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All Journal JURNAL PUSTAKA KOMUNIKASI Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Jurnal Penelitian dan Pengkajian Ilmiah Commercium: Journal of Business and Management
Astuti, Marhanani Tri
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Commercium: Journal of Business and Management

 1 
Advancing Tourism and Creative Economy in DKI Jakarta: Strategic Policy Initiatives Based on Global Benchmarking and Qualitative-Conceptual Analysis Astuti, Marhanani Tri; Putranto, Diyan; Mialwati, Milawati
Commercium : Journal of Business and Management Vol. 3 No. 2 (2025): May 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i2.573

Abstract

This study examines strategic policy initiatives to advance tourism and the creative economy in DKI Jakarta by integrating global best practices with Jakarta’s unique urban dynamics. Employing a qualitative-conceptual approach and global benchmarking, the research identifies how leading cities have successfully balanced visitor growth, creative sector development, and sustainability, and adapts these lessons to Jakarta’s context. The findings reveal Jakarta’s creative economy is vibrant and economically significant, yet its growth is hindered by uneven benefit distribution, fragmented governance, and infrastructure constraints. The article’s novelty lies in its context-sensitive framework that tailors international strategies—such as green infrastructure, digital innovation, and inclusive creative hubs—to Jakarta’s socio-economic and institutional realities, offering actionable pathways rarely addressed in existing literature. Key recommendations for policymakers include: (1) prioritizing sustainability through climate-adaptive infrastructure and environmental monitoring; (2) accelerating digital transformation to enhance visitor experiences and support creative entrepreneurs; and (3) fostering inclusive governance that equitably distributes tourism and creative economy benefits, especially to local communities. These focused policy directions are designed to boost Jakarta’s global competitiveness, resilience, and inclusivity in the tourism and creative sectors.
Enhancing Human Resource Quality and Strengthening Strategies for Tourism Development in East Nusa Tenggara, Indonesia Putranto, Diyan; Astuti, Marhanani Tri; Halawa , Fransiscus Amonio
Commercium : Journal of Business and Management Vol. 3 No. 2 (2025): May 2025
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/commercium.v3i2.574

Abstract

This study examines the quality and development of human resources (HR) in the tourism sector of East Nusa Tenggara (NTT), Indonesia, an emerging destination with significant natural and cultural assets but persistent workforce challenges. Using a mixed-methods approach across five key destinations—Komodo, Kelimutu, Alor, Rote, and Sumba—the research assesses HR competencies, certification, training access, digital and language skills, and stakeholder collaboration. Findings reveal that fewer than 13% of tourism workers hold industry-recognized certifications, vocational training is unevenly distributed, and digital and language skills remain limited, particularly in rural and remote areas. Socio-cultural barriers, fragmented stakeholder collaboration, and infrastructural constraints further hinder effective HR development. The study highlights the need for context-specific strategies, including localized vocational curricula, subsidized and mobile certification programs, digital upskilling, and inclusive, multi-stakeholder governance frameworks. Real-life examples from Komodo National Park and Bali’s community-based tourism illustrate both the potential and challenges of integrated HR development. Recommendations emphasize reforming education and training, expanding certification, fostering digital literacy, and strengthening institutional collaboration to build a competitive and sustainable tourism workforce in NTT. The research provides actionable insights for policymakers and stakeholders aiming to elevate NTT’s tourism sector through targeted human capital enhancement.
Co-Authors Ambulani, Nur Desrizal Fantini, Endah Halawa , Fransiscus Amonio Hana, Aulia Fadhilah Kuswoyo, Eko Mialwati, Milawati Noor, Any Ariani Putranto, Diyan Wulandari, Siti Hardiati