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All Journal Jurnal Ilmu Pangan dan Hasil Pertanian Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Sibuea, Budi Pratomo
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Religion Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Economics, Econometrics & Finance Education Public Health Social Sciences Other

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Karakteristik Kimia dan Penerimaan Selai Nangka (Artocarpus heterophyllus) dengan Variasi Penambahan Ekstrak Kayu Manis (Cinnamomum burmanni) Sibuea, Budi Pratomo; Kholil, Munawar; Alghazali, Muntaha
Jurnal Ilmu Pangan dan Hasil Pertanian Vol 8, No 1 (2024)
Publisher : Program Studi Teknologi Pangan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/jiphp.v8i1.19256

Abstract

Jam is a food product made from crushed fruit, with the addition of pectin and sugar to a gel or semi-solid consistency. Jackfruit, which bears fruit without knowing the season, is an excellent food source, but it spoils quickly and does not last long when stored. One way to use jackfruit is to make jam. It is hoped that the addition of cinnamon extract to making jackfruit jam will make jackfruit jam popular with all groups. The research used a Completely Randomized Design (CRD) with 3 treatments, namely the addition of cinnamon extract P1=15%, P2=25%, P3=35% with 3 replications. The jam will be analyzed for water content, vitamin C content and acceptance level based on color, aroma, texture and taste. The results of calculating the water content of jackfruit jam with the addition of cinnamon extract do not comply with the SII NO. 173 Tahun 1978. Vitamin C levels are 1.13%, 1.25%, 1.42%. The results of the hedonic test analysis showed that the 25% cinnamon extract formulation was liked by the panelists based on taste, aroma and texture and really liked the color of the jam
Pengaruh Orientasi Pelanggan dan Kemitraan terhadap Kinerja Pemasaran dengan Mediasi Kemampuan Pemasaran pada Outlet Retail Rokok Gudang Garam di Kota Pontianak Ari Priyanto; Indra, Ikhsan Prasetya; Fadilah, Mega Fianita; Sibuea, Budi Pratomo
Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Vol. 12 No. 1 (2026): Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/alwatzikhoebillah.v12i1.4686

Abstract

An 11% increase in tobacco excise tax led to a decline in sales of Gudang Garam’s main products in Pontianak in 2022. This condition underscores the importance of examining the company’s marketing strategies. Retail outlets in Pontianak have established strong relationships with Gudang Garam and apply a customer-oriented approach, which is expected to enhance their marketing performance. This study aims to examine the effects of customer orientation and partnership on marketing performance, with marketing capability serving as a mediating variable, among retail outlets in Pontianak. The study population consists of all retail outlets selling Gudang Garam cigarette products in Pontianak, with a sample of 100 respondents. Data were collected using questionnaires and analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) method. The results reveal that customer orientation and partnership have positive and significant effects on marketing performance. In addition, customer orientation and partnership also positively and significantly influence marketing capability. Furthermore, marketing capability is found to mediate the effects of customer orientation and partnership on marketing performance. The strongest effect is observed in the relationship between customer orientation and marketing performance, with a coefficient value of 0,677 and a p-value of 0,000. These findings indicate that customer orientation is a key factor in driving marketing performance, supported by marketing capabilities that are adaptive, innovative, and responsive to changing market demands.
Co-Authors Alghazali, Muntaha Ari Priyanto Fadilah, Mega Fianita Indra, Ikhsan Prasetya Munawar Kholil