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All Journal JAM : Jurnal Aplikasi Manajemen Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) BUANA SAINS Journal Islamic Business and Entrepreneurship / JIBE
Fajariah, Nuraidya
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Biochemistry, Genetics & Molecular Biology Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Mathematics Physics Other

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PENGEMBANGAN USAHA AGRIBISNIS TERNAK DOMBA DI PETERNAKAN DOMBA BERKAH FARM, JUNREJO, KOTA BATU, JAWA TIMUR Santoso, Erik Priyo; Rinanti, Rosyida Fajri; Fajariah, Nuraidya; Utomo, Budi; Wawu, Marinus Umbu Kalendi
BUANA SAINS Vol 23, No 2 (2023)
Publisher : Universitas Tribhuwana Tunggadewi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33366/bs.v23i2.5004

Abstract

The purpose of this research is to determine the right marketing strategy to improve the Berkah Farm business. This research was carried out using a survey method which aims to find out which strategy is considered appropriate for developing a sheep farming business. This research was conducted at Berkah Farm, Junrejo, Batu City, East Java. Data was obtained through interviews with the management and employees of Berkah Farm. The data obtained were analyzed using SWOT analysis. Based on the research results, four alternative strategies were offered to develop the business, namely 1) maintaining production quality, 2) conducting disease prevention management training and 3) information technology, 4) maintaining relationships with buyers and marketing agencies 
Pengaruh Brand Awareness, Perceived Quality, dan Brand Image terhadap Brand Loyalty pada Generasi Y di Indonesia Fajariah, Nuraidya; Thoyib, Armanu; Rahman, Fatchur
Jurnal Aplikasi Manajemen Vol. 14 No. 3 (2016)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (196.29 KB) | DOI: 10.18202/jam23026332.14.3.08

Abstract

Brand is an important factor that can attract the purchasing interest of Generation Y. This study aimed to examine the effect of brand awareness, perceived quality, and brand image to brand loyalty of Generation Y (15 to 33 years old). Increased purchasing power of generation Y are anticipated to make them become important targets for the brand. The samples of this study were 160 respondents of Generation Y and analyzed with path analysis. The result indicated that brand awareness and perceived quality were positive significantly affected to brand image and brand loyalty. Brand image positive significantlyaffected to brand loyalty. Brand image was able tomediated properly theeffect between brand awareness and perceived quality on brand loyalty.
Fasilitasi peningkatan kompetensi wirausaha kuliner di era pandemi Mubarrok, Ujang Syahrul; Fajariah, Nuraidya; Yani, Ahmad
Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS) Vol 4 No 2 (2021)
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jipemas.v4i2.9249

Abstract

The Covid-19 pandemic has an impact on the sustainability of micro, small and medium enterprises, including the businesses of Ngasem residents which have been running so far. Also, businesses owned by residents of Ngasem Village have problems related to entrepreneurial motivation, business management, and limited knowledge about business bookkeeping. The purpose of this service is so that the training participants have a strong motivation to continue doing business, have knowledge of business management, and can manage and make simple business bookkeeping. This method of implementing this service uses lectures, discussions, and cooking practices. During the activity, the participants were very enthusiastic about participating in the training and several participants asked questions. The results of this service activity can increase motivation to continue to work hard, increase the ability of participants to make financial records, and deepen their skills in food processing.
Analisis Pengaruh Masa Kerja, Lingkungan Kerja dan Employee Enggagement terhadap Kinerja Karyawan Non Medis RS Aura Syifa Kediri Fitriawan, Andika Happy; Fajariah, Nuraidya; Hidayati, Nur
Jurnal Bisnis Islam dan Kewirausahaan Vol 2 No 2 (2023): Journal Islamic Business and Enterpreneurship
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Islam Raden Rahmat Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33379/jibe.v2i2.3329

Abstract

This research aims to determine the influence of work period, work environment and employee engagement on the performance of non-medical employees at Aura Syifa Hospital Kediri. The method used in this research is quantitative descriptive. The population and sample used in this research are non-medical employees working at Aura Syifa Hospital Kediri who are still actively working until 2022, totaling 55 people. The sampling method used in this research used saturated samples. Data processing in this research uses validity tests, reliability tests, classical assumption tests, multiple linear regression, coefficient of determination (R2), t test and F test. The results of this research are that length of service has a partial effect on employee performance with a significant value of 0.013 < 0.05. The work environment has a partial effect on employee performance with a value of 0.016 < 0.05. Employee engagement partially influences employee performance with a significant value of 0.030 <0.05. Years of work, work environment and employee engagement simultaneously influence employee performance with a significant value of 0.000 < 0.05
Co-Authors ahmad yani Armanu Thoyib Budi Utomo Erik Priyo Santoso, Erik Priyo Fitriawan, Andika Happy Nur Hidayati Rahman, Fatchur Rinanti, Rosyida Fajri Ujang Syahrul Mubarrok Wawu, Marinus Umbu Kalendi