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All Journal Bima Abdi: Jurnal Pengabdian Masyarakat International Journal of Social Service and Research KomunikA Jurnal Kajian Agraria dan Kedaulatan Pangan Research Horizon OPINI: Journal of Communication and Social Science
Khairifa, Feni
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Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Business Development Strategy in Furniture Business Using Business Model Canvas Approach Mardhiyah, Ainun; Khairifa, Feni
Research Horizon Vol. 4 No. 2 (2024): Research Horizon - April 2024
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.4.2.2024.232

Abstract

Business Model Canvas (BMC) has a Customer Segment element in the furniture business, namely the upper middle class and specialized. The research aims to find out the furniture business strategy implemented by BMC. The study used a qualitative descriptive method by conducting interviews with informants, namely furniture owners and employees. The results of the study used 9 (nine) BMC elements. The customer segment is from the upper middle class and specialized value Proposition, namely the value of loyalty to provide the best and guarantee quality. The channel uses online and offline media. Customer Relationships build excellent and effective communication. Revenue stream from the sale of products produced. Key Activities purchase quality raw materials and processed labour and distribute them using supporting resources. Key Partners use vendors who provide raw materials and e-commerce parties. Key Resources look for raw material resources for labor to process. The cost structure consists of fixed costs and variable costs. Research implications can contribute to furniture entrepreneurs in Indonesia and internationally, especially Medan City. Using BMC to find strengths and weaknesses to get a solution. The results of using BMC increase productivity and welfare.
PEMBERDAYAAN PETANI KOPI MELALUI KOMUNIKASI PEMBANGUNAN DEWAN KOPI INDONESIA (DEKOPI) DI KABUPATEN HUMBANG HASUNDUTAN Khairifa, Feni; Suhendar, Aris
Jurnal Kajian Agraria dan Kedaulatan Pangan (JKAKP) Vol. 2 No. 2 (2023): Politik, Ketahanan Pangan, Pembangunan dan Modernisasi
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/jkakp.v2i2.13461

Abstract

Coffee is the largest commodity in the world. Coffee is also the second largest export after oil exports in Indonesia. In 2019 until now, Indonesia's coffee export ranking has decreased, which was originally ranked as the third largest coffee exporting country in the world, from 2019 until now it has fallen to fourth place. This is caused by a number of things, such as the low level of education on how to educate coffee to coffee farmers in Indonesia, the high price of fertilizers, and restrictions on the amount of subsidized fertilizers for coffee farmers, causing the quality of coffee plant cultivators to be poor. This problem has an impact on coffee farmers who are in the Humbang Ha Anglean area of ​​North Sumatra Province, Humbang Ha Anglean is one of the Arabica coffee producers in Indonesia, this problem has an impact on coffee farmers in the area. In this case the Indonesian Coffee Council (DEKOPI) as the largest coffee community in Indonesia, working with the government, created a program for coffee farmers called coffee storage houses, to accommodate coffee products from coffee farmers in Indonesia. This program is carried out by DEKOPI in collaboration with BUMN to prosper and prosper coffee farmers in Indonesia. And also to improve the yields of coffee farmers and the level of coffee exports in Indonesia can increase. This research uses a descriptive method with a qualitative approach. The results of this study indicate that the program formed by DEKOPI is still not effective, which is because the program has just been formed and has only been running for a few months, and if this program runs well and is effective, the effect will be felt for one or two next year.
Efektivitas Iklan Layanan Masyarakat Khairifa, Feni
Komunika Vol. 19 No. 01 (2023): Komunikasi Antarpribadi, Komunikasi Pemasaran, Komunikasi Publik, Komunikasi
Publisher : Talenta Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/komunika.v19i01.11118

Abstract

Television is the one of communication media that have fluency in society. Besides of giving information, education, and entertainment, television is also always to use for giving conciousness to people about all of currency issue. These are being act by society service advertisement. The research’s purpose is used to find out the answer about is it the society service advertisement was shown by television was being watched by audience and how the understanding’s audince to the society service advertisement. All of the data’s research is taken from research method by using questioner in qustionnaire’s forms. The two of differences research was done to research the audience acceptance of the society service advertisement about the health andthe safety on the roadway. The research’s result is showing that 9 of 10 respondent ever saw the society service advertisement was research by television. However the amount of them who can understand and know well the society service advertisement is still little. Beside of that, some of the watchers television said that the messages in the society service advertisement is still hard to be understood. Therefore, the television has to continuously to playing the society service advertisement and need for taking the steps to making easier in audience’s understanding on messages of the society service advertisement was shown by television.  Keywords: society service advertisement, television
FAMILY PLANNING COUNSELING BY VASECTOMY MOTIVATORS (CASE STUDY OF VASECTOMY COUNSELING COMMUNICATION BY MOTIVATORS IN SIATAS BARITA SUBDISTRICT, NORTH TAPANULI REGENCY) Simbolon, Wanti Isadora Br.; Mazdalifah, Mazdalifah; Khairifa, Feni
International Journal of Social Service and Research Vol. 4 No. 6 (2024): International Journal of Social Service and Research (IJSSR)
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i6.814

Abstract

This study aims to analyze counseling communication, obstacles faced, and efforts made by vasectomy motivators to prospective acceptors in Siatas Barita District, North Tapanuli Regency, Indonesia. The researcher used several data collection techniques to conduct this study, namely in-depth interviews and observations. The results of this study show that the motivators in the district have met the requirements as effective communicators in counseling. The motivational approach proposed by motivators shows the need for greater encouragement for men to take an active role in Family Planning (KB) programs. Efforts to increase promotion and information related to male family planning through social media, newspapers, and other information sources are important steps that are expected to increase the acceptance and participation of men in family planning programs, so that families can choose the family planning method that best suits their needs.
THE FUTURE OF DIGITAL MARKETING COMMUNICATION: STRATEGIES FOR ENGAGING THE MODERN CONSUMER Khairifa, Feni
OPINI: Journal of Communication and Social Science Vol. 1 No. 3 (2024): OPINI: Journal of Communication and Social Science
Publisher : Academic Solution Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70489/v975we40

Abstract

This study aims to explore the trends and strategies of effective digital marketing communication in increasing modern consumer engagement. The method used in this study is the Systematic Literature Review (SLR), which includes the identification, selection, and analysis of relevant studies from various academic and industry sources using the PRISMA approach. The results of the study indicate that effective digital marketing communication strategies rely on three main pillars: data-driven personalization, omnichannel integration, and ethical engagement. The use of artificial intelligence (AI) and machine learning has enabled more personalized and predictive marketing experiences, increasing consumer engagement and loyalty. In addition, social media-based marketing and user-generated content have proven to be more effective than conventional advertising methods. However, challenges such as data privacy, digital fatigue, and algorithmic filtering are still major concerns for the digital marketing industry.
The Influence of Online Media Marketing Communication Among Youth in Medan City Khairifa, Feni; Mardhiyah, Ainun
Research Horizon Vol. 3 No. 4 (2023)
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.3.4.2023.141

Abstract

As social beings, communication plays a crucial role in human life. Communication activities naturally occur when humans interact with one another, demonstrating that communication is an inherent outcome of social relations. This definition underscores that communication is inseparable from human existence, whether at an individual or group level. This research aims to investigate the influence of social media and e-commerce on online marketing communication among youth in Medan City. This study explores the impact of online platforms on adolescent online commerce communication. It uses a mixed-methods approach, combining interviews and Focus Group Discussions (FGD) with quantitative data collected through questionnaires. The findings show that online media, including social media and e-commerce, significantly influence how adolescents in Medan city communicate when buying and selling online.
Pelatihan Pemanfaatan Media Sosial dan Internet dalam Meningkatkan Kreativitas Remaja di Kelurahan Simpang Selayang Kecamatan Medan Tuntungan Khairifa, Feni; Safrin, Feby Aulia; Mucklis, Mucklis
Bima Abdi: Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2025): Bima Abdi: Jurnal Pengabdian Masyarakat
Publisher : Yayasan Pendidikan Bima Berilmu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53299/bajpm.v5i1.1287

Abstract

Kehadiran media sosial dan internet di tengah masyarakat saat ini telah memberikan manfaat yang sangat besar. Media sosial dan juga internet sangat membantu dalam menghapus jarak antar manusia, sehingga sangat efektif untuk mempersingkat waktu dalam berkomunikasi dan juga bisa menghemat biaya, dan juga  dengan media sosial dan internet mampu memberikan kreativitas bagi masyarakat.Permasahan mitra dari pengabdian ini yaitu kurangnya kesadaran remaja akan manfaat dari media sosial dan internet untuk meningkatkan kreativitas, membangun minat kelompok remaja untuk memanfaatkan media sosial dan internet dalam meningkatkan kreativitas yang mungkin bisa menjadikan tambahan penghasilan. Dari permasalahan mitra yang ditemui, maka tujuan SDGs pada program ini sesuai dengan tujuan SDGs nomor 8 yaitu  bisa meningkatkan pertumbuhan ekonomi yang merata dan memperoleh pekerjaan yang layak bagi masyarakat.Adapun tujuan dilaksanakannya kegiatan pengabdian masyarakat ini adalah untuk memberikan sosialisasi dan pelatihan kepada mitra di Kelurahan Simpang Selayang yang nantinya diharapkan bisa memanfaatkan kreativitas yang sudah diperoleh.
Co-Authors Ainun Mardhiyah, Ainun Mazdalifah Mazdalifah Mucklis, Mucklis Simbolon, Wanti Isadora Br. Suhendar, Aris