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All Journal JURNAL PUSTAKA KOMUNIKASI Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Formosa Journal of Applied Sciences (FJAS) Jurnal Penelitian dan Pengkajian Ilmiah Commercium: Journal of Business and Management
Astuti, Marhanani Tri
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Formosa Journal of Applied Sciences (FJAS)

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Analysis of the Communication Strategy of the Head of Business Development in Improving Service Quality for Customers Case Study of PT Catur Prima Perkasa Sihaloho, Rudi; Yulianto, Yulianto; Astuti, Marhanani Tri
Formosa Journal of Applied Sciences Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i8.10697

Abstract

This research analyzes the communication strategies that can be used by the Head of Business Development to improve service quality at PT Catur Prima Perkasa, a distributor of iron pipes, valves, and fittings in Indonesia. The background of this research is based on the company's need to understand and improve service quality for customers. The research method used is qualitative with a case study approach. Data was collected through in-depth interviews and analysis of related documents. Data analysis techniques were conducted using Content Analysis, and data validity testing through triangulation. The results showed that the combination of various communication methods can identify patterns and obstacles in delivering messages, and provide insight for companies in improving services. In conclusion, the implementation of the right communication strategy can improve service quality for customers at PT Catur Prima Perkasa.  
Co-Authors Ambulani, Nur Desrizal Fantini, Endah Halawa , Fransiscus Amonio Hana, Aulia Fadhilah Kuswoyo, Eko Mialwati, Milawati Noor, Any Ariani Putranto, Diyan Sihaloho, Rudi Wulandari, Siti Hardiati Yulianto Yulianto