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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Dimensi JURNAL MANAJEMEN Jurnal Penkomi : Kajian Pendidikan dan Ekonomi Jurnal Manajemen, Bisnis dan Kewirausahaan Journal of Artificial Intelligence and Digital Business Indonesian Journal of Innovation Multidisipliner Research Jurnal Bisnis Dan Manajemen: Bisman PENG: Jurnal Ekonomi dan Manajemen Jurnal Nusa Manajemen Indonesian Journal of Innovation Multidisipliner Research
Mardian, Irma
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Journal : Jurnal Penkomi : Kajian Pendidikan dan Ekonomi

 1 
ANALISIS PENGARUH KUALITAS PELAYANAN ONLINE TERHADAP KEPUASAN PELANGGAN PADA TOKO YUIKAASHOP bima, Rahmadany stie; Mardian, Irma; Muhajirin, Muhajirin
Jurnal PenKoMi : Kajian Pendidikan dan Ekonomi Vol 8 No 1 (2025): Jurnal Penkomi : Kajian Pendidikan dan Ekonomi
Publisher : Sekolah Tinggi Keguruan dan Ilmu Pendidikan (STKIP) Bima

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/pk.v8i1.2317

Abstract

In Fulfilling Customer Satisfaction, Service Quality becomes a reference for consumers in making purchasing decisions. The aim of this research is to determine the partial effect of online service quality on customer satisfaction. The type of research is associative. The research instrument used a questionnaire with a Likert scale. The population used in this research is all consumers who have made purchases at the Yuikashop Store, the number of which is not known for certain (unknown population). The number of samples used in this research was 50 respondents with a sampling technique, namely purposive sampling. Data collection techniques use observation, questionnaires and literature study. Data analysis techniques include validity tests, reliability tests, simple linear regression tests, determination tests, and t tests. The results of this research indicate that online service quality has a significant effect on customer satisfaction.
Co-Authors AA Sudharmawan, AA Agus Budiman Alladin, Dwi bima, Rahmadany stie Diana, Rosnani Hijratunnisa, Laili Indah Lestari, Indah Ismunandar Kartin Aprianti Maraghi, Muhammad Al Muhajirin Muhammad Yusuf Novita, Ika Rosita, Inang Sandrawati, Sandrawati Santoso, Tri Agus