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All Journal Jurnal Ekonomi dan Kewirausahaan Jurnal Cerdas Mendidik
Apriliyani, Ria
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Economics, Econometrics & Finance Education Social Sciences Other

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PENGARUH PRICE DISCOUNT DAN STORE ATMOSPHERE TERHADAP EMOTIONAL SHOPPING DAN IMPULSE BUYING (Survei pada Konsumen Hypermart Grand Mall di Surakarta) Apriliyani, Ria; Rahadhini, Marjam Desma; Susanti, Retno
JURNAL EKONOMI DAN KEWIRAUSAHAAN Vol 19, No 1 (2019): Jurnal Ekonomi dan Kewirausahaan
Publisher : Universitas Slamet Riyadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (561.51 KB)

Abstract

Hypermart Grand Mall Surakarta is one of the retail stores in Surakarta. The purpose of this study is to analyze and explain the effect of price discount and store atmosphere on emotional shopping and impulse buying, the indirect effect of price discount on impulse buying through emotional shopping, and the indirect effect of store atmosphere on impulse buying through emotional shopping. This type of research is a survey method conducted at the Grand Mall Surakarta Hypermart. Data sources are primary and secondary data. The research population was all consumers who had made a purchase at the Hypermart Mall Grand Surakarta. The sampling technique uses non-probability techniques with a purposive sampling method of 110 respondents. The analysis technique uses the analysis of Structural Equation Modeling (SEM). Validity test uses confirmatory factor analysis (CFA) and reliability testing uses the cronbach's alpha value. The results show that price discount affects emotional shopping, store atmosphere influences emotional shopping, price discount effect on impulse buying, store atmosphere has an effect on impulse buying, emotional shopping has an impact on impulse buying, price discount indirect effect on impulse buying through emotional shopping, and store atmosphere indirect effect on impulse buying through emotional shopping.
KEEFEKTIFAN MODEL PBL BERBANTU MEDIA KARTU DOMINO MATEMATIKA TERHADAP HASIL BELAJAR PERKALIAN SISWA KELAS III SD Apriliyani, Ria; Subekti, Ervina Eka; Suyitno, Suyitno
Jurnal Cerdas Mendidik Vol 5, No 2 (2026): Oktober 2026
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/cm.v5i2.28244

Abstract

Penelitian ini dilatarbelakangi oleh rendahnya hasil belajar matematika siswa kelas III SD Negeri Rejosari 02 pada materi perkalian. Penelitian ini bertujuan untuk mengetahui keefektifan model Problem Based Learning (PBL) berbantu media Kartu Domino Matematika terhadap hasil belajar perkalian siswa. Penelitian menggunakan pendekatan kuantitatif dengan jenis Pre-Experimental Design dan rancangan One Group Pretest–Posttest Design. Sampel penelitian berjumlah 17 siswa kelas III B yang dipilih menggunakan teknik purposive sampling. Teknik pengumpulan data meliputi wawancara, observasi, dan tes. Instrumen tes telah melalui uji validitas, reliabilitas, tingkat kesukaran, dan daya pembeda sebelum digunakan sebagai instrumen penelitian. Analisis data dilakukan menggunakan uji normalitas Liliefors, paired sample t-test, dan uji ketuntasan belajar. Hasil penelitian menunjukkan bahwa rata-rata nilai siswa meningkat dari 62,35 pada pretest menjadi 85,88 pada posttest. Ketuntasan belajar meningkat dari 29% (5 siswa) menjadi 100% (17 siswa). Hasil uji hipotesis menunjukkan bahwa nilai thitung= 9,58 lebih besar dari ttabel= 1,74, sehingga H₀ ditolak dan Hₐ diterima. Selain itu, hasil observasi menunjukkan rata-rata aspek afektif sebesar 77,6% dan aspek psikomotorik sebesar 76,6% dengan kategori baik. Dengan demikian, penerapan model Problem Based Learning berbantu media Kartu Domino Matematika efektif dalam meningkatkan hasil belajar perkalian siswa kelas III SD Negeri Rejosari 02.Kata Kunci: Problem Based Learning, Kartu Domino Matematika, hasil belajar, perkalian.
Co-Authors Ervina Eka Subekti Marjam Desma Rahadhini Retno Susanti Suyitno Suyitno