Article Per Year (5 Year)
p-Index From 2020 - 2025
0.961
P-Index
This Author published in this journals
All Journal JURNAL PUSTAKA KOMUNIKASI Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Jurnal Penelitian dan Pengkajian Ilmiah Commercium: Journal of Business and Management
Astuti, Marhanani Tri
Unknown Affiliation
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

Published : 8 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 8 Documents
Search

 1 
DAYA TARIK MOROTAI SEBAGAI DESTINASI WISATA SEJARAH DAN BAHARI Astuti, Marhanani Tri; Noor, Any Ariani
Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol 11 No 1 (2016): Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisat
Publisher : Ministry Of Tourism

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (530.767 KB)

Abstract

Morotai is historical and marine tourism destination as well as one of the National Tourism Strategic Destinations (NTSD). The carrying capacity in Morotai is different than other destinations that makes it a priority destination and expected to contribute on bringing in 20 million international tourists in 2019. The study then tried to analyze the tourism potential and tourist attraction in Morotai to make it as a prepared destination to welcome the international visitor. The aim of this study is to analyze the readiness of Morotai as historical and marine tourist attraction so that it could fulfill the service standards of all the 4A tourism components. The analysis used the 4A tourism components (attraction, accessibility, ancillary, and amenity) as the method. Observation, interviews and documentation conducted at Morotai to collect data about tourism potential and supported with focus group discussion (FGD). SWOT Analysis conducted to identify the tourism components and followed by defining the best tourism strategic for Morotai. The result shown that Morotai could attract visitors through the history of World War II and marine tourism. To develop it, Morotai should fulfil the minimum criteria of tourism component that international visitors needed.
STRATEGI KOMUNIKASI KOTA BANDUNG DALAM MEMBENTUK CITY BRANDING SEBAGAI DESTINASI WISATA BELANJA Astuti, Marhanani Tri
Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Vol 12 No 1 (2017): Jurnal Kepariwisataan Indonesia : Jurnal Penelitian dan Pengembangan Kepariwisat
Publisher : Ministry Of Tourism

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.708 KB)

Abstract

  The city of Bandung has a compelling positive image as a tourist destination for shopping, therefore, Bandung performs communication strategies in developing the city branding as a shopping destination. The purpose of this study is to communicate the policies of Bandung City Government related to city branding and shopping destination. In line with the research problems and existing conditions, this research is a construction of a tourism phenomenon from the perspective of bureaucratic communication. Paradigmatically, this study will in nature be constructive as well as interpretative. The research concludes that Bandung City communication strategies have been built in developing the city branding as a shopping destination. At the level of primary communication, namely on the Government side, branding Bandung as a tourist city should refer to the branding policy of the Ministry of Tourism, as it is centralized. This branding represents Bandung?s character, potentials, and varied shopping attractions, as well as the people. Communication strategies undertaken by Bandung Tourism Office cover the operational strategy, persuasive and educative strategy, as well as collaborative strategy. This research recommends that the creation of brand logo and tagline should be followed by further exploration of the meaning.
Komunikasi Kreatif dalam Meningkatkan Layanan Informasi Terpadu melalui Aplikasi HelloCITI bagi Pegawai PT Citilink Indonesia Kuswoyo, Eko; Astuti, Marhanani Tri; Ambulani, Nur
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 3 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Maret 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i3.1036

Abstract

Penelitian ini mengkaji fenomena 80% pegawai PT Citilink Indonesia adalah milenial, belum optimalnya penyelarasan aspek organisasi dan budaya dan adanya resistensi atau ketidaksesuaian dengan kebutuhan pegawai. Penelitian ini bertujuan untuk menganalisis komunikasi kreatif melalui aplikasi HelloCITI menjadi sirkulasi pesan yang kreatif dalam memberikan layanan informasi terpadu bagi pegawai PT Citilink Indonesia. Metode penelitian ini menggunakan jenis penelitian deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data menggunakan wawancara, observasi, dan dokumentasi. Penelitian ini menggunakan teori Rogers (2003) yang meliputi aspek Inovasi, saluran Komunikasi, Jangka Waktu, dan sistem sosial serta konsep komunikasi kreatif Tom Kelley dan David Kelley dalam bukunya "creative confidence": unleashing the creative potential within us all (2013). Hasil penelitian menunjukkan bahwa komunikasi kreatif menggunakan aplikasi HelloCITI dapat menjadikan sirkulasi pesan yang kreatif, mengurangi kesalahan informasi, serta mempercepat proses distribusi informasi yang relevan. Selain itu, adaptasi pegawai dengan budaya kreatif berjalan sangat cepat dengan dukungan management. Meskipun terdapat tantangan dan hambatan dalam menjadikan sirkulasi pesan ini menjadi sebuah pesan yang kreatif namun elemen-elemen kreatif dalam desain dan fitur aplikasi HelloCITI turut berperan menjadi solusi dalam meningkatkan keterlibatan pegawai dan kepuasan pegawai terhadap layanan informasi yang diberikan.
Rebranding Televisi Lokal (Studi Kasus: Perubahan Identitas O’Channelmenjadi Moji TV dalam Industri Media Indonesia) Desrizal; Astuti, Marhanani Tri; Fantini, Endah
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 3 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Maret 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i3.1112

Abstract

Rebranding merupakan strategi yang umum digunakan dalam industri media untuk menyesuaikan identitas merek dengan perubahan pasar dan preferensi audiens. Studi ini menganalisis proses rebranding televisi lokal O’Channel menjadi Moji TV dengan meninjau strategi, implementasi, serta dampaknya terhadap penerimaan pemirsa dan dinamika industri media di Indonesia. Menggunakan pendekatan kualitatif dengan metode studi kasus, penelitian ini mengkaji faktor-faktor yang mendorong rebranding, strategi komunikasi yang diterapkan, serta respons audiens terhadap perubahan identitas visual dan program siaran. Teori komunikasi organisasi dan teori evolusi media Roger Fidler digunakan sebagai landasan analisis dalam memahami dinamika perubahan. Hasil penelitian menunjukkan bahwa rebranding Moji TV tidak hanya melibatkan aspek visual dan konten, tetapi juga mencerminkan transformasi strategi bisnis yang lebih luas dalam menghadapi persaingan di industri televisi. Dengan memahami strategi rebranding yang efektif, penelitian ini memberikan wawasan bagi pelaku industri media dalam menghadapi tantangan perubahan pasar.
Strategi Komunikasi Kreatif Konten Akun Instagram @wmnlyfe dalam Memberdayakan Perempuan kepada Followers Hana, Aulia Fadhilah; Astuti, Marhanani Tri; Fantini, Endah
CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah Vol. 2 No. 5 (2025): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Mei 2025
Publisher : Lembaga Pendidikan dan Penelitian Manggala Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62335/cendekia.v2i5.1219

Abstract

Di era digital, banyak akun media sosial berfokus pada isu-isu yang tengah terjadi di masyarakat, salah satunya dalam pemberdayaan perempuan, namun tidak semua akun media berhasil berkembang. Salah satu akun media yang berkembang dengan baik adalah WMNLyfe (@wmnlyfe). Penelitian ini membahas strategi komunikasi kreatif akun Instagram WMNLyfe dalam menyampaikan gagasan melalui teori difusi inovasi dan komunikasi konten media sosial, serta dampaknya terhadap perubahan sosial pada followers. Penelitian dilakukan dengan metode kualitatif melalui wawancara, observasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa WMNLyfe menerapkan komunikasi informal, interaktif, terbuka, dan berbasis komunitas. Namun, akun ini menghadapi beberapa hambatan, seperti ekspektasi followers, interaksi yang tidak sesuai, serta persaingan dengan akun lain. Untuk mengatasi tantangan tersebut, WMNLyfe menerapkan strategi seperti kerja sama tim, A/B testing, pengumpulan feedback dari followers, perluasan komunitas, serta evaluasi berkala guna meningkatkan efektivitas komunikasi dan mempertahankan eksistensinya.
Advancing Tourism and Creative Economy in DKI Jakarta: Strategic Policy Initiatives Based on Global Benchmarking and Qualitative-Conceptual Analysis Astuti, Marhanani Tri; Putranto, Diyan; Mialwati, Milawati
Commercium : Journal of Business and Management Vol. 3 No. 2 (2025): May 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i2.573

Abstract

This study examines strategic policy initiatives to advance tourism and the creative economy in DKI Jakarta by integrating global best practices with Jakarta’s unique urban dynamics. Employing a qualitative-conceptual approach and global benchmarking, the research identifies how leading cities have successfully balanced visitor growth, creative sector development, and sustainability, and adapts these lessons to Jakarta’s context. The findings reveal Jakarta’s creative economy is vibrant and economically significant, yet its growth is hindered by uneven benefit distribution, fragmented governance, and infrastructure constraints. The article’s novelty lies in its context-sensitive framework that tailors international strategies—such as green infrastructure, digital innovation, and inclusive creative hubs—to Jakarta’s socio-economic and institutional realities, offering actionable pathways rarely addressed in existing literature. Key recommendations for policymakers include: (1) prioritizing sustainability through climate-adaptive infrastructure and environmental monitoring; (2) accelerating digital transformation to enhance visitor experiences and support creative entrepreneurs; and (3) fostering inclusive governance that equitably distributes tourism and creative economy benefits, especially to local communities. These focused policy directions are designed to boost Jakarta’s global competitiveness, resilience, and inclusivity in the tourism and creative sectors.
Enhancing Human Resource Quality and Strengthening Strategies for Tourism Development in East Nusa Tenggara, Indonesia Putranto, Diyan; Astuti, Marhanani Tri; Halawa , Fransiscus Amonio
Commercium : Journal of Business and Management Vol. 3 No. 2 (2025): May 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i2.574

Abstract

This study examines the quality and development of human resources (HR) in the tourism sector of East Nusa Tenggara (NTT), Indonesia, an emerging destination with significant natural and cultural assets but persistent workforce challenges. Using a mixed-methods approach across five key destinations—Komodo, Kelimutu, Alor, Rote, and Sumba—the research assesses HR competencies, certification, training access, digital and language skills, and stakeholder collaboration. Findings reveal that fewer than 13% of tourism workers hold industry-recognized certifications, vocational training is unevenly distributed, and digital and language skills remain limited, particularly in rural and remote areas. Socio-cultural barriers, fragmented stakeholder collaboration, and infrastructural constraints further hinder effective HR development. The study highlights the need for context-specific strategies, including localized vocational curricula, subsidized and mobile certification programs, digital upskilling, and inclusive, multi-stakeholder governance frameworks. Real-life examples from Komodo National Park and Bali’s community-based tourism illustrate both the potential and challenges of integrated HR development. Recommendations emphasize reforming education and training, expanding certification, fostering digital literacy, and strengthening institutional collaboration to build a competitive and sustainable tourism workforce in NTT. The research provides actionable insights for policymakers and stakeholders aiming to elevate NTT’s tourism sector through targeted human capital enhancement.
Customer Relationship Management Communication Strategy to Increase Customers via Livin’ by Mandiri Wulandari, Siti Hardiati; Ambulani, Nur; Astuti, Marhanani Tri
Jurnal Pustaka Komunikasi Vol 8, No 2 (2025): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v8i2.5389

Abstract

Banking competition with digital transformation has encouraged innovation in similar applications launched by banks, such as Livin' by Mandiri, BCA Mobile, BRImo, and others, which also offer superior features. This research aims to analyze the digital communication strategy implemented by PT. Bank Mandiri (Persero) Tbk through Livin' by Mandiri application increases the number of customers in Region IV Jakarta Kebon Sirih Area. This research uses a qualitative descriptive approach with data collection techniques through in-depth interviews, observation, documentation and analysis using Customer Relationship Management (CRM) theory. This research concludes that 1) Livin' by Mandiri's communication strategy is carried out with digital literacy through community-based educational campaigns, video tutorials and outreach programs. 2) Challenges in Livin' by Mandiri digital communication campaign include limitations on incompatible devices, transaction failures due to slow or disconnected connections, educational background, age and demographic barriers in understanding digital features, as well as concerns about data security and habits that are difficult to change. 3) Bank Mandiri's successful actions to overcome challenges in increasing Livin' by Mandiri application customers include promotions and education to the public and institutions, which have had a positive impact on increasing application users by up to 76% and increasing customer loyalty.
Co-Authors Ambulani, Nur Desrizal Fantini, Endah Halawa , Fransiscus Amonio Hana, Aulia Fadhilah Kuswoyo, Eko Mialwati, Milawati Noor, Any Ariani Putranto, Diyan Wulandari, Siti Hardiati