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All Journal Journal Integration of Social Studies and Business Development Jurnal Keuangan dan Perbankan Syariah
Sesunan, Yunia Silvia
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAAN PELANGGAN PADA THE LUXTON HOTEL BANDUNG Sesunan, Yunia Silvia
Jurnal Keuangan dan Perbankan Syariah Vol 1 No 1 (2020): Juni 2020
Publisher : FAKULTAS EKONOMI DAN BISNIS ISLAM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24260/jkubs.v1i1.98

Abstract

Service excellent is a key determinant factor to assess whether the services are in accordance with the customer expectation. The Luxton Hotel Bandung required to fulfill the criteria of customer’s decision to become the first chosen by customer. The factors as follows ; tangible, reliability, responsiveness, assurance and empathy . The objectives of this study is to examine the level of customer’s satisfaction towards the services by The Luxton Hotel Bandung. This research conducted by 100 respondent which stay overnight in The Luxton Hotel Bandung. Based on the result used multiple regression shows that Tangibles (X1), Reliability (X2), Responsiveness (X3), Assurance (X4) and Empathy (X5) significant simultaneously to consumer’s satisfaction. The independent variables affect the customer’s decision to stay at the hotel shown by the coefficient of determination R2 = 0,653 or 65,30% independent variables affect to customer’s decision to stay at The Luxton Hotel Bandung and the remaining 34,70% affect by other factors.
From Quality to Involvement: A Dual Approach to Loyalty in Beauty Events Simanjuntak, Jerry Marmen; Rafdinal, Wahyu; Sesunan, Yunia Silvia
Journal Integration of Social Studies and Business Development Vol. 3 No. 1 (2025)
Publisher : Integrasi Sains Media

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58229/jissbd.v3i1.331

Abstract

The rise of beauty events has generated widespread interest due to the enthusiastic participation of visitors. This study investigates the effect of event quality and personal involvement on visitor satisfaction and loyalty to beauty events. This research integrates the quality-loyalty model and the involvement-loyalty model. This research used partial least squares – structural equation model (PLS-SEM) analysis by evaluating 409 respondents who had visited beauty events. According to the study's findings, personal involvement strongly predicts satisfaction and loyalty. Furthermore, this study demonstrates that satisfaction directly influences visitor loyalty, which is consistent with contemporary theories about the formation of visitor loyalty. Theoretically, this study successfully proves the integration of the quality-loyalty model and the involvement-loyalty model in the context of loyalty toward beauty events. Practically, this study offers strategies and insights for beauty event organizers who want to create successful events and foster long-term loyalty.
Co-Authors Rafdinal, Wahyu Simanjuntak, Jerry Marmen