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All Journal Jurnal Visi Pengabdian Kepada Masyarakat Jurnal Adijaya Multidisiplin
Herni Herdiani
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Mechanical Engineering Social Sciences Other

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Strategi Pemasaran Umkm Dalam Menjangkau Pasar Modern Studi Kasus Pada Bandeng Inn Herni Herdiani
Jurnal Adijaya Multidisplin Vol 2 No 05 (2024): Jurnal Adijaya Multidisiplin (JAM)
Publisher : PT Naureen Digital Education

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Abstract

Usaha Mikro, Kecil, dan Menengah (UMKM) memiliki peran strategis dalam perekonomian nasional, terutama dalam penciptaan lapangan kerja dan pemberdayaan masyarakat. Namun, di tengah persaingan pasar yang semakin ketat dan perubahan preferensi konsumen modern, UMKM menghadapi berbagai tantangan dalam memasarkan produknya. Penelitian ini bertujuan untuk menganalisis strategi pemasaran yang diterapkan oleh Bandeng.inn, sebuah UMKM yang bergerak dalam industri pengolahan hasil perikanan berbasis bandeng, dalam menjangkau pasar modern. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan analisis strategi pemasaran berbasis digital, inovasi produk, serta faktor keberlanjutan dalam bisnis. Hasil penelitian menunjukkan bahwa strategi pemasaran berbasis media sosial, optimalisasi e-commerce, dan branding yang kuat memainkan peran penting dalam meningkatkan daya saing produk Bandeng.inn. Namun, terdapat kendala dalam hal keterbatasan sumber daya, penyesuaian dengan tren keberlanjutan, serta tantangan dalam membangun loyalitas pelanggan di era digital. Oleh karena itu, rekomendasi yang diberikan meliputi penguatan strategi digital marketing, diversifikasi produk berbasis kebutuhan konsumen modern, serta peningkatan nilai tambah produk melalui kemasan inovatif dan strategi keberlanjutan. Penelitian ini diharapkan dapat memberikan kontribusi bagi UMKM lain dalam mengembangkan strategi pemasaran yang lebih adaptif dan kompetitif di pasar modern.
Meningkatkan Partisipasi dan Dampak Positif Kegiatan Donor Darah Di Kota Bandung Umban Adi Jaya; Herni Herdiani; Riani Winarni; Rizki Chrisulianti; Bambang Somantri
Jurnal Visi Pengabdian Kepada Masyarakat Vol. 6 No. 2 (2025): Jurnal Visi Pengabdian Kepada Masyarakat : Edisi Agustus 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/pengabdian.v6i2.2700

Abstract

Blood donation activities play an important role in ensuring the availability of blood for various medical needs, both for surgery, accidents, and dengue fever cases. Through this community service activity, the Community Service Team of the Indonesian Science University in collaboration with the Indonesian Red Cross (PMI) of Bandung City held a blood donation activity at H&H Cafe, Bandung, on February 8, 2025. The main objective of this activity is to increase public awareness of the importance of blood donation, introduce the application of strategic management in social activities, and increase community participation in blood donation. This activity managed to collect 63 blood bags, exceeding the initial target of 50 bags. The success factors of this activity include effective promotion through social media, efficient resource management, and clear target setting. The principle of strategic management was applied to optimize the planning, implementation, and evaluation of activities, so that they can achieve long-term success. Despite facing obstacles such as limited space and lack of volunteers, solutions such as donor scheduling and additional volunteers managed to overcome these obstacles. This activity not only meets the need for blood in Bandung City, but also increases public awareness of the benefits of regular blood donation. Recommendations for the future are to carry out blood donation activities routinely with a broader strategic management approach to increase efficiency and participation.
Co-Authors Bambang Somantri Riani Winarni Rizki Chrisulianti Umban Adi Jaya