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FAKTOR-FAKTOR YANG MEMPENGARUHI AUDITOR SWITCHING PADA PERUSAHAAN CONSUMER GOODS YANG TERDAFTAR DI BURSA EFEK INDONESIA TAHUN 2012-2016 Ardila, Yurni; Rapani, Alaidin; Wulandari, Arviana
JEBI | Jurnal Ekonomi Bisnis Indonesia Vol. 13 No. 2 (2018): Jurnal Ekonomi Bisnis Indonesia
Publisher : Sekolah Tinggi Ilmu Ekonomi Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (559.399 KB) | DOI: 10.36310/jebi.v13i2.101

Abstract

This study aims to analyze and provide empirical evidence about the factors that influenceAuditor Switching on consumer goods companies listed on the IDX in 2010-2014. The selection ofsamples in this study used a purposive sampling method. The number of companies used in this studyconsisted of 24 companies during the period 2010-2014. The research method used is descriptivequantitative method, while the hypothesis testing method uses logistic regression. The results of thisstudy can be seen only the audit tenure shows a significance level (p) of 0,000, which means it issmaller than α = 5%. So it can be concluded that the audit tenure has an effect on the SwitchingAuditor. While the size of the Public Accountant Office, management change, and audit delay doesnot affect the turnover of the Public Accountant Office (Auditor Switching.) Testing together(simultaneous) shows a significance level (p) of 0,000 means smaller than α = 5%. So that it can beconcluded that the size of the Public Accounting Firm, management change, audit tenure, and auditdelay have an effect on the Switching Auditor.
Pengaruh Green Marketing Mix Terhadap Minat Beli Produk Sayur Hidroponik Di Kabupaten Bekasi Jawa Barat Rapani, Alaidin; Untari, Dhian Tyas; Phalipi, Syahnan S; Rudy, Rudy; Khasanah, Fata Nidaul; Satria, Budi
Jurnal Kajian Ilmiah Vol. 24 No. 1 (2024): January 2024
Publisher : Lembaga Penelitian, Pengabdian Kepada Masyarakat dan Publikasi (LPPMP)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31599/60p0rn22

Abstract

Marketing is one of the main activities carried out by entrepreneurs in maintaining the continuity of their business, to develop and get profits. Now, this marketing concept has evolved along with the advancement of society and technology. So that the company's goal is to provide satisfaction to consumers in order to get profits. In connection with this, this research activity discusses the influence of green marketing mix strategies on the effectiveness of hydroponic vegetable sales volume. The study involved 100 Bekasi Regency people who had consumed and purchased hydroponic vegetable products. The conclusion that can be drawn is that green product, green price, green place and green promotion both partially and simultaneously affect the buying interest of the people of Bekasi Regency towards hydroponic vegetable products. There are differences in people's preferences, especially in Bekasi Regency, towards hydroponic vegetables based on the physical attributes of leaves, leaf color, taste, freshness, and packaging.