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All Journal Annaba: Jurnal Ilmu Jurnalistik
Anugrah, Dadan
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Religion Humanities Languange, Linguistic, Communication & Media

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Tanggung Jawab Penyiaran Berita di Radio 107,5 PRFM Azizah, Sheeny Nurul Rahma; Anugrah, Dadan; Muhaemin, Enjang
Annaba: Jurnal Ilmu Jurnalistik Vol. 5 No. 3 (2020): ANNABA: Jurnal Ilmu Jurnalistik
Publisher : Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/annaba.v5i3.20232

Abstract

The purpose of this study was to determine the form of responsibility carried out by 107.5 PR FM in broadcasting a news to the public according to the language of radio journalism. Then the form of news validation which before being broadcast used radio journalistic language by 107.5 PR FM and the application of radio journalistic language that has been carried out by 107.5 PR FM. The data collection techniques in this study were observation, interviews, and document review. By using qualitative descriptive methods and research samples totaling 5 informants have been obtained using purposive techniques. The result of this research is to give a form of responsibility as radio media to listeners, by broadcasting news that is not hoax and always using radio journalistic language in broadcasting.
Strategi Televisi Dalam Mempertahankan Eksistensi Di Era Digital Inspira TV Sari, Ulfi Nopita; Anugrah, Dadan; Tresnawaty, Betty
Annaba: Jurnal Ilmu Jurnalistik Vol. 5 No. 1 (2020): ANNABA: Jurnal Ilmu Jurnalistik
Publisher : Jurusan Ilmu Komunikasi, Fakultas Dakwah dan Komunikasi, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/annaba.v5i1.30287

Abstract

This study aims to determine and analyze television media strategies in maintaining existence in the digital era (descriptive study on Inspira TV). This research uses the concept of STP (Segmenting, Targeting, Positioning) from Kotler. The concept of STP in television media is used to determine three things, namely market segment (segmenting), target audience (targeting), and desired position in the market (positioning). Through this STP concept, will provide a description of Inspira TV's strategy in maintaining existence in the digital era. The research method to be carried out by researchers is a descriptive method with a qualitative approach. The results of the study concluded Inspira TV is segmenting demographics for young people and viewers with families, is developing geographical segmentation. The target audience is young people and families, with a variety of programs on social media. Inspira TV Bandung positions itself as a medium of information and inspiration, and brands itself as Edutainment.
Co-Authors Azizah, Sheeny Nurul Rahma Betty Tresnawaty, Betty Muhaemin, Enjang Sari, Ulfi Nopita