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All Journal Jurnal Kajian Manajemen Bisnis
Makmur, Lidya -
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Humanities Economics, Econometrics & Finance Social Sciences

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Pengaruh harga dan kualitas pelayanan terhadap kepuasan pelanggan maskapai penerbangan Batik Air Banda Aceh Yahya, Yahya -; Maulida, Zenitha -; Yusra, Yusra -; Makmur, Lidya -
Jurnal Kajian Manajemen Bisnis Vol 9, No 1 (2020): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (812.057 KB) | DOI: 10.24036/jkmb.10891500

Abstract

The aim of this study is to investigate the influence of price and service quality toward the customer satisfaction of Batik Air Banda Aceh. 96 respondents of this study are collected through a questionnaire. The hypothesis was tested using multiple linear regression, F-test, and t-test, to know simultaneously and partially the influence of independent variable toward the dependent variable at a 95% confidence level (α = 0.05). The result, based on the t-test and partial test, shows that price and service quality influence the customer satisfaction level of Batik Air in Banda Aceh. Implication and suggestion also discussed in this study.
Co-Authors Maulida, Zenitha - Yahya, Yahya - Yusra Yusra