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All Journal Reswara: Jurnal Pengabdian Kepada Masyarakat Jurnal Manajemen dan Inovasi (MANOVA)
Nurfauziah, Suci
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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IMPLEMENTASI SISTEM INFORMASI PENJUALAN BERBASIS E-COMMERCE SERTA PEMBUATAN PACKAGING PADA UMKM BATIK KANTIL MALANG Pribadi, Joni; Nurtjahjani, Fullchis; Himma, Mahmudatul; Maskur, Maskur; Nurfauziah, Suci; Novitasari, Ane Fany
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 3, No 2 (2022)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v3i2.1906

Abstract

Dalam beberapa tahun terakhir, pasar global telah menyaksikan pergeseran paradigma dengan diperkenalkannya teknologi digital, menempatkan bisnis, industri, dan konsumen dalam situasi yang tidak terduga. Dengan demikian, untuk bertahan dan tetap kompetitif, bisnis perlu menyesuaikan kembali strategi mereka untuk memenuhi tuntutan baru di pasar digital. Usaha Mikro Kecil dan Menengah (UMKM) merupakan pelaku usaha yang berperan dalam berbagai bidang usaha yang menyentuh kepentingan masyarakat. Permasalahan yang dihadapi oleh UKM Batik Kantil Bunulrejo Malang adalah penjualan masih dilakukan secara offline dan belum adanya kemasan produk. Tujuan dari pengabdian ini adalah untuk memberikan pelatihan dan workshop penggunaan website serta brainstorming untuk pembuatan packaging. Metode pelaksanaan yang digunakan adalah pelatihan, workshop dan brainstorming.  Hasil dari pelaksanaan pengabdian ini peserta dapat menggunakan website e-commerce untuk kegiatan pemasaran serta merealisasikan rencana packaging yang telah didiskusikan bersama
The Mediating Role of Entrepreneurial Resilience in Transforming Environmental Factor Turbulence into Sustainable Competitive Advantage Hidayatinnisa’, Nurul; Setiawati, Riska Ayu; Nurfauziah, Suci
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 8 No. 1 (2025): January
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v8i1.2008

Abstract

Objective – This study aims to investigate the influence of Environmental Factor Turbulence (EFT) on Sustainable Competitive Advantage (SCA), with Entrepreneurial Resilience (ER) as a mediating factor, in the context of Micro, Small, and Medium Enterprises (MSMEs) in Malang. Design/methodology/approach – This research employs a quantitative approach using a survey method. Data were gathered from 150 MSME owners in Malang through structured questionnaires, and Structural Equation Modeling (SEM) PLS was utilized for analysis. The variables examined include Environmental Factor Turbulence, Entrepreneurial Resilience, and Sustainable Competitive Advantage. Findings – The results indicate that while Environmental Factor Turbulence does not directly influence Sustainable Competitive Advantage, its impact is significant when mediated by Entrepreneurial Resilience. Entrepreneurial Resilience plays a crucial role in enhancing the adaptability and strategic agility of MSMEs, enabling them to transform turbulence into opportunities for long-term competitiveness. Research limitations/implications – This study focuses on MSMEs in Malang, limiting its generalizability to other regions or sectors. Future research could explore similar frameworks in different geographical and sectoral contexts or employ longitudinal methods to assess resilience over time. Practical implications – The findings underscore the importance of fostering Entrepreneurial Resilience as a strategic priority for MSMEs. Policymakers and practitioners should implement capacity-building programs, provide financial support, and promote collaborative ecosystems to bolster resilience and ensure sustainable competitive advantage in dynamic environments.
Co-Authors Ane Fany Novitasari Hidayatinnisa’, Nurul Himma, Mahmudatul Maskur Maskur Nurtjahjani, Fullchis Pribadi, Joni Riska Ayu Setiawati, Riska Ayu