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Pengaruh Transformational Leadership Terhadap Work Engagement Yang Dimediasi Oleh Meaning In Work Dan Personal Resource Wahyu Prabawati Putri Handayani; Didik Joko Pitoyo
Jurnal Ekonika : Jurnal Ekonomi Universitas Kadiri Vol. 3 No. 2 (2018): September 2018
Publisher : Fakultas Ekonomi Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/ekonika.v3i2.187

This research posses the objectives to analyze the influence of transformational leadership on work engagement through meaning in work and personal resources as mediation variables. This study involved 120 respondents of outsorced employee from 13 Divisions at PT Industri Kereta Api (Persero) and this study used path analysis to test the hypothesis.Â This study proves that transformational leadership have significant positive influence on work engagement, meaning in work, and personal resources. Personal resources and meaning in work can also perform as mediating variables for relationship between transformational leadership on work engagement. Mediating effect that can be found in this research is partial mediating effect type. It was proved by the direct relationship between transformational leadership and work engagement keep significantly positive when it was mediated by meaning in work and personal resources eventhough the significant level is declining.

Model Theory of Planned Behaviour Pada Pengguna Sepeda Listrik di Kota Madiun Wahyu Prabawati Putri Handayani; Didik Joko Pitoyo; Dyah Kurniawati
Jurnal Studi Manajemen dan Bisnis Vol 10, No 1 (2023): Juni
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/jsmb.v10i1.20541

Tujuan penelitian adalah untuk menganalisis dan memahami signifikansi pengaruh attitude, subjective norm, dan perceived behavioral control yang memengaruhi intention adoption sepeda listrik di Kota Madiun. Sampel yang digunakan dalam penelitian sebanyak 100 responden yang tinggal di Kota Madiun menggunakan metode simple random sampling. Untuk pengumpulan informasi, kuesioner diisi dengan skala Likert 1-5. Perangkat lunak JASP 16 dipilih untuk pemrosesan data primer yang didapatkan. Hasil penelitian menunjukkan bahwa sikap (attitude), norma subyektif (subjective norm) dan persepsi kontrol perilaku (perceived behavioural control) memiliki pengaruh positif signifikan terhadap niat adopsi (intention to adopt) e-bike di kota Madiun.

PENDAMPINGAN PENYUSUNAN STRATEGI PEMASARAN SEBAGAI DASAR MENGHADAPI PERSAINGAN UNTUK KEUNGGULAN BERSAING PT BANK KB BUKOPIN CABANG MADIUN Wahyu Prabawati Putri Handayani; Christina Esti Susanti
Share: Journal of Service Learning Vol. 9 No. 2 (2023): AUGUST 2023
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/share.9.2.115-121

PT Bank KB Bukopin merupakan industri perbankan yang menjalankan usaha berupa penghimpunan dana dan penyaluran kredit dengan tujuan untuk menjadi Bank yang tumbuh dan berkembang serta masuk ke kelompok bank menengah di Indonesia dari segi aset. PT Bank KB Bukopin menjalankan usaha berupa penghimpunan dana dan penyaluran kredit yang berfokus pada empat pilar utama yaitu bisnis Mikro, Usaha Kecil dan Menengah (UKM), Bisnis Konsumer serta Bisnis Komersial. Berdasarkan hasil identifikasi menunjukkan bahwa jumlah nasabah PT Bank KB Bukopin terus mengalami penurunan setiap tahunnya sehingga diperlukan strategi pemasaran untuk memenangkan persaingan pasar dan mendapatkan keunggulan bersaing. Analisis menggunakan strategi 7P (product, price, place, promotion, people, process, physical evidence) menyatakan bahwa prioritas utama yang harus diperbaiki oleh PT Bank KB Bukobin Cabang Madiun adalah promotion. Kondisi ini terjadi karena kegiatan promosi yang dilakukan oleh PT Bank KB Bukopin Cabang Madiun tergolong kurang maksimal jika dibandingkan dengan perusahaan pesaing yang sejenis. Tahap identifikasi masalah internal menunjukkan bahwa kegiatan promosi yang sedang dijalankan oleh PT Bank KB Bukopin Cabang Madiun saat ini terbatas pada: (1) sosialisasi ke dinas, sekolah, dan perusahaan; (2) sosial media melalui Instagram; (3) brosur. Oleh karena itu, perlu adanya kegiatan rencana promosi, seperti: 1) Menggunakan influencer marketing, 2) Memasang baliho di pusat keramaian, 3) Mengikuti event marketing, 4) Sms-WA blast, 5) Kerjasama dengan merchant, 6) Sosial media, 7) Kerjasama dengan perusahaan/instansi sebagai salah satu strategi untuk mendapatkan keunggulan bersaing.

The UTAUT Implementation Model in Defining the Behavioral Intention of Mobile Banking Users Handayani, Wahyu Prabawati Putri
Jurnal Manajemen Bisnis Vol 14, No 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.18649

Research aims: This goal is to comprehend how the UTAUT model was used to influence mobile banking behavior intentions and act as a mediator variable along with attitude.Design/Methodology/Approach: A quantitative approach and a sample size of 110 respondents using mobile banking were used. The deployment questionnaire for the retrieval technique sample was completed using Google Forms, and the sampling strategy was a snowball. In this study, both data analysis and hypothesis evaluation were performed utilizing PLS-SEM.Research findings: The study uncovered that out of ten hypotheses, seven were accepted, and three were rejected. In this study, performance expectancy, facilitating conditions, and social influence variables could all have an impact on attitude. With regard to behavioral intention, attitude served as a mediator between performance expectancy, social influence, and facilitating conditions. Aside from serving as a mediator, the attitude directly affected behavioral intentions. The results indicate that attitude was not significantly affected by effort expectations, and behavioral intentions were not significantly impacted by trust.Theoretical Contribution/Originality: The Unified Theory of Acceptance and Use of Technology (UTAUT) was employed in this study to understand better how the UTAUT model was applied in influencing mobile banking behavior intentions, as well as how attitude functions as a variable mediator.Practitioners/Policy Implications: Results from the study have implications for how mobile banking users' behavioral intentions may change depending on their performance expectancy, social influence, facilitating conditions, and attitudes.Research Limitations/Implications: Further research is required to observe other aspects, such as the desire to keep utilizing mobile banking, as it is the focus of this study, which was restricted to behavioral intention based on the considerations of UTAUT-based mobile banking users.

PERAN BRAND IMAGE DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN KOPI STARBUCK DI KOTA MADIUN Vania, Lesta; Handayani, Wahyu Prabawati Putri
Surakarta Management Journal VOLUME 6 NO. 1 JUNI 2024
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v6i1.1327

This study aims to test and analyze the influence of brand image and brand awareness on Starbucks coffee purchasing decisions in Madiun City. The sample used in this study was 100 respondents of Starbucks coffee consumers in Madiun City. The sampling technique uses purposive sampling with the snowball sampling method. Data collection was carried out online by Google Form. Data analysis techniques use validity tests and reliability tests, classical assumption tests, multiple linear regression tests, hypothesis tests, coefficient of determination (R) tests, and t-tests. The results showed that (1) Brand image variables have a positive and significant effect on purchasing decisions; (2) Brand awareness has a positive and significant effect on purchasing decisions. The value of the coefficient of determination obtained is 0.589. It means that the variables of brand image and brand awareness on purchasing decisions influence 58.9% and the remaining 41.1% are influenced by other variables that are not included in this study.

ANALISIS NIAT UNTUK MENGGUNAKAN APLIKASI BELLA DENGAN PENDEKATAN TECHNOLOGY ACCEPTANCE MODEL Widyawati, Filla; Handayani, Wahyu Prabawati Putri
Surakarta Management Journal VOLUME 4 NO. 2 DESEMBER 2022
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v4i2.1002

This study aims to analyze the effect of Usability and Ease of Use to the Intention of using the Bella Application for a Permanent Lecturer at the Widya Mandala Surabaya Catholic University at Madiun. The samples are all permanent lecturers at the Widya Mandala Surabaya Catholic University at Madiun, with a total of 56 respondents. By using saturated sample method, from 56 respondents, we only processed 42 questionnaires because there were 14 questionnaires that did not return. Data was collected by using a 5-point Likert scale. We used multiple linear regression analysis with SPSS Version 22 program as a tool. The results showed that the usability variable had a positive and significant effect on the intention of use and the ease of use variable had a positive and significant effect on the intention to use.

PENGARUH PENGETAHUAN, KETRAMPILAN, DAN KEMAMPUAN SUMBER DAYA MANUSIA TERHADAP KINERJA UMKM DI KECAMATAN KARE KABUPATEN MADIUN Pitoyo, Didik Joko; Handayani, Wahyu Prabawati Putri; Kurniawati, Dyah
Surakarta Management Journal VOLUME 5 NO. 2 DESEMBER 2023
Publisher : Universitas Of Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52429/smj.v5i2.1214

Abstract The primary objective of this study is to assess the statistical significance of the impact of knowledge, skills, and abilities on the performance of Micro, Small, and Medium Enterprises (MSMEs). The research encompasses MSME actors within Kare District, Madiun Regency, forming the population. Employing a saturated sampling technique, the study selected a sample consisting of 50 respondents who met the established criteria.The analytical approach adopted for this research involves multiple linear regression analysis, providing a comprehensive examination of the relationships between variables. The results of the analysis indicate that knowledge significantly influences the performance of MSMEs. Similarly, the skill variable exhibits a noteworthy impact on MSME performance, and the ability variable also demonstrates a significant effect on MSME performance.The research findings suggest that practitioners in the MSME sector should prioritize continuous improvement in their knowledge, skills, and abilities. By enhancing these key factors, MSMEs can optimize their overall performance in the business landscape.

Pelatihan Manajemen Keuangan pada Usaha Mikro Kecil (UMK) Taman Wisata Bumi Semendung Kota Madiun Srimulyani, Veronika Agustini; Handayani, Wahyu Prabawati Putri; Waloyo, Lorensius Anang Setiyo
Jurnal Dharma Bhakti Ekuitas Vol. 8 No. 1 (2023): Jurnal Dharma Bhakti Ekuitas
Publisher : Universitas Ekuitas Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52250/p3m.v8i1.700

Micro and small businesses have an important role in economic growth in Indonesia, and to find out the performance of the development of micro and small businesses can be seen from the financial reports of the businesses they run. The skills of business actors in good financial management, especially business financial records, are one of the obstacles in the development of micro and small businesses in Indonesia. The Madiun City Government is very concerned about the growth and development of micro and small businesses, by developing stalls in every sub-district in Madiun City. Service partners are one of the stalls that caught the team's attention, namely a shop located in the Bumi Semendung tourist park area, because it is quite attractive to the people of Madiun and its surroundings, as a culinary tourism destination. The service program carried out by this team is training in calculating cost of goods sold and making simple financial reports. Additional training in the form of practical use of Android-based digital applications for recording sales transactions. Programs are determined based on team and partner agreements. The training participants were 12 micro and small business owners selling in Bumi Semendung, and as many as 10 people have not calculated product selling prices and recorded financial reports. By implementing this service program, all training participants gain additional new insights and skills. Training participants gain additional new insights on how to determine product selling prices, prepare financial reports according to MSME financial accounting standards, and practice one of the financial activities, namely recording sales transactions using digital applications via their respective smartphones. The next micro and small business service program at the Bumi Semendung tourist park is digital marketing training, with the aim of improving the quality of micro and small business management. Keywords: Cost of Goods Sold, Financial Statements, Sales Transactions. Abstrak Usaha mikro kecil memiliki peranan penting dalam pertumbuhan ekonomi di Indonesia, dan untuk mengetahui kinerja perkembangan usaha mikro kecil dapat dilihat dari laporan keuangan usaha yang dijalankan. Keterampilan pelaku usaha dalam pengelolaan keuangan yang baik, khususnya pencatatan keuangan usaha, menjadi salah satu kendala dalam pengembangan usaha mikro dan kecil di Indonesia. Pemerintah Kota Madiun sangat memperhatikan tumbuh kembang usaha mikro dan kecil, dengan mengembangkan warung di setiap kecamatan yang ada di Kota Madiun. Mitra jasa merupakan salah satu lapak yang menarik perhatian tim yaitu warung yang berada di kawasan taman wisata Bumi Semendung, karena cukup diminati oleh masyarakat Madiun dan sekitarnya, sebagai tujuan wisata kuliner. Program pengabdian yang dilakukan tim ini adalah pelatihan menghitung harga pokok penjualan dan membuat laporan keuangan sederhana. Pelatihan tambahan berupa praktik penggunaan aplikasi digital berbasis Android untuk pencatatan transaksi penjualan. Program ditentukan berdasarkan kesepakatan tim dan mitra. Peserta pelatihan adalah 12 orang pemilik usaha mikro dan kecil yang berjualan di Bumi Semendung, dan sebanyak 10 orang belum melakukan perhitungan harga jual produk dan pencatatan laporan keuangan. Dengan pelaksanaan program pengabdian tersebut, semua peserta pelatihan mendapatkan tambahan wawasan baru dan ketrampilan dalam menentukan harga jual produk, menyusun laporan keuangan sesuai standar akuntansi keuangan UMKM, dan mempraktekkan salah satu kegiatan keuangan yaitu pencatatan transaksi penjualan menggunakan aplikasi digital melalui smartphone masing-masing. Program pengabdian usaha mikro dan kecil selanjutnya di taman wisata Bumi Semendung adalah pelatihan pemasaran digital, dengan tujuan untuk meningkatkan kualitas pengelolaan usaha mikro dan kecil. Kata kunci: Harga Pokok Penjualan, Laporan Keuangan, Transaksi Penjualan.

ELECTRONIC WORD OF MOUTH DAN PURCHASE INTENTION: PERAN MEDIASI BRAND IMAGE Inahasari, Endah Dwi; Handayani, Wahyu Prabawati Putri
MOTIVASI Vol 9, No 2 (2024): MOTIVASI Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32502/mti.v9i2.7894

ABSTRACT Purpose– Testing and analyzing the significance of the positive influence of electronic word of mouth on purchase intention, electronic word of mouth on brand image, and brand image on purchase intention is the aim of this study. Besides that, the mediating role of brand image between electronic word of mouth on purchase intention was also tested in this study.Design/methodology– The sample used is 100 respondents from Instagram followers @99outfitstore. Path analysis with linear regression equations is used as a data analysis technique. Findings - The results show that the variable electronic word of mouth have a significant positive effect on brand image. Variable brand image have a significant positive effect on purchase intention. In addition, brand image has a mediating effect between electronic word of mouth and purchase intention for Ninetynine fashion products

The UTAUT Implementation Model in Defining the Behavioral Intention of Mobile Banking Users Handayani, Wahyu Prabawati Putri
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.18649

Research aims: This goal is to comprehend how the UTAUT model was used to influence mobile banking behavior intentions and act as a mediator variable along with attitude.Design/Methodology/Approach: A quantitative approach and a sample size of 110 respondents using mobile banking were used. The deployment questionnaire for the retrieval technique sample was completed using Google Forms, and the sampling strategy was a snowball. In this study, both data analysis and hypothesis evaluation were performed utilizing PLS-SEM.Research findings: The study uncovered that out of ten hypotheses, seven were accepted, and three were rejected. In this study, performance expectancy, facilitating conditions, and social influence variables could all have an impact on attitude. With regard to behavioral intention, attitude served as a mediator between performance expectancy, social influence, and facilitating conditions. Aside from serving as a mediator, the attitude directly affected behavioral intentions. The results indicate that attitude was not significantly affected by effort expectations, and behavioral intentions were not significantly impacted by trust.Theoretical Contribution/Originality: The Unified Theory of Acceptance and Use of Technology (UTAUT) was employed in this study to understand better how the UTAUT model was applied in influencing mobile banking behavior intentions, as well as how attitude functions as a variable mediator.Practitioners/Policy Implications: Results from the study have implications for how mobile banking users' behavioral intentions may change depending on their performance expectancy, social influence, facilitating conditions, and attitudes.Research Limitations/Implications: Further research is required to observe other aspects, such as the desire to keep utilizing mobile banking, as it is the focus of this study, which was restricted to behavioral intention based on the considerations of UTAUT-based mobile banking users.

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