian masyarakat ini bertujuan untuk memperkuat identitas Sekolah Sadar Lingkungan melalui pembuatan school signage berbasis ecobrick di SDN 4 Sumbersuko Wagir, Kabupaten Malang. Metode yang digunakan adalah action research dengan empat fase: (1) perencanaan, mencakup identifikasi kebutuhan dan desain signage; (2) implementasi, melibatkan pembuatan ecobrick dari sampah plastik yang dikumpulkan di sekitar sekolah; (3) evaluasi kualitas dan daya tahan ecobrick; serta (4) perbaikan berdasarkan masukan warga sekolah. Durasi kegiatan pengabdian selama satu bulan dari bulan Januari hingga Februari 2025. Sebanyak 1.500 botol plastik diolah menjadi ecobrick dan dipasang pada rangka besi berukuran 1,5 meter × 5 meter, menciptakan signage ramah lingkungan yang berfungsi sebagai media edukasi sekaligus ikon sekolah. Hasilnya, signage ecobrick tidak hanya mengurangi sampah plastik di lingkungan sekolah, tetapi juga meningkatkan kesadaran ekologis siswa dan Masyarakat di sekitar SDN 4 Sumbersuko Wagir Kabupaten Malang.
Antecedents and Consequences of FOMO in Tourism: an Empirical Literature Review Kurniawan, Cahya Nova; Susilo, Eko Agus
Profit: Jurnal Adminsitrasi Bisnis Vol. 18 No. 1 (2024): Profit : Jurnal Administrasi Bisnis
Publisher : FIA UB

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.profit.2024.018.01.8

Abstract

This research aims to systematically review the literature on the drivers and consequences of the fear of missing out (FOMO) phenomena in the tourism context. This study employed a systematic literature review following PRISMA reporting guidelines. The writers searched the online database Elsevier (Scopus) for scholarly publications published in English that can be accessed throughout the databases. This study does a systematic literature review using data from 56 articles. According to the findings, three elements of antecedents contribute to FOMO in the tourism context: electronic word of mouth, reference groups, and perceived loneliness. Then, three variables are the results of the FOMO: intention to seek information, intention to visit, and positive well-being. FOMO is a "fear of being left behind" phenomenon that occurs among online users as a result of the different activities available on social media. Tourism enterprises will likely be able to use the FOMO phenomenon as an advertising tool that will influence the emergence of motivation to visit and create new experiences for travelers. For travelers, the FOMO phenomenon is predicted to be a personal motivation, particularly in meeting the desire for self-esteem and avoiding undesirable attributes such as fear and loneliness.
Co-Authors Andriani Kusumawati Christina Clariza Avianty Daniel Happy Putra Eko Agus Susilo Ellyn Eka Wahyu Haikal, Ahmad Rohidan Negoro, Alif Abdi Prayoga, Alvito Candra Susilo, Eko Agus Tri Wahyu Widodo