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All Journal Admisi dan Bisnis An-Nawa : Jurnal Studi Islam
Sugiarti, Sugiarti -
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Religion Economics, Econometrics & Finance Education

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Business Development Strategy for Snack Processing in Micro Industries through Strengthening Marketing Aspects Arbainah, Siti -; Handayani, Jati -; Sugiarti, Sugiarti -
Admisi dan Bisnis Vol 20, No 3 (2019): OKTOBER 2019
Publisher : Politeknik Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (74.639 KB) | DOI: 10.32497/ab.v20i3.1767

Abstract

Kendal's specialty snacks are one of the culinary heritages that need to be preserved. Very reasonable to be developed. The purpose of this study is to formulate a business development strategy by increasing strengths and reducing the weaknesses of marketing aspects to seize available market opportunities. The object of the research is the micro industry member of KUB Bina Usaha in Jambearum Patebon Tourism Village, Kendal Regency, which produces Kendal typical snacks "emping ketan". The survey results show that the micro industry is facing business problems including market demand in certain seasons fluctuating very high; increasingly fierce market competition; potential markets have not been served optimally. Marketing is still passive, just waiting for buyers to come. Based on these problems, through observation and FGD with the help of questionnaires and subsequently the data is processed qualitatively by classification methods, the strengths, weaknesses and opportunities of the micro industry can be mapped. A suitable strategic approach is the SO (strength-Opportunity) and WO (Weakness-Opportunity) strategy. Strategies that implement efforts to seize opportunities by utilizing strengths and reducing weaknesses. The micro food processing industry can increase promotion and expand networks by utilizing technological advances such as the internet, conducting training and marketing management assistance, redesigning product packaging to make it more attractive and complementing packaging equipment that can improve quality to seize the opportunities available
Spirit Islam Santri Dalam Fatwa Jihad Pada Pertempuran Surabaya 1945 Sugiarti, Sugiarti -; Suniah, Suniah; Kunah, Kunah
Indonesia Vol 6 No 1 (2024): An-Nawa: Jurnal Studi Islam
Publisher : Rumah Jurnal Institut Agama Islam An-Nawawi Purworejo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37758/annawa.v6i1.788

Abstract

During the Battle of Surabaya in 1945, the Islamic spirit of the Santris and the fatwa for jihad played a crucial role. The fatwa for jihad, which was infused with Islamic values, ignited the nationalist spirit among the warriors and citizens of Surabaya to resist the invaders. This research aims to: (a) understand the Islamic spirit of the santri in the context of the fatwa for jihad, (b) identify the factors driving the religious spirit of the santri, and (c) analyze the impact of the Islamic enthusiasm of the santri in the jihad fatwa on the 1945 Battle of Surabaya. This study adopts Kevin W. Fogg's Islamic spirit approach and utilizes a historical method that includes heuristics, critiques, interpretations, and historiography. Primary sources such as archives, contemporary newspapers, and various studies are utilized to uncover historical facts about the spirit of the Nahdlatul Ulama (NU) santri in response to the call for jihad. The research findings highlight how the Islamic spirit of the santri, shaped by their understanding of jihad based on faith in Allah and obedience to the kiai, influenced the fighting spirit of the santri, national unity, and war strategy, and garnered support from various circles in the Surabaya community. Finding of this research is how the Islamic spirit of the santri that animates their understanding of jihad based on faith in Allah and obedience to the kiai influences the fighting spirit of the santri, national unity, war strategy, and the support of the Surabaya community from various circles.
Co-Authors Arbainah, Siti - Handayani, Jati - Kunah, Kunah suniah, suniah