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All Journal SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Journal of Halal Lifestyle and Sustainability
Putra, Andhika Cahyono
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Agriculture, Biological Sciences & Forestry Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Descriptive Analytical Study: Motivation, Perception And Consumer Preferences Towards Halal Packaging Among MSME Enterprises in Muhammadiyah Surabaya Saputro, Andre Ridho; Putra, Andhika Cahyono; Sari, Meirna Dewita
Journal of Halal Lifestyle and Sustainability Vol. 1 No. 1 (2025): Juni
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jhls.v1i1.1

Abstract

Muslim consumers' need for halal and sharia-compliant products continues to grow over time. The implication of this is an increase in demand for products with halal certificates. This research aims to reveal the motivations, perceptions and preferences of groups of entrepreneurs towards packaging products with halal certification. Data was obtained through a survey with a questionnaire to collect primary data from 100 respondents who were Muhammadiyah MSME business owners in Surabaya. The average analysis of research results shows that consumers' motivation to use halal packaging is mainly due to the need for quality packaging that is safe for use and according to religious law. Consumers perceive that halal packaging is guaranteed halal, quality and has an affordable price. Their level of preference is relatively high, consumers as entrepreneurs place halal packaging as the main choice and will use it continuously. Overall, the results of this research show that Muhammadiyah Surabaya business actors have quite positive motivations, perceptions and preferences for halal packaging. However, there is a need to increase awareness of the more attractive aspects of design as well as further education regarding the importance of innovation in halal packaging.
Pemberdayaan ekonomi melalui digitalisasi dan pelatihan manajemen bisnis untuk produk TOGA di Desa Kebontunggul Kabupaten Mojokerto Putra, Andhika Cahyono; Novita, Dina; Astomo, Reynanda Bagus Widyo; Saputro, Andre Ridho; Marina, Nurul Fitria; Kusnanto, Hadi; Hafizha, Naufal Atha
SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Vol 10, No 1 (2026): February (In Progress)
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jpmb.v10i1.37780

Abstract

Abstrak Kurangnya literasi digital dan manejemn bisnis menjadi hambatan utama warga Desa Kebontunggul dalam mengkomersialkan produk TOGA. Program pelatihan digitalisasi dan manajemen bisnis ini bertujuan untuk membekali warga dengan keterampilan pengolahan produk, pemasaran digital, dan manajemen bisnis dengan metode berupa ceramah, demonstrasi, dan pendampingan. Program ini dilaksanakan di Desa Kebontunggul, Mojokerto, mulai 2 September 2025 dengan 25 peserta. Hasil penilaian pra-tes dan pasca-tes menunjukkan terdapat peningkatan pengetahuan yang signifikan yakni sebesar 40%. Secara teknis, 64% perserta (16/25) berhasil membuat akun bisnis serta mengunggah produk di marketplace, dan 40% (10/25) mampu mengembangkan desain kemasan profesional. Program ini berhasil memproduksi beberapa produk turunan TOGA termasuk minuman herbal dan makanan diproduksi dengan kemasan profesional dan dipasarkan secara online. Kesimpulannya, pelatihan ini secara signifikan meningkatkan literasi digital peserta dan keterampilan manajerial warga, sehingga berdampak dalam meningkatkan potensi kemandirian ekonomi dan perluasan akses pasar untuk produk-produk berbasis desa. Kata kunci: TOGA; pelatihan digitalisasi; pengembangan bisnis; produk herbal; ekonomi pedesaan. Abstract This training program on digitalization and business management for family medicinal plants (TOGA) was conducted in Kebontunggul Village, Mojokerto, from 2 September 2025 with 25 participants. The program aimed to equip residents with skills in product processing, digital marketing, and business management through lectures, demonstrations, and mentoring. Pre-test and post-test assessments showed none disagreed with the program, and there was an increase in the number of residents who strongly agreed with the program after the training. Results indicated that 64% of participants (16/25) successfully created business accounts and uploaded products to marketplaces, while 40% (10/25) developed complete product packaging designs. Several TOGA-derived products including herbal drinks and food were produced with professional packaging and marketed online. The program significantly enhanced participants' digital literacy and is expected to improve economic independence and market access for village-based products." Keywords: TOGA; digitalization training; business development; herbal products; rural economy
Co-Authors Andre Ridho Saputro Dina Novita, Dina Hadi Kusnanto Hafizha, Naufal Atha Meirna Dewita Sari Nurul Fitria Marina Reynanda Bagus Widyo Astomo