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All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Spektrum Komunikasi
Christijanto, Eddy
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Religion Arts Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences

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State Sphere Shift into Public Sphere: E-Musrenbang Surabaya City Christijanto, Eddy
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 1, No 3 (2018): Budapest International Research and Critics Institute October
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v1i3.63

Abstract

This research was conducted to find out how a space formed by the government (state sphere) has the potential to turn into a public sphere which is deliberative because of the involvement of information technology. This research was carried out on the use of information technology in the implementation of electronic development planning meetings (E-musrenbang) in the City of Surabaya, East Java, Indonesia. This research was conducted qualitatively using a critical approach. The data processed and analyzed were obtained from community leaders in four villages in Surabaya. As a result, this study shows that the internet has provided opportunities for people to make the state sphere as a public sphere where people can act further and more freely as citizens to voice their aspirations, opinions, and ideas. As such, indirectly the participation of the community to be involved in regional development can be pushed to a higher level.
Strategi Bauran Pemasaran Non-Konvensional Brainrot dan Anti-Trend dalam Iklan Kitabisa.com Kusuma, Yuga Adi; Indinabila, Yunita; Christijanto, Eddy
Jurnal Spektrum Komunikasi Vol 13 No 4 (2025): Jurnal Spektrum Komunikasi : December 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i4.1069

Abstract

Amidst audience saturation with digital advertising that is too neat and conventional, a new approach has emerged known as brainrot content and anti-trend, namely a communication strategy that utilizes absurd visuals, hyperbolic humor, and low-budget aesthetics. This study aims to analyze Kitabisa.com's communication strategy in its viral zakat campaign through a social media approach.brain rot, as well as in-depth analysis through Charles Sanders Peirce's semiotics to examine the elements sign, object, and interpreter in advertising content. Furthermore, the campaign was also read through the marketing mix (8P) framework to assess the extent to which this strategy deviates from or transforms traditional marketing norms. The analysis shows that Kitabisa.com strategically packaged religious messages in a fun parody format that resonates with youth digital culture. This strategy successfully generated high engagement on social media, reduced the audience's psychological distance from the issue of zakat, and organically expanded the promotional reach. This campaign demonstrates that absurd humor and unconventional visual communication can be an effective approach in values-based philanthropic digital marketing.
Co-Authors Yuga Adi Kusuma Yunita Indinabila