Garuda - Garba Rujukan Digital

SAMARA FM TULUNGAGUNG RADIO MARKETING COMMUNICATION STRATEGY IN ATTRACTING ADVERTISERS Yunita Indinabila; Maegi Muhammad Rizqi; Mukhamad Ainul Yaqin
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 4 No. 2 (2021)
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Institut Agama Islam Darullughah Waddawah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v4i2.559

Abstract Radio is a mass media that has existed for a long time and survived until now. Although many other information and entertainment media appear along with the times, radio still has its fans. To find out the marketing communication strategy implemented by Radio Samara FM Tulungagung in increasing the interest of advertisers. To find out the obstacles faced by Radio Samara FM Tulungagung in implementing marketing communication strategies to increase the interest of installers. To find out the solution from the head of Radio Samara FM Tulungagung in implementing a marketing communication strategy. This research uses a qualitative research approach. Based on the level of explanation, this research is called descriptive research. The data in this study consists of two types, namely primary data and secondary data. In this study, the primary data source was an employee of Samara FM Tulungagung Radio.

SEMIOTICS ANALYSIS OF THE INDONESIAN HALAL LOGO (STUDY OF ROLAND BARTHES ANALYSIS OF SEMIOTICS) Yunita Indinabila
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 2 (2022)
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Institut Agama Islam Darullughah Waddawah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v5i2.779

The Presence of Law no. 33 of 2014 concerning Halal Product Assurance mandated by Badan Penyelenggara Jaminan Produk Halal (BPJPH) has an impact on changing the halal logo in Indonesia. Now the Indonesian halal logo consists of a logogram and logotype. Using semiotic analysis from Roland Barthes, researchers try to examine the signs, connotations, and myths on the Indonesian halal logo. The use of kufi calligraphy in logotypes is inseparable from its history, that kufi khat has been used since the time of Rasulullah SAW. Furthermore, in its application, logogram and logotype cannot be separated. The researcher analyzed the use of white as the background in the logo, representing that BPJPH wants to show a new beginning based on the values of purity, sincerity, simplicity, and independence. The purple color in the logogram and logotype is believed to represent faith, piety, and high imagination. Historically, purple has represented courage. Apart from purple, this logo also has turquoise as its secondary color. Toska is considered to represent wisdom, calm, and stability.

SEMIOTICS ANALYSIS OF THE INDONESIAN HALAL LOGO (STUDY OF ROLAND BARTHES ANALYSIS OF SEMIOTICS) Yunita Indinabila
Wasilatuna: Jurnal Komunikasi dan Penyiaran Islam Vol. 5 No. 2 (2022)
Publisher : Program Studi Komunikasi dan Penyiaran Islam Fakultas Dakwah Institut Agama Islam Darullughah Waddawah Bangil Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38073/wasilatuna.v5i2.779

The Presence of Law no. 33 of 2014 concerning Halal Product Assurance mandated by Badan Penyelenggara Jaminan Produk Halal (BPJPH) has an impact on changing the halal logo in Indonesia. Now the Indonesian halal logo consists of a logogram and logotype. Using semiotic analysis from Roland Barthes, researchers try to examine the signs, connotations, and myths on the Indonesian halal logo. The use of kufi calligraphy in logotypes is inseparable from its history, that kufi khat has been used since the time of Rasulullah SAW. Furthermore, in its application, logogram and logotype cannot be separated. The researcher analyzed the use of white as the background in the logo, representing that BPJPH wants to show a new beginning based on the values of purity, sincerity, simplicity, and independence. The purple color in the logogram and logotype is believed to represent faith, piety, and high imagination. Historically, purple has represented courage. Apart from purple, this logo also has turquoise as its secondary color. Toska is considered to represent wisdom, calm, and stability.

Community Engagement: Meningkatkan Kesadaran tentang Dampak Positif dan Negatif Penggunaan Smartphone di Kalangan Siswa SMA NW Syaikh Zainuddin Anjani, Lombok Timur, NTB Nasri, Ulyan; Indinabila, Yunita
JMM - Jurnal Masyarakat Merdeka Vol 7, No 1 (2024): MEI
Publisher : Universitas Merdeka Pasuruan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51213/jmm.v7i1.149

Proyek ini fokus pada meningkatkan kesadaran siswa SMA NW Syaikh Zainuddin NW Anjani, Lombok Timur, NTB, mengenai dampak positif dan negatif penggunaan smartphone. Tujuannya adalah memberi pemahaman komprehensif kepada siswa tentang keuntungan dan kerugian dari penggunaan smartphone yang berlebihan melalui lokakarya, diskusi interaktif, dan kampanye kesadaran. Metode partisipatif melibatkan siswa, guru, orang tua, dan masyarakat lokal. Hasilnya adalah dapat meningkatkan kesadaran siswa tentang konsekuensi penggunaan smartphone yang berlebihan, dialog masyarakat tentang kebiasaan teknologi yang sehat, dan pengembangan strategi untuk mengurangi dampak negatif. Melalui upaya ini, kami dapat memberdayakan siswa untuk membuat keputusan yang lebih bertanggung jawab dalam penggunaan smartphone dan menciptakan lingkungan yang mendukung kesejahteraan mereka.

Sasak Language in Rituals and Traditions: An Anthropological Analysis of Communication in the Lombok Community Nasri, Ulyan; Indinabila, Yunita; Rasyidi, Abdul Haris
Sabda: Jurnal Kajian Kebudayaan Vol 19, No 2: 2024
Publisher : Fakultas Ilmu Budaya Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/sabda.19.2.89-99

The Sasak language plays a vital role in the rituals and traditions of the Lombok community. This study aims to analyze the use of the Sasak language in the context of anthropological communication, particularly in ritual and traditional activities in Lombok. This research uses a qualitative approach with ethnographic methods. Data collection techniques include participant observation, in-depth interviews, and documentation. Data analysis was conducted using thematic analysis techniques to identify patterns and meanings in the use of the Sasak language in various rituals and traditions. The research results show that the Sasak language is widely used in various religious rituals, traditional ceremonies, and celebrations. The use of this language serves not only as a communication tool but also as a symbol of cultural identity and social cohesion. In conclusion, the Sasak language plays a crucial role in preserving and transmitting cultural values and strengthening social cohesion within the Lombok community. The implications of this research highlight the importance of preserving the Sasak language in the context of modernization and globalization to ensure the continuity of the traditions and cultural identity of the Sasak people.

REPRESENTASI BRAND AMBASSADOR LAKI-LAKI PADA PRODUK KECANTIKAN Indinabila, Yunita; Ulyan Nasri; M. Gufran; M. Mizanul Haq; Nurdiah
Jurnal Spektrum Komunikasi Vol 12 No 3 (2024): Jurnal Spektrum Komunikasi : September 2024
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v12i3.862

The traditional representation of women in beauty products has often focused on their attention-grabbing appearance, while men have typically been associated with a simpler, more masculine look. However, this discourse is evolving as more beauty brands use male brand ambassadors. This shift is due to the growing acceptance of men using beauty products, despite some resistance rooted in societal stereotypes. This study aims to analyze how male brand ambassadors challenge traditional gender norms, particularly regarding masculinity and femininity. Using discourse analysis, the research examines advertisements featuring male brand ambassadors and explores how they simultaneously project both masculinity and femininity. The results show that these advertisements reflect a changing perception of gender roles, where men are portrayed as not only masculine but also in touch with femininity, blurring the boundaries between the two. This research contributes to the understanding of how beauty marketing reflects and influences evolving gender identities and the shifting cultural landscape of beauty standards.

Analisis Semiotika pada Konten Komedi Bintang Emon Terkait Gaya Politik Pemerintah Indonesia Melalui Instagram @Bintangemon Rosemelba, Jessica; Yunita Indinabila
DIGICOM : Jurnal Komunikasi dan Media Vol. 4 No. 4 (2024): Edisi Oktober 2024
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v4i4.835

This study focuses on the way Bintang Emon convey socio-political criticism through comedy on social media, especially Instagram. Using Charles Sanders Peirce's semiotic analysis method, this study examines the use of signs and meanings in one of Bintang Emon's Comedy content that alludes to political issues related to the House of Representatives. The results revealed that humor and satire in the content of Bintang Emon were effective in shaping people's perception of the government's political style. The content is not only entertaining but also invites the audience to think critically about the political reality in Indonesia. The research provides new insights into the role of comedy as a tool of social control and social media as a platform for political communication.

Analisis Marketing Public Relations pada Serial Netflix Squid Game Season 2 Yunita Indinabila; E.Rizky Wulandari; Yuga Adi Kusuma
DIGICOM : Jurnal Komunikasi dan Media Vol. 5 No. 1 (2025): Edisi Januari 2025
Publisher : LPPM Stikosa-AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/digicom.v5i1.881

This article discusses the public relations marketing strategies employed by Netflix in promoting Squid Game Season 2. With the increasing competition in the entertainment industry, Netflix has adopted innovative approaches to capture audience attention and foster deeper engagement. This research analyzes various elements of the marketing strategy, including the use of social media, collaborations with influencers, and the organization of interactive events that involve fans. Through qualitative methods, this article explores the impact of these strategies on the popularity of the series, as reflected in viewership numbers and interactions on digital platforms. The analysis results indicate that an integrated and responsive approach to pop culture trends has significantly contributed to the success of Squid Game Season 2. These findings provide valuable insights for marketing practitioners and academics regarding the importance of innovation in public relations strategies in the digital age.

Pornographic Discourse on Social Media from a Feminist Theory Perspective Haramain, M. Gufran; Indinabila, Yunita; Nasri, Ulyan
INJECT (Interdisciplinary Journal of Communication) Vol. 9 No. 1 (2024)
Publisher : FAKULTAS DAKWAH UIN SALATIGA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18326/inject.v9i1.706

This research aims to explore the views of feminist activism from a liberal and radical perspective towards pornography on social media platforms. The research method used is qualitative descriptive and applies a literature review approach. The research results show that liberal feminist activists view women as having the right to freedom regarding pornography, including the right to create, publish, display, distribute, and consume pornography in a closed environment. In contrast, radical feminist activism views pornography as part of the social structure as a patriarchal agenda equivalent to global capitalism that exploits and oppresses women. The research conclusion emphasizes that pornography, from the perspective of feminist theory, is not neutral and carries the goal of ideological domination in a culture that empowers women to become objects. The implications of this research stimulate critical thinking regarding the need to change views regarding pornography in a society that values gender equality.

Pemberdayaan Masyarakat Bisnis Digital Kampung Kue Rungkut Surabaya Untuk Digital Branding Dan E-Commerce UMKM Arkansyah, Mochammad; Sari, Ratna Puspita; Indinabila, Yunita; Kitabbulloh, Ramadhan; Alhakim, Irya Dimas
Share: Journal of Service Learning Vol. 11 No. 2 (2025): AUGUST 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/share.11.2.118-128

Kampung Kue Rungkut Surabaya dikenal sebagai sentra produksi kuliner tradisional yang memiliki potensi besar dalam pengembangan usaha mikro, kecil, dan menengah (UMKM). Namun, keterbatasan dalam literasi digital dan strategi pemasaran modern menjadi kendala utama dalam peningkatan daya saing produk di era ekonomi digital. Kegiatan pengabdian masyarakat yang dimulai dari bulan Juni hingga Oktober 2025 ini bertujuan untuk memberdayakan pelaku UMKM melalui pelatihan digital branding dan pemanfaatan platform e-commerce. Metode yang digunakan adalah pendekatan partisipatif melalui pelatihan teknis, pendampingan langsung, dan evaluasi progres. Hasil kegiatan menunjukkan peningkatan pemahaman peserta terhadap konsep brand identity, pembuatan konten digital (foto, video, dan copywriting), serta kemampuan menggunakan media sosial dan marketplace sebagai sarana promosi dan penjualan. Lalu, pembangunan website resmi Kampung Kue Rungkut, www.kampungkue-rungkutsurabaya.com, sebagai etalase digital kolektif yang memuat profil usaha, katalog produk, kontak bisnis, dan tautan ke akun media sosial serta marketplace UMKM Kampung Kue. Kegiatan ini berkontribusi terhadap peningkatan visibilitas produk UMKM Kampung Kue di ranah digital serta memperkuat kemandirian pelaku usaha dalam mengelola pemasaran berbasis teknologi. Meskipun tidak dapat dipungkiri bahwa keterbatasan perangkat digital menjadi hambatan dalam program ini namun antusiasme yang tinggi dari peserta, keterlibatan mahasiswa, dan materi pelatihan yang praktis menjadi faktor pendukung keberhasilan dari program ini. Program ini direkomendasikan untuk direplikasi di wilayah UMKM lain dengan adaptasi sesuai kebutuhan lokal.

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