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All Journal Journal The Winners Jurnal Abadimas Adi Buana Idealog: Ide dan Dialog Desain Indonesia Jurnal Rupa Jurnal Desain Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) VCD (Journal of Visual Communication Design) Jurnal Dimensi Seni Rupa dan Desain Jurnal Vicidi Serat Rupa: Journal of Design
Paulina Tjandrawibawa
Universitas Ciputra
Arts Humanities Economics, Econometrics & Finance Energy Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Journal : Journal The Winners

 1 
The Effect of Using Instagram Influencers in Building Conseva’s Brand Awareness Tjandrawibawa, Paulina
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 21, No 1 (2020): The Winners (In Press)
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i1.6497

Abstract

Rapid growth of social media development leads to abundant brands’ promotion for their products or services. One of the many ways is promotion through influencers on Instagram. Recently, it is known that companies using Influencer marketing tend to keep going up since such particular way is considered to be quite effective to increase brand awareness. However, the average data obtained from various journals and articles is data from medium to large scale companies both locally and internationally. Therefore, this study was conducted to examine whether the use of Instagram influencers to increase brand awareness is also effective for micro-scale local brands by taking examples from one of Surabaya lifestyle brands called Conseva. This research was conducted with a quantitative method focusing on collecting numerical data to see the results of the growth of followers and visits obtained by Conseva before and after using Instagram influencers. If the number of Instagram followers and visits to Conseva increases, it means that brand awareness has also increased and vice versa. 
The Effect of Using Instagram Influencers in Building Conseva’s Brand Awareness Paulina Tjandrawibawa
The Winners Vol. 21 No. 1 (2020): The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v21i1.6497

Abstract

Rapid growth of social media development leads to abundant brands’ promotion for their products or services. One of the many ways is promotion through influencers on Instagram. Recently, it is known that companies using Influencer marketing tend to keep going up since such particular way is considered to be quite effective to increase brand awareness. However, the average data obtained from various journals and articles is data from medium to large scale companies both locally and internationally. Therefore, this study was conducted to examine whether the use of Instagram influencers to increase brand awareness is also effective for micro-scale local brands by taking examples from one of Surabaya lifestyle brands called Conseva. This research was conducted with a quantitative method focusing on collecting numerical data to see the results of the growth of followers and visits obtained by Conseva before and after using Instagram influencers. If the number of Instagram followers and visits to Conseva increases, it means that brand awareness has also increased and vice versa. 
Co-Authors Abhina Salma Yunita Aliviana Azhaar Rustianto Andrian Ekaputra Angelica Fayola Ayu Paramita Astrid Astrid Charissa Belle Leticia Elissa Ambarwati Ervina Christianty Kurniawan Fabio Ricardo Toreh Felicia Setiawan Fredrik Pridatirta Liony Suryaputra Lisa Indriati Marini Yunita Tanzil Monika Gabriela Purnomo Mychael Maoretz Engel Natasha Soehartono Natasya Priscilla Suhartono Raden Roro Ayunda Yahdis Sabila Santoso, Alexandra Ruth Saputra, Daigo Tanu Shannen Shannen Shelin Kezia Handoko Yoanita Kartika Sari Tahalele Yoanita Tahalele