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All Journal Al Tijarah Dakwatuna: Jurnal Dakwah dan Komunikasi Islam Jurnal Spektrum Komunikasi DIGICOM : Jurnal Komunikasi dan Media
Yuga Adi Kusuma
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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OUTBOUND TRAINING SEBAGAI SALAH SATU METODE PENDIDIKAN PENGUATAN SDM Kusuma, Yuga Adi
Dakwah Vol 4 No 1 (2018): FEBRUARI
Publisher : Institut Agama Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (541.789 KB)

Abstract

Human Labor is a decisive factor because humans, which are one of the production aspects, have a role in establishing development. Human Resources are the main assets in all activities within the community. The right training and education such as outbound training will improve the quality of human resources.
PENDIDIKAN KARAKTER SEBAGAI PONDASI PENGUATAN JATI DIRI BANGSA Kusuma, Yuga Adi
Dakwah Vol 3 No 2 (2017): AGUSTUS
Publisher : Institut Agama Islam Syarifuddin Lumajang

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Abstract

The national culture and character are main issues recently. The character education in accordance with the Indonesian identity is the key in discussing the previous issues. Therefore, this type of education should be done as early as possible.
TELAAH KRITIS TENTANG IMPELEMENTASI RELIGIOSITAS DAN SPIRITUALITAS YANG JUSTRU BERPOTENSI MENIMBULKAN KONFLIK Kusuma, Yuga Adi
Dakwah Vol 4 No 2 (2018): AGUSTUS
Publisher : Institut Agama Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (502.316 KB)

Abstract

The implementation of Pancasila in thereformation erahas not been done eagerly. Moreover, Pancasila is not always used as a foundation of government administration practice. This is because globalization has infiltrated Indonesia. Religion is the foundation of every human life, without religion human beings are not able to think instinctively. Besides, Humans will get difficulty to distinguish right and wrong. Unluckily, the incorrect implementation of religiosity and spirituality practices sometimes becomes the trigger of conflict.
Talent Management System pada Program Pengembangan Sumberdaya Manusia di SAKA Indonesia Pangkah Limited Yuga Adi Kusuma
Al Tijarah Vol 3, No 2 (2017)
Publisher : Universitas Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v3i2.1588

Abstract

The need for energy both oil and gas in the world and in Indonesia continuesto increase this condition is required the best energy management, ofcourse, supported by qualified human resources and good capacity, energymanagement will work well too. This study aims to determine the talentmanagement system program in the human resources developmentprogram in SAKA Indonesia Pangkah Limited. The results obtained, in theframework of talent management has not been fully running well, especiallyin the selection and recruitment process, still using the traditional way hasnot been using talent mapping. In the characteristics of talent managementSIPL has had development-oriented thinking, applied high work culture, talentmanagement system applied got support from management, and hasapplied good human resource information system. Suggestions can be givenis to provide the widest opportunity to the resources owned companies togrow, given the promotion or grade improvement to the talent of consistentperformance, and also provide rewards to the achievers and punishment to.the less consistent performance
OUTBOUND TRAINING SEBAGAI SALAH SATU METODE PENDIDIKAN PENGUATAN SDM Yuga Adi Kusuma
Dakwatuna: Jurnal Dakwah dan Komunikasi Islam Vol 4 No 1 (2018): FEBRUARI
Publisher : Institut Agama Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36835/dakwatuna.v4i1.287

Abstract

Human Labor is a decisive factor because humans, which are one of the production aspects, have a role in establishing development. Human Resources are the main assets in all activities within the community. The right training and education such as outbound training will improve the quality of human resources.
PENDIDIKAN KARAKTER SEBAGAI PONDASI PENGUATAN JATI DIRI BANGSA Yuga Adi Kusuma
Dakwatuna: Jurnal Dakwah dan Komunikasi Islam Vol 3 No 2 (2017): AGUSTUS
Publisher : Institut Agama Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The national culture and character are main issues recently. The character education in accordance with the Indonesian identity is the key in discussing the previous issues. Therefore, this type of education should be done as early as possible.
TELAAH KRITIS TENTANG IMPELEMENTASI RELIGIOSITAS DAN SPIRITUALITAS YANG JUSTRU BERPOTENSI MENIMBULKAN KONFLIK Yuga Adi Kusuma
Dakwatuna: Jurnal Dakwah dan Komunikasi Islam Vol 4 No 2 (2018): AGUSTUS
Publisher : Institut Agama Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36835/dakwatuna.v4i2.300

Abstract

The implementation of Pancasila in thereformation erahas not been done eagerly. Moreover, Pancasila is not always used as a foundation of government administration practice. This is because globalization has infiltrated Indonesia. Religion is the foundation of every human life, without religion human beings are not able to think instinctively. Besides, Humans will get difficulty to distinguish right and wrong. Unluckily, the incorrect implementation of religiosity and spirituality practices sometimes becomes the trigger of conflict.
Talent Management System pada Program Pengembangan Sumberdaya Manusia di SAKA Indonesia Pangkah Limited Yuga Adi Kusuma
Al Tijarah Vol. 3 No. 2 (2017): Al Tijarah | December
Publisher : University of Darussalam Gontor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21111/tijarah.v3i2.1588

Abstract

The need for energy both oil and gas in the world and in Indonesia continuesto increase this condition is required the best energy management, ofcourse, supported by qualified human resources and good capacity, energymanagement will work well too. This study aims to determine the talentmanagement system program in the human resources developmentprogram in SAKA Indonesia Pangkah Limited. The results obtained, in theframework of talent management has not been fully running well, especiallyin the selection and recruitment process, still using the traditional way hasnot been using talent mapping. In the characteristics of talent managementSIPL has had development-oriented thinking, applied high work culture, talentmanagement system applied got support from management, and hasapplied good human resource information system. Suggestions can be givenis to provide the widest opportunity to the resources owned companies togrow, given the promotion or grade improvement to the talent of consistentperformance, and also provide rewards to the achievers and punishment to.the less consistent performance
Strategi Komunikasi Bisnis di TikTok Shop untuk Meningkatkan Penjualan Produk UMKM di Kabupaten Gresik Mochammad Arkansyah; Arfiyansyah; Yuga Adi Kusuma; Salahudin Al Afgan; Paskalis Dio
DIGICOM : Jurnal Komunikasi dan Media Vol. 5 No. 1 (2025): Edisi Januari 2025
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v5i1.880

Abstract

This research aims to analyze the business communication strategies used by Micro, Small and Medium Enterprises (MSMEs) in Gresik Regency through the TikTok Shop platform in an effort to increase sales of their products. TikTok Shop as a social media-based e-commerce platform provides interactive features that allow MSMEs to promote products creatively through short videos. This research uses a qualitative method with a case study approach on several MSMEs in Gresik Regency who actively use TikTok Shop. Data was collected through in-depth interviews with MSME owners and analysis of video content on their TikTok accounts. The research results show that effective communication strategies include creating authentic content, collaborating with local influencers, and utilizing live shopping features to build direct interactions with consumers. Apart from that, optimizing the use of hashtags and the latest trends on TikTok also contributes to increasing product visibility and sales. This research concludes that adopting digital communication strategies that are adaptive to the characteristics of the TikTok Shop platform can help MSMEs in Gresik Regency increase sales of their products. The implications of this research provide guidance for MSMEs and stakeholders in utilizing social media as an effective marketing tool.
Analisis Marketing Public Relations pada Serial Netflix Squid Game Season 2 Yunita Indinabila; E.Rizky Wulandari; Yuga Adi Kusuma
DIGICOM : Jurnal Komunikasi dan Media Vol. 5 No. 1 (2025): Edisi Januari 2025
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v5i1.881

Abstract

This article discusses the public relations marketing strategies employed by Netflix in promoting Squid Game Season 2. With the increasing competition in the entertainment industry, Netflix has adopted innovative approaches to capture audience attention and foster deeper engagement. This research analyzes various elements of the marketing strategy, including the use of social media, collaborations with influencers, and the organization of interactive events that involve fans. Through qualitative methods, this article explores the impact of these strategies on the popularity of the series, as reflected in viewership numbers and interactions on digital platforms. The analysis results indicate that an integrated and responsive approach to pop culture trends has significantly contributed to the success of Squid Game Season 2. These findings provide valuable insights for marketing practitioners and academics regarding the importance of innovation in public relations strategies in the digital age.
Co-Authors Ahmad Khoirul Hakim Anita Agustina Wulandari Arfiyansyah E.Rizky Wulandari Paskalis Dio Salahudin Al Afgan Yunita Indinabila