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All Journal Jurnal Ilmu Manajemen JURNAL MANAJEMEN MOTIVASI Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Ilmu Manajemen
Shihab, Muchsin Saggaf
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Membangun loyalitas melalui kualitas sistem, kualitas informasi, dan kualitas layanan dengan kepuasan pelanggan sebagai mediasi Cahyadi, Bardani Bias; Shihab, Muchsin Saggaf
Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Vol. 4 No. 8 (2022): Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan
Publisher : Departement Of Accounting, Indonesian Cooperative Institute, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (561.292 KB) | DOI: 10.32670/fairvalue.v4i8.1409

Abstract

This thesis is the result of quantitative research which aims to analyze the factors that influence customer satisfaction of GreatDay HR users to increase Customer Loyalty. Research data was collected through the distribution of questionnaires as primary data and secondary data based on the results of previous research literature studies. Furthermore, it is analyzed by quantitative descriptive analysis, through correlational studies to analyze the causality relationship between research variables in accordance with the compiled hypothesis. In the t-test the results state that there is a positive and significant impact between system quality, information quality, and service quality on customer satisfaction. Furthermore, the results of the study stated that there was a positive and significant impact between system quality and customer satisfaction on customer loyalty. The result of the ttest of the variable that has the most impact on customer satisfaction is the quality of the system with a large effect of 37%. In the Path Analysis Test, the results stated that the quality of information and service quality had a direct negative and insignificant effect on customer loyalty, while the quality of the system had a direct positive and significant effect on customer loyalty. In line with the conclusions above, it is recommended that GreatDay HR companies and other similar application service providers should improve customer satisfaction in order to create customer loyalty by developing system quality, information quality, and service quality.
Pengaruh E-Service Quality dan Price terhadap Customer Trust Serta Dampaknya pada E-Loyalty (Studi pada GrabFood) Rarasati, Ajeng Damar; Shihab, Muchsin Saggaf
JURNAL ILMU MANAJEMEN Vol. 19 No. 2 (2022): DESEMBER 2022
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v19i2.55996

Abstract

Penelitian ini bertujuan untuk menguji model penelitian yang diharapkan memperoleh hasil dari pengaruh E-Service Quality dan Price terhadap Customer Trust serta dampaknya pada E-Loyalty. Data responden yang diperoleh dari hasil sebaran kuesioner kepada pengguna layanan GrabFood secara online melalui platform Qualtrics XM kepada 150 responden selama bulan September 2022. Pada penelitian ini dilakukan 5 pengujian terhadap hipotesis berdasarkan indikator variabel yang disusun dengan menggunakan analisis SEM PLS (partial least square) dengan metode SmartPLS. Pengujian ini terdiri dari outer model, inner model, dan pengujian hipotesis. Pengujian hipotesis yang menunjukan adanya hubungan berpengaruh langsung secara positif dan signifikan antara lain H1: E-Service Quality berpengaruh positif dan signifikan terhadap E-Loyalty, H2: E-Service Quality berpengaruh positif dan signifikan terhadap Customer Trust, H3: Price berpengaruh positif dan signifikan terhadap E-Loyalty, H4:Price berpengaruh positif dan signifikan terhadap Customer Trust, dan H5: Customer Trust berpengaruh positif dan signifikan terhadap E-Loyalty. Penelitian ini diharapkan dapat memberikan implikasi yang baik secara teoritis maupun pada penelitian selanjutnya. Selain itu, implikasi penelitian ini juga dapat menjadi masukan bagi perusahaan untuk merancang program E-Loyalty yang mengintegrasikan E-Service Quality, Price dan Customer Trust. Hal ini penting karena hubungan antara E-Loyalty dengan E-Service Quality dan Price dimediasi oleh Customer Trust.
Pengaruh E-Service Quality dan Price terhadap Customer Trust Serta Dampaknya pada E-Loyalty (Studi pada GrabFood) Rarasati, Ajeng Damar; Shihab, Muchsin Saggaf
JURNAL ILMU MANAJEMEN Vol. 19 No. 2 (2022): DESEMBER 2022
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jim.v19i2.55996

Abstract

Penelitian ini bertujuan untuk menguji model penelitian yang diharapkan memperoleh hasil dari pengaruh E-Service Quality dan Price terhadap Customer Trust serta dampaknya pada E-Loyalty. Data responden yang diperoleh dari hasil sebaran kuesioner kepada pengguna layanan GrabFood secara online melalui platform Qualtrics XM kepada 150 responden selama bulan September 2022. Pada penelitian ini dilakukan 5 pengujian terhadap hipotesis berdasarkan indikator variabel yang disusun dengan menggunakan analisis SEM PLS (partial least square) dengan metode SmartPLS. Pengujian ini terdiri dari outer model, inner model, dan pengujian hipotesis. Pengujian hipotesis yang menunjukan adanya hubungan berpengaruh langsung secara positif dan signifikan antara lain H1: E-Service Quality berpengaruh positif dan signifikan terhadap E-Loyalty, H2: E-Service Quality berpengaruh positif dan signifikan terhadap Customer Trust, H3: Price berpengaruh positif dan signifikan terhadap E-Loyalty, H4:Price berpengaruh positif dan signifikan terhadap Customer Trust, dan H5: Customer Trust berpengaruh positif dan signifikan terhadap E-Loyalty. Penelitian ini diharapkan dapat memberikan implikasi yang baik secara teoritis maupun pada penelitian selanjutnya. Selain itu, implikasi penelitian ini juga dapat menjadi masukan bagi perusahaan untuk merancang program E-Loyalty yang mengintegrasikan E-Service Quality, Price dan Customer Trust. Hal ini penting karena hubungan antara E-Loyalty dengan E-Service Quality dan Price dimediasi oleh Customer Trust.
The influence of online shopping motivation and product browsing toward impulsive buying of fashion products on a social commerce Wahab, Zakaria; Shihab, Muchsin Saggaf; Hanafi, Agustina; Mavilinda, Hera Febria
JURNAL MANAJEMEN MOTIVASI Vol 14 No 1 (2018): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1112.962 KB) | DOI: 10.29406/jmm.v14i1.1030

Abstract

The purpose of this study is to analyze the direct and indirect influence of onlineshopping motivation and product browsing on impulsive buying, where productbrowsing as a mediation variable between online shopping motivation and impulsivebuying. This study is quantitative. Questionnaires were distributed to women whohave purchased fashion product in social commerce, i.e., Instagram as the targetrespondents. Using a convenience sampling technique, a total sample of 300respondents were obtained. Hypotheses were tested using Structural Equation Model(SEM). The results showed that online shopping motivation on hedonic motivationvariable has a significantly direct effect on product browsing and impulsive buying,while utilitarian motivation variable has significantly direct effect only on productbrowsing. Other than that the product browsing variable has a significantly directeffect on impulsive buying and it's mediating between online shopping motivationand impulsive buying.
Co-Authors Agustina Hanafi Cahyadi, Bardani Bias Isnaini, Muhammad Hidayat Marlina Widiyanti, Marlina Mavilinda, Hera Febria Putra, Levi Kusuma Rarasati, Ajeng Damar Sulastri Sulastri Zakaria Wahab, Zakaria