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All Journal Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Manajemen dan Inovasi (MANOVA) Jurnal Aplikasi Bisnis
Hidayatinnisa’, Nurul
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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The Mediating Role of Entrepreneurial Resilience in Transforming Environmental Factor Turbulence into Sustainable Competitive Advantage Hidayatinnisa’, Nurul; Setiawati, Riska Ayu; Nurfauziah, Suci
Jurnal Manajemen dan Inovasi (MANOVA) Vol. 8 No. 1 (2025): January
Publisher : Management Department, Faculty of Islamic Economics and Business, Universitas Islam Negeri Sunan Ampel Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15642/manova.v8i1.2008

Abstract

Objective – This study aims to investigate the influence of Environmental Factor Turbulence (EFT) on Sustainable Competitive Advantage (SCA), with Entrepreneurial Resilience (ER) as a mediating factor, in the context of Micro, Small, and Medium Enterprises (MSMEs) in Malang. Design/methodology/approach – This research employs a quantitative approach using a survey method. Data were gathered from 150 MSME owners in Malang through structured questionnaires, and Structural Equation Modeling (SEM) PLS was utilized for analysis. The variables examined include Environmental Factor Turbulence, Entrepreneurial Resilience, and Sustainable Competitive Advantage. Findings – The results indicate that while Environmental Factor Turbulence does not directly influence Sustainable Competitive Advantage, its impact is significant when mediated by Entrepreneurial Resilience. Entrepreneurial Resilience plays a crucial role in enhancing the adaptability and strategic agility of MSMEs, enabling them to transform turbulence into opportunities for long-term competitiveness. Research limitations/implications – This study focuses on MSMEs in Malang, limiting its generalizability to other regions or sectors. Future research could explore similar frameworks in different geographical and sectoral contexts or employ longitudinal methods to assess resilience over time. Practical implications – The findings underscore the importance of fostering Entrepreneurial Resilience as a strategic priority for MSMEs. Policymakers and practitioners should implement capacity-building programs, provide financial support, and promote collaborative ecosystems to bolster resilience and ensure sustainable competitive advantage in dynamic environments.
PENGARUH SOCIAL MEDIA MARKETING DAN BRAND AWARENESS TERHADAP KEPUTUSAN PEMBELIAN PRODUK LIP CREAM IMPLORA Cahyani, Selin Anggi; Hidayatinnisa’, Nurul; Afandi, Yosi
Jurnal Aplikasi Bisnis Vol. 10 No. 2 (2024)
Publisher : Politeknik Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33795/jab.v10i2.3622

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh social media marketing dan brand awareness terhadap keputusan pembelian produk Lip Cream Implora. Penelitian ini merupakan penelitian eksplanasi dengan pendekatan kuantitatif. Teknik pengumpulan data menggunakan dokumentasi dan kuesioner yang disebarkan kepada 100 responden yaitu mahasiswi dari tiga Perguruan Tinggi Negeri di Kota Malang. Responden dipilih dengan teknik purposive sampling. Analisa data menggunakan uji kuesioner, analisis deskriptif, uji asumsi klasik, analisis regresi berganda, analisis determinan dan uji hipotesis. Hasil penelitian ini menunjukkan bahwa social media marketing dan brand awareness berpengaruh positif terhadap keputusan pembelian produk Lip Cream Implora secara sendiri maupun bersama-sama dengan kontribusi kuat. Diharapkan Implora Cosmetics dapat meningkatkan ketertarikan dan kepercayaan konsumen terhadap konten social media marketing Instagram yang dibuat serta memperkuat strategi brand awareness agar menjadi top of mind sehingga dapat meningkatkan keputusan pembelian konsumen.
THE UTILIZATION OF AUTOMATIC PLASTIC SEAL PRESS MACHINES TO IMPROVE PRODUCT PACKAGING QUALITY OF BREAD ENTREPRENEURS IN SINGOSARI, MALANG Emzain, Zakki Fuadi; Harijono, Agus; Mufarrih, AM.; Hidayatinnisa’, Nurul; Viyus, Vinan; Puspitasari, Etik; Amrullah, Utsman Syah; Suyanta, Suyanta
Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Vol. 7 No. 3 (2023): SEPTEMBER
Publisher : LPPM Univ. Ibn Khaldun Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/abdidos.v7i3.1730

Abstract

Micro, Small, and Medium Enterprises (UMKM) are one of the driving forces of the economy in a local area and a booster for the community's welfare. One of the obstacles often faced by the bread entrepreneurs in Singosari District, Malang Regency, is the lack of quality product packaging that still uses manual tools and is not optimal in creating marketing content. This community service aims to provide automatic plastic seal press machines and training on marketing content creation for micro-business actors in the bread entrepreneurs so that it is expected to increase partners' competitiveness. The stages of community service were observation and coordination, providing machines, handing over machines, holding training, and evaluation. The results of the community service activities showed that the training participants were enthusiastic and actively participated during the training. The quality of product packaging after using a plastic seal press machine has also improved, evidenced by a tighter and well-protected packaging seal. The copywriting training has also broadened the participants' knowledge about strategies for creating product marketing content by utilizing applications available on Android.
Co-Authors Afandi, Yosi AM Mufarrih Amrullah, Utsman Syah Cahyani, Selin Anggi Etik Puspitasari, Etik Harijono, Agus Nurfauziah, Suci Riska Ayu Setiawati, Riska Ayu Suyanta Suyanta Viyus, Vinan Zakki Fuadi Emzain