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All Journal Excellent JURNAL AKUNTANSI, MANAJEMEN DAN EKONOMI JURNAL SeMaRaK JURNAL ABDIMAS TRIDHARMA MANAJEMEN Wasana Nyata e-Jurnal Apresiasi Ekonomi WASANA NYATA AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam PENG: Jurnal Ekonomi dan Manajemen Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Hanny, Rissa
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences Veterinary Other

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ENTREPRENEURIAL RESILIENCE VARIABLE: INFLUENCED BY MENTORING, CULTURAL BACKGROUND AND PROFIT Hanny, Rissa; Husen, Achmad; Suparno, Suparno
Jurnal Apresiasi Ekonomi Vol 13, No 1 (2025)
Publisher : Institut Teknologi dan Ilmu Sosial Khatulistiwa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31846/jae.v13i1.881

Abstract

This study aims to analyze the influence of mentoring, cultural background, and profit on the entrepreneurial resilience of student entrepreneurs at the Entrepreneurship Laboratory (LabStore) of Pamulang University in South Tangerang, Banten. The research also examines the direct and indirect relationships between these variables in enhancing the entrepreneurial resilience of student entrepreneurs. The methodology used is a quantitative survey with a multiple linear regression approach. The research sample consists of 120 respondents selected using probability sampling techniques. Data was collected using a questionnaire based on a Likert scale, which has been evaluated for both validity and reliability. The study results show that mentoring, cultural background and profit significantly affect the entrepreneurial resilience of student entrepreneurs, both simultaneously and partially. The F-test indicates that the regression model meets the model fit criteria, and simultaneously, the dependent variable is influenced by the three independent variables.Keyword: Entrepreneurial Resilience, Mentoring
Pengaruh Harga dan Promosi terhadap Keputusan Pembelian Fast Food di Lawson Teluknaga Tangerang Fauzan, Hirzi Ahmad; Hanny, Rissa
Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 1 No. 2 (2024): Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/cakrawala.v1i2.434

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh Harga dan Promosi terhadap Keputusan Pembelian fast food di Lawson Teluknaga Tangerang baik secara parsial maupun simultan. Metode yang digunakan adalah metode asosiatif. Populasi dalam penelitian ini mencakup semua konsumen yang melakukan pembelian dan jumlah nya tidak diketahui. Teknik pengambilan sampel menggunakan Accidental Sampling diperoleh sampel dalam penelitian ini berjumlah 100 responden. Analisis data menggunakan uji validitas, uji reliabilitas, uji asumsi klasik, analisi regresi, analisi koefisien determinasi dan uji hipotesis. Hasil penelitian ini adalah Harga dan Promosi berpengaruh signifikan terhadap keputusan pembelian dengan persamaan regresi Y = 12.616 + 0.282 X1 + 0.376 X2. Nilai koefisien determinasi sebesar 0,418 atau 41.8%, sedangkan sisanya sebesar 58.2% dipengaruhi faktor lain. Uji hipotesis diperoleh nilai F hitung > F tabel atau (34.842 > 3.09). Dengan demikian H0 ditolak dan H3 diterima, artinya terdapat pengaruh signifikan secara simultan antara Harga dan Promosi terhadap Keputusan Pembelian fast food di Lawson Teluknaga Tangerang.
Lingkungan Kerja dan Motivasi Kerja atas Pengaruhnya terhadap Kinerja Karyawan Perusahaan Penerbangan Saputra, Fanny Rizky; Hanny, Rissa
Excellent Vol 11, No 2 (2024)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/exc.v11i2.1874

Abstract

Banyaknya jumlah maskapai penerbangan yang beroperasi di Indonesia secara langsung menimbulkan persaingan yang cukup ketat. Meskipun mengalami tekanan akibat kenaikan harga bahan bakar, industri penerbangan nasional tetap mengalami pertumbuhan yang pesat. Tujuan dari penelitian ini adalah untuk menguji dan membuktikan secara empiris Lingkungan Kerja dan Motivasi Kerja serta pengaruhnya terhadap kinerja karyawan pada perusahaan penerbangan. Desain penelitian ini meliputi rencana komprehensif pengumpulan data dalam penelitian empiris, metode survei, dan pendekatan analisis kuantitatif. Populasi penelitian ini adalah karyawan perusahaan dengan sampel yang diperoleh dengan menentukan teknik pengambilan sampel tertentu. Pengolahan data menggunakan teknik regresi linier berganda untuk membuktikan hipotesis. Hasil penelitian menunjukkan bahwa hanya Motivasi Kerja yang berpengaruh signifikan terhadap Kinerja Karyawan pada Perusahaan Penerbangan, sedangkan Lingkungan Kerja tidak berpengaruh signifikan. Berdasarkan pengujian secara simultan, hasil penelitian menunjukkan bahwa Lingkungan Kerja dan Motivasi Kerja serta pengaruhnya terhadap Kinerja Karyawan menghasilkan signifikansi pada perusahaan penerbangan.
Pengaruh Promosi dan Kualitas Pelayanan terhadap Keputusan Pembelian pada Overthinking Coffee di Tangerang Selatan Lestari, Annisa Mulia; Hanny, Rissa
Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis Vol. 2 No. 2 (2025): Cakrawala: Jurnal Ekonomi, Manajemen dan Bisnis
Publisher : YAYASAN PENDIDIKAN MULIA BUANA (YPMB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70451/cakrawala.v2i2.333

Abstract

Keputusan pembelian konsumen merupakan aspek penting dalam keberhasilan bisnis di industri kedai kopi, termasuk Overthinking Coffee di Tangerang Selatan. Promosi yang tepat dan kualitas pelayanan yang baik diyakini mampu memengaruhi perilaku konsumen dalam memilih produk. Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan kualitas pelayanan terhadap keputusan pembelian konsumen. Pendekatan yang digunakan adalah metode kuantitatif deskriptif, dengan pengumpulan data melalui penyebaran kuesioner kepada konsumen Overthinking Coffee. Teknik pengambilan sampel menggunakan metode random sampling, dengan jumlah responden sebanyak 100 orang yang dipilih secara acak. Analisis data dilakukan melalui pengujian statistik untuk mengukur hubungan dan pengaruh antar variabel. Hasil penelitian menunjukkan bahwa promosi dan kualitas pelayanan memiliki pengaruh yang positif dan signifikan terhadap keputusan pembelian secara simultan maupun parsial. Temuan ini diharapkan dapat memberikan kontribusi bagi manajemen Overthinking Coffee dalam merancang strategi pemasaran yang lebih efektif guna meningkatkan minat dan loyalitas pelanggan.
STRENGTHENING STRATEGIES FOR UNIVERSITY BUSINESS INCUBATORS: OPTIMIZING MARKET ACCESS AND PRODUCT REPEAT ORDERS FOR STUDENT ENTREPRENEURS Hanny, Rissa; Suhud, Usep; Rizan, Mohamad
AT TARIIZ : Jurnal Ekonomi dan Bisnis Islam Vol 4 No 02 (2025): AT TARIIZ : JURNAL EKONOMI DAN BISNIS ISLAM
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/attariiz.v4i02.1523

Abstract

This study aims to analyze strategic solutions for the development of student entrepreneurship by examining the roles of business incubators, market access, repeat order behavior, and consumer behavior. Using a survey method, data were collected from 150 student entrepreneurs from various universities who have participated in entrepreneurial activities and/or incubation programs. The findings show that access to markets remains a major obstacle, often caused by limited capital, scale of production, and distribution networks. Business incubators play a vital role in facilitating promotional support, training, and access to digital platforms, though not all incubators have provided adequate post-production assistance. Repeat order behavior is strongly influenced by product quality, pricing, emotional engagement, and branding strategies. Additionally, consumer behavior in student-run businesses is significantly shaped by perceived value, satisfaction, and local cultural relevance. Based on the analysis, the study proposes several strategic solutions, including strengthening university-based incubator ecosystems, enhancing digital marketing capabilities, leveraging brand storytelling, and building sustainable customer engagement models. These recommendations are expected to help student entrepreneurs improve their market reach, customer retention, and overall business sustainability.
Understanding Attitude to Public Transport and Private Vehicle Almassawa, Syafieq Fahlevi; Hanny, Rissa
Jurnal Akuntansi, Manajemen dan Ekonomi Vol 24 No 1 (2022): January - March, 2022
Publisher : Faculty of Economics and Business, Jenderal Soedirman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32424/1.jame.2022.24.1.5206

Abstract

This study presents the results of qualitative research on the use of public transportation with private cars to understand attitudes. Some of the problems identified include: (1) an increase in the number of private vehicles in 2012-2015 by an average of 20 percent when compared to the number of existing roads and causing social problems so that it is necessary to reduce the use of private cars and increase the use of public transportation as a solution; (2) improve public transportation services following the expectations of users of transportation services; and (3) travel demand management is developed that public transport facilities are in line with demand. This study uses a qualitative approach with descriptive analysis with data collection methods using in-depth interviews and focuses on group discussions with parties related to this research. The study's conclusion shows that people want convenience in using public transportation, namely comfort, security, low cost, and integration.
Co-Authors Achmad Husen Almassawa, Syafieq Fahlevi Amiruddin Amirudin Amirudin Fatimah, Indah Fauzan, Hirzi Ahmad Lestari, Annisa Mulia Manik, Cornelia Dumarya Mohamad Rizan Octavianti, Santi safiih, Abdul Rahman Saputra, Fanny Rizky Sari, Ayu Purnama Suparno Suparno Surahman, Arif Syukriyah, Nandas Fuji Usep Suhud Utomo, Styo Budi Wahyu Nugroho, Arif Widodo, Yoggi Marta